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Right message, right person, right time...

MarketingMichelle CarvillOctober 2, 2008direct marketing, email marketing

MarketingMichelle CarvillOctober 1, 20084 p's, 7 p's, blogs, direct marketing, email marketing, marketing mix, people, physical evidence, place, price, process, product, promotion

Database Management

MarketingMichelle CarvillSeptember 29, 2008data management, database, direct marketing, email marketing

Getting your data in order...

MarketingMichelle CarvillSeptember 23, 2008data management, database

Is your database up to scratch?

MarketingMichelle CarvillSeptember 18, 2008data management, database, direct marketing, email marketing

2012 brand - graffiti to engage younger market or not?

With all the controversy about the Olympic 2012 brand - through animation the logo appears to be coming to life. Was it that the agency behind the brand build the picture without communicating the values - or was it part of their strategy...?