Social Media Strategy
‘I’m not aware of any other medium that enables you to build community, share brand story and deliver to straight into the palms of a very targeted audience – to build awareness, interest and engagement – consistently.’ Michelle Carvill
Whilst social media technologies enable organisations to build relationships with their audiences, as well as target new audiences – whilst social media activity budgets continue to grow, many businesses still don’t have an effective social media strategy in place.
You may be happily wasting time and energy regularly ‘filling the feeds’ with content that doesn’t resonate with your audiences, tells rather than connects - and simply, doesn’t drive engagement - and certainly isn’t aligned to help meet your overarching business objectives - driving real value creation.
At Carvill, having worked with social technologies since they began – we are safe, experienced hands to support you in building out effective social media strategies that fully align with your purpose, business objectives and align your marketing strategy.
Situation analysis
Purpose / brand story - what you want to be known for and seen as
Audience, community development
Content strategy and planning
Partnerships and influencer engagement to support, align and extend reach
Paid, owned and earned media campaign considerations and development