Twitter Advertising – Levi’s weather Glitch – and The Importance of Relevant Content
When it comes to Twitter advertising you need to make sure you find the balance that satisfies the advertiser without upsetting or being intrusive towards your target audience.
It may seem like an obvious thing not to do – but you’ll be surprised at how many big brands end up getting themselves into hot water over the silliest of things.
Here’s one recent example involving Levi’s (see below)
Seems like a clever enough tweet to post, but their downfall was that on this particular day, it wasn’t sunny at all – in fact it was raining all day! And here are just a few of the responses they received (see thread snipped below):
If you look at the date of the original tweet – July 29th – then it probably was a beautiful day when they shared it. But when they ‘reused’ the same content – via a sponsored / promoted tweet – then it clearly hit on a day when the Great British Summer wasn’t at its best.
Let this be a lesson to us all. When thinking of reusing any previous content – make sure that content is still relevant!
It’s so important to avoid silly mistakes on social media as people are listening all the time – so our advice to for you to use relevant, up to date content and be vigilant at all times.
If you want to know more about Twitter Advertising mistakes then be sure to check out our blog on ‘5 Twitter Advertising Mistakes To Avoid.’
This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.
If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.