Posts in Meaningful Marketing
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows

When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days. There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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Marketing strategy, Meaningful Marketing, Social Media Marketing, Social Media NetworksMichelle CarvillFake Social
Lessons in Social Media: What's the ROI of Golf Umbrellas?
Lessons in Social Media: What's the ROI of Golf Umbrellas?

Over the years, I’ve worked with a number of professional services firms – and in the past, as their marketing consultant, I’ve had too many discussions around golf umbrellas. Don’t get me wrong, I have my own collection of golf umbrellas, in fact, I probably have about 5 or 6 of them in the boot of my car. Every now and again, one comes in handy – particularly when loading up the boot in the rain and I need extra shelter.

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Marketing strategy, Meaningful Marketing, Social Media MarketingMichelle Carvill
Social Tech, Working Smarter and the Power of the Collective

A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.

Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…

‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.

You get the picture.

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Marketing strategy, Meaningful Marketing, Social Media Marketing, Social Media NetworksMichelle Carvilladvantages of social media, social media, social technologies, working out loud
The Gift of Experience – Knowing where to tap

In a time strapped world – where time is precious and a rare commodity, it’s no surprise that when valuing our services – we focus on the time it takes to do something, rather than the time we’ve invested to know how to do something. And the impact we’ve created.

Just this week I was reminded of the value of experience.

Heading on a train to a client ‘inter-agency’ meeting, I had arranged to travel with the person who heads up the client’s PR agency.

As you would expect, we spent the first part of the journey chatting about work, busy lives etc etc.

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Business Development, Life Lessons, Meaningful MarketingMichelle Carvillexperience, price of experience, pricing, value based billing, value based fees, value based marketing