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The Connected Leader Podcast... - The Whole Story

The #GetSocial - Connected Leader Podcast series is a continuation of the interviews with leaders which I started when writing, #GetSocial - Social Media Strategy and Tactics for Leaders'.

The podcast is collection of inspiring and insightful interviews with real-world leaders and academics who are championing digital and social technologies.

There are 20 interviews in total for this first series - and this blog is a catalogue of each one - each week as a new podcast goes live, it will be added to this blog post. You’ll find some brilliant insights from thought leaders and leaders across a range of industries.

This podcast is available on all the usual podcast platforms - and for ease, you’ll find that I’ve included the links to the Spotify podcast for each one.

Do tell me what you think about the podcast - and indeed, if you have any insights that you would like to share as part of my Connected Leader Podcast - then do get in touch and we can fix up a conversation.

Enjoy and #getsocial.

Michelle Carvill

Social Tech, Working Smarter and the Power of the Collective

A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.

Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…

‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.

You get the picture.

Video Still Rules In 2018!

We’re pretty much at the start of a brand new year. And while we are on the subject, I’d like to wish you a very Happy New Year – are you looking forward to 2018? I certainly am!

I predict exciting developments ahead for marketing and social media this year – and if you take a look around at those predicting which trends are likely to have an impact, they agree.

So, what are the top predictions I hear you cry! Well… the main standout so far is yet again, video – both live streaming, recorded and ads – and how ‘video’ is set to continue to dominate our social media feeds.

STOP ‘Social Media’ RIGHT NOW!

You or your business may already be fully engaged with social media. All may be going brilliantly. Your social activity is a huge success. Your audiences are engaged. Your campaign and channel strategies thriving. Your ROI clear and positive. If this is the case, then STOP reading this article, as it’s not for you.

This article is for those that are frustrated with social media activity. That frustration may manifest from personally feeling that you’re not doing enough, not knowing where or how to start or that you’re just not getting the results you desire. Or it may be the case that you’re frustrated that social isn’t being given any headspace in your organisation. There isn’t any buy in from the CEO or senior management.

Twitter lists – What are they? How do you use them in the correct way?

Social Media Marketing, Social Media Networks, TwitterMichelle CarvillJuly 12, 2016list building, social media, social media tips, twitter, twitter lists, twitter rules, twitter tips

Terrified of Twitter? – 5 Reasons to Fall in Love with my Favourite Social Network

Social Media Marketing, TwitterMichelle CarvillApril 20, 2016hashtags, social media, social media marketing, twitter, twitter advice, twitter engagement, twitter tips