Posts in Marketing strategy
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows

When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days. There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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Marketing strategy, Meaningful Marketing, Social Media Marketing, Social Media NetworksMichelle CarvillFake Social
10 Facebook Live Tips

We've been running a Facebook Live Challenge over in our Group - Social Souls. If you want to join in then visit the Group at any point in June - and choose 7 days that work for you. You'll find the 7 topics pinned to the top of the feed in the Group. Meanwhile... here's the 10 tips document...

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Facebook, Marketing, Marketing strategy, Online Content, Social Media MarketingMichelle Carvillcontent marketing, Facebook Live, facebook live tips, facebook marketing, live streaming, live video, social media marketing, video marketing
Lessons in Social Media: What's the ROI of Golf Umbrellas?
Lessons in Social Media: What's the ROI of Golf Umbrellas?

Over the years, I’ve worked with a number of professional services firms – and in the past, as their marketing consultant, I’ve had too many discussions around golf umbrellas. Don’t get me wrong, I have my own collection of golf umbrellas, in fact, I probably have about 5 or 6 of them in the boot of my car. Every now and again, one comes in handy – particularly when loading up the boot in the rain and I need extra shelter.

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Marketing strategy, Meaningful Marketing, Social Media MarketingMichelle Carvill
Facebook Advertising Tips, Tricks and Shortcuts from a seasoned Pro!

As part of our first series of Facebook Lives on our free social media and digital marketing group, Social Souls - Sarah Kerrigan, social media evangelist and trainer at Jellyfish Agency, joined us for a LIVE. Sarah shared so many gems about how to optimise your Facebook Advertising campaigns.

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Facebook, Marketing, Marketing strategy, Social Media Marketing, Social Media NetworksMichelle Carvillfacebook ads, facebook advertising, facebook advice, Facebook Insights, facebook know how, facebook optimisation, facebook pixel, facebook tips, social media advice, social media optimisation, social media training
Social Tech, Working Smarter and the Power of the Collective

A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.

Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…

‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.

You get the picture.

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Marketing strategy, Meaningful Marketing, Social Media Marketing, Social Media NetworksMichelle Carvilladvantages of social media, social media, social technologies, working out loud
STOP ‘Social Media’ RIGHT NOW!

You or your business may already be fully engaged with social media. All may be going brilliantly. Your social activity is a huge success. Your audiences are engaged. Your campaign and channel strategies thriving. Your ROI clear and positive. If this is the case, then STOP reading this article, as it’s not for you.

This article is for those that are frustrated with social media activity. That frustration may manifest from personally feeling that you’re not doing enough, not knowing where or how to start or that you’re just not getting the results you desire. Or it may be the case that you’re frustrated that social isn’t being given any headspace in your organisation. There isn’t any buy in from the CEO or senior management.

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Marketing strategy, Social Media MarketingMichelle Carvillclient communications strategy, client engagement strategy, communication strategy, customer engagement strategy, customer feedback, customer outreach, engagement strategy, social CEO, social media, social media advice, social media and leadership, social media blocked, social media CEO, social media marketing, social media ROI