Whilst Twitter has been around for 10 years, many are just starting out on their Twitter travels. Whether you’re just setting out, or have been on the channel for a while – take a look at these top tips to help you improve your Twitter Profile:
Complete Your Twitter Profile –
Nobody likes an unfinished profile as it can look fake and your friends or customers might not know it’s you.It is highly recommended that you set a profile picture whether it be a logo or a headshot or item that is suitable to your product or brand. Twitter is all about people and people tend to like seeing who they are talking to.
When it comes to writing your bio our advice is to KISS. Yes, Keep It Short and Simple! You only have 160 characters so you should say a few key things that describe you or your business in a nutshell.
What is it you do? What interests do you or your business engage in? Most importantly; think about what it is you want people to know about you. And possibly what you don’t want people to know. If you’re stuck, have a look at some other profiles that get a lot of traction to see how they’ve positioned things. Always a good idea to do your research and borrow ideas.
Brand It, Own It –
Does the colour scheme and imagery on your profile go with what you are about? The ‘Settings’ tab on Twitter enable you to personalise your profile from background image and profile picture – right down to being able to select a specific colour to use for wording and links. Also, the new cover photo space above the profile picture allows a little extra ‘promotional’ space for telling your followers a bit more about you. Make the most of your profile page now, as first impressions really do count.
Join The Conversation –
In recent years Twitter has been a great ‘go-to’ tool for users to read up on the latest news and goings on around the world in real-time. In fact, latest stats unveil that 40% of Twitter users never ‘tweet’. Just going to prove it’s a wonderful news feed and research resource for many. To find out the hot topics in your local region as well as the world – you can view the ‘trends’ section – and view ‘hot trends by country or region.
And if you do decide to go with the majority on Twitter and ‘join the conversation’, ensure you include relevant hashtags and Twitter handles of people you want to say something to. By joining in and making sure people know you’re part of the conversation – this drives the opportunity for retweets, new followers, and maybe even some favouriting your tweet!
Personal Tweeting vs Marketing Tweets –
In this cluttered world of communication we live in, our advice is that you don’t join in the ‘spam’ culture. Don’t make your tweets spammy and by spammy we mean posting a single link or constantly referring your followers to your products or services or offer. No-one wants to be bombarded with the ‘hard sell’ all the time. Think about your own browsing and engagement habits. If it all gets too spammy, you tune out. And so the same goes for those audiences you bombard too.
Sharing links to third party articles you enjoyed reading or watching is a good way to share. Content curation can be just as relevant and purposeful for your audience as sharing your authentic content. And of course, add your own views to anything you share where relevant, keeping it a bit more personal.
Think Before You Tweet –
Questions worth asking yourself before clicking the tweet button should be; is this newsworthy? Would my followers want to know this? Are there any typos? Have I included a correct link for my followers to click? Is there an image I could add to this that is relevant to what I am saying? As we reported in one of our recent blog articles; tweets that include images can lead to a whopping 150% increase in engagement.
Hopefully these tips have given you some ideas on how to improve your Twitter presence. Check out this page from the Twitter website for extra support with setting up and personalising your profile as well as taking a look at other blogs we’ve written around optimising Twitter below.
Posted: February 18th, 2015 under Marketing, Social Media Marketing, Twitter.
Tags: branding, engagment, hashtags, Marketing, online presence, optimisation, social media, social media help, social media profile, social media tips, twitter, twitter tips