Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms.
Below we have highlighted our top 5 tips for a social media spring clean,
1. Rethink your goals for social media
Businesses are constantly changing and adapting, perhaps your business plan has changed or you may have found a new target audience. If there have been any relevant changes within your business these should be reflected and updated amongst your social media. Our advice is to evaluate your goals for social media, it may be that you need to change the levels of engagement with your audience, or that you need to refresh your follower activity.
Take the time to evaluate how well your pages are doing and if there’s anything you can improve on
2. Look into the best ‘Dashboard’ option for your business
Tired of jumping to and from different platforms? It may be that you have two different Twitter pages; one for customer service and another for overall business activity. If you have multiple accounts you may find a social media dashboard really useful. At Carvill Creative we favour HootSuite.
HootSuite is fantastic for organising Twitter feeds; you can have all of your Twitter accounts on one easy platform. This dashboard also lets you create lists, so you can save certain hashtags which may be relevant to your business. Below you will see that we have saved the search term ‘#socialmedia’. Searching for keywords or hashtags in HootSuite and saving them as conversation streams, enables you to pick up on any conversations which may be relevant to your business and get in touch with potential new followers or customers.
Among many fantastic features HootSuite also offers a scheduling option. This allows you to schedule tweets in advance so you are never stuck in back to back meetings worrying about your social media activity.
This is particularly helpful over the bank holiday weekend – HootSuite will send out your tweets whilst you’re laying back in the sun with a Pimms. Fantastic.
Want to find out how to set up HootSuite?
Do be mindful that there are other social dashboards and scheduling tools you could use such as; Facebook pages manager, Tweetdeck, Sprout Social etc. They’re all pretty good – so it comes down to personal preference.
3. Refresh and update your content
Without a lot of hard work and elbow grease, your house won’t become magically clean this April. Without good content, your social media platforms won’t do their job properly. Content needs to be researched, organised and concise. Unless you are a food blogger then your followers aren’t going to be interested in the cheese sandwich you just had for lunch. Tailor your content to reflect your business values and to what your followers would want to hear.
For more information on content, see our blog.
4. Take a look at who your following and connecting with
It’s a myth that the more people you follow the more followers your business will gain and your sales will go up. Targeted following is the only way forward when it comes to promoting your business on Twitter. You are who you follow.
In turn, by following too many irrelevant accounts- not only will your social media feed be clogged up by irrelevant cheese sandwich stories, but you will be faced with useless information which your business can’t harness.
Be specific and targeted and connect with people strategically.
5. Don’t forget to update your website
So, your social media feeds are now looking fantastic and polished, but it’s important to make sure that you update your website too. Remember, you want to refresh and update the whole online brand, not just one part. You could update any recent testimonials, upload photos or even update your services if these have changed.
To ensure that your site it constantly refreshed with relevant and purposeful content, we recommend a business blog. By blogging, you’re updating your website frequently with fresh information for your audience to see and inevitably building your thought leadership and increasing brand awareness on key search engines.
We hope you like our ‘spring clean tips’ – what are your tips for a social media spring clean? Tweet us @CarvillCreative
This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.
If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.