Before you start looking at marketing your services to new markets to grow your business - be sure to take a look at your current customer base to ensure you are leveraging all opportunities. ALSO, encourage complaints from your customers - they are key in your learning and future development of your business.

Is your website a corporate brochure - or does it actually engage users? Gone are the days when all you needed was an online presence.

Does your CV sell who you really are? Your CV is a critical marketing resource. Read my top 10 tips for ensuring that your CV really sells who you are - differentiating you from others and helping you to stand out in a crowd.

This article looks at some basic yet critical tactics that need to be considered for successful email marketing. Covering areas including: subject, size, spam triggers, split stream testing, relevance, personalisation, multipart and layout.