Marketing is EVERYTHING...

…(and yes, as a strategic marketer I may be biased, but I’m in very good company!).

My view is right up there with the granddaddy of management and marketing, Peter Drucker, in totally agreeing with the following:

“The purpose of a business is to create a customer.” After all – what is a business without some form of user or customer? Errr. Dead.

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Michelle Carvill
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows

When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days.

There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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Michelle Carvill
Slave to the Algorithm

Social media, in it's organic form, (I'm certainly not talking 'paid social' here, as that's a whole other ball game), is, as the word says, 'social' media.

Markets are still one to many and many to many conversations and there is most certainly still appetite for 'social' connection and 'social' conversation.

In fact, as more and more irrelevant noise is created as a product of the broadcasting focus of 'paid social', then the quality and relevance of organic social, becomes even more sought after.

But... that's not the game the algorithms play.

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Michelle Carvill
The Rise of the Conscious Consumer and What it Means for Leaders

As a marketer, with the job of bringing the voice, feelings and values of the customer into the organisation, over the years, I have probably driven many of my clients, colleagues and peers a little bit crazy with my obsession around a ‘customer first’ perspective.

But realistically, for the majority of organisations, a business without customers is not really a business. For those that challenge this view, internal customers still figure. Therefore, what other obsession should there be?

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Michelle Carvill
Digital Marketing ROI: Are You Asking The Fundamental Questions at the Outset?

Are you like many other marketers getting too wrapped up in reporting on ‘signals’ rather than activity that purposely impacts overarching business objectives? Perhaps, not sure…? Then read on…

I’m in the middle of running a 3-week digital first training programme – purely via interactive webinars, to a global marcom team within a large manufacturing organisation.

As part of the programme, across the training disciplines: Email, SEO, Content Marketing and Social Media, the topic of metrics and measuring ROI is a critical component.

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Michelle Carvill
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows

When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days. There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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10 Facebook Live Tips

We've been running a Facebook Live Challenge over in our Group - Social Souls. If you want to join in then visit the Group at any point in June - and choose 7 days that work for you. You'll find the 7 topics pinned to the top of the feed in the Group. Meanwhile... here's the 10 tips document...

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Lessons in Social Media: What's the ROI of Golf Umbrellas?

Over the years, I’ve worked with a number of professional services firms – and in the past, as their marketing consultant, I’ve had too many discussions around golf umbrellas. Don’t get me wrong, I have my own collection of golf umbrellas, in fact, I probably have about 5 or 6 of them in the boot of my car. Every now and again, one comes in handy – particularly when loading up the boot in the rain and I need extra shelter.

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How To Create An Effective Content Marketing Plan

Great content marketing is key to your marketing efforts and can reap huge rewards for businesses, both large and small, but how do you ensure what you are creating isgreat content? It’s a question we all need to ask ourselves, whether setting out to create content for the first time or thinking of developing an existing approach. 

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Facebook Advertising Tips, Tricks and Shortcuts from a seasoned Pro!

As part of our first series of Facebook Lives on our free social media and digital marketing group, Social Souls - Sarah Kerrigan, social media evangelist and trainer at Jellyfish Agency, joined us for a LIVE. Sarah shared so many gems about how to optimise your Facebook Advertising campaigns.

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