The Connected Leader - Chris Bartley

Michelle: I wanted to interview you because you are a very active leader with social media. So can you just tell me a little bit about how you started using social media and indeed why?

Chris: It was primarily driven by our clients. So we deliver marketing communications for a whole range of different healthcare organizations. Probably 10, 12 years ago, those healthcare clients started getting interested in all the various digital channels and digital activities. As part of that ... I've always been quite obsessive about understanding and knowing how these various platforms work. So before talking to clients and recommending different approaches to them on how they should utilize these channels, I just wanted to understand a little bit about those. So got involved probably 12 years ago and started off a lot of the channels as they emerged and as they came out, I dipped in and out, I utilized them more at one point and then ignored them for two years and then got back involved with them. Really the driver was very much our clients and understanding how they could utilize those channels and therefore getting involved myself

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