There are so many resources out there in the 'marketing arena' helping businesses to create a marketing plan - but I haven't come across many that practically help you to do just that. So in the end I decided to create my own Marketing Plan Template.
Read MoreDoes our ringtone tell a tale? Is is part of our personal brand? Perhaps a question we should be asking at interviews is what is your ringtone? I think you can tell a lot about a person by their ringtone...what do you think?
Read MoreLooks at how product placement looks clumsy next to 'personality branding' - capturing the essence of a brand on video.
Read MoreWould you let a marketer extract your teeth? Unlikely, surely you'd want to be in the safe hands of a professionally qualified dentist. So why doesn't the same apply to marketing - so many businesses allow unqualified and incompetent so called marketers manage their marketing. And the results can be as painful as a bad filling!
Read MoreA few tactics for assisting with managing unsubscribes, providing some practical tips for making your unsubscribe communications into another marketing vehicle.
Read MoreSegmentation is key to targeted marketing - however, there are other useful segmentation practices which can be used to enhance business performance. This article looks at categorising clients into A,B,C or D - whereby the A's are the cream and the D's are the thorns...
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