There are so many resources out there in the 'marketing arena' helping businesses to create a marketing plan - but I haven't come across many that practically help you to do just that. So in the end I decided to create my own Marketing Plan Template.

Does our ringtone tell a tale? Is is part of our personal brand? Perhaps a question we should be asking at interviews is what is your ringtone? I think you can tell a lot about a person by their ringtone...what do you think?

Looks at how product placement looks clumsy next to 'personality branding' - capturing the essence of a brand on video.

Would you let a marketer extract your teeth? Unlikely, surely you'd want to be in the safe hands of a professionally qualified dentist. So why doesn't the same apply to marketing - so many businesses allow unqualified and incompetent so called marketers manage their marketing. And the results can be as painful as a bad filling!

A few tactics for assisting with managing unsubscribes, providing some practical tips for making your unsubscribe communications into another marketing vehicle.

Segmentation is key to targeted marketing - however, there are other useful segmentation practices which can be used to enhance business performance. This article looks at categorising clients into A,B,C or D - whereby the A's are the cream and the D's are the thorns...