2012 brand - graffiti to engage younger market or not?

I was recently asked to comment in a forum relating to the 2012 Olympic logo.  The forum thread focused on the likes and dislikes of the logo - and how that now we are seeing more 'animated' movies incorporating the logo (to promote the forthcoming ParaOlympics) the brand seemed to be far more acceptable and meaningful when animated.  Having seen some of the animations of the brand, I totally take on board the point about the logo coming to life as an animation - but I suppose if any logo is turned into an animated format  it can possibly bring another dimension to how it is interpreted.   The '2012' logo is a 'Brand' - not just the logo or picture of the brand - like any brand it needs clear values and messages which are communicated when one sees the logo.  For more marketing news, views, tips and advice - why not subscribe to