What’s included in thE #GETSOCIAL 90 DAY Program
Introduction to the digital landscape and what it means for leaders.
Changing behaviours – ‘the Super powered’ consumer and where digital technologies fit in along the ‘customer journey’.
Reviewing your digital footprint and your digital IQ.
Exploring your why, your purpose and what that means for digital communications.
Understanding your role in the context of organisational activity.
Getting clarity on messaging and personal brand values.
Understanding key social media channels: Twitter, Facebook, Instagram, LinkedIn, Youtube.
Practical examples of how social media is used for leadership communications.
How listening and monitoring via social media aids better business decisions.
Selecting and developing your personal platforms: Social media account set up and structure, intranets, blogs. (And reviewing any internal platforms).
Do’s and don’ts of digital communication and how it differs platform to platform.
How to manage conflict on digital channels.
How to build positive connections on digital channels.
Content strategy: You are what you share. The practicalities of content curation and development. Tips for communicating effectively online.
Getting started: The practicalities of implementation, resources: time, competence, team.
Measuring what matters: KPI setting and monitoring impact and performance.
Development of your 30 / 60 and 90 day action plan.
Accountability check-in planning
Books: Get Social / The Business of Being Social
Digital IQ Scorecard
Range of exercises
90 Day Plan Template
Content Planning Template
Recordings of any webinars / online program training where relevant.