Social Media Strategy
‘I’m not aware of any other medium that enables you to build community, share brand story and deliver to straight into the palms of a very targeted audience – to build awareness, interest and engagement – consistently.’ Michelle Carvill
According to the latest PWC Global Consumer Insights Survey Report, Social Media is officially the most influential purchase decision channel. More influential than email, websites, comparison sites, press and trade magazines, blogs and apps.
Whilst social media technologies enable organisations to build relationships with their audiences, as well as target new audiences – many businesses still don’t have a social media strategy in place.
You may have social media channels – and you may be happily spending time and energy regularly ‘filling the feeds’ with content that doesn’t resonate, that doesn’t drive engagement and certainly isn’t aligned to help meet your overarching business objectives.
At Carvill, having worked with social technologies since they began – we are a safe pair of experienced hands to build social media strategies that fully align with your purpose, business objectives and align your marketing strategy.
Situation analysis
Purpose / brand story - what you want to be known for and seen as
Audience, community development
Content strategy and planning
Partnerships and influencer engagement to support, align and extend reach
Paid, owned and earned campaign considerations and development