Marketing Plan Development Guide
"Those that aim for nothing, hit it with remarkable accuracy..."
Creating your Marketing Plan
The following key stages are typically addressed when putting together your Marketing Plan. Whether strategic, operational, short-term or long-term these stages apply:
• Current Performance
• Opportunities and Options
• SWOT Analysis
• Marketing Goals • Financial Goals
• Target market segmentation • Differential advantage
Marketing Mix (the resources you use to implement your plan)
Beyond the 4 ps
• Action Plans
• Organisational Implications • Contingency
• Measuring, Monitoring and Evaluating
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