LOGO Briefing Form
An effective logo is an encapsulation of your brand. It should be memorable, appropriate and timeless. It should convey to the viewer your intended message about who you are and what you do in a simple and graphic form. It should be versatile and scalable, clear and distinctive, and work across multiple platforms including print and digital media.
However, an effective logo is only as good as the brief. If the brief is lacking in detail then it is very difficult to design a good logo. Try building a house from a very rough sketch on a napkin! The briefing form below is intended to cover as much detail as possible in order to make the whole design process flow easily, culminating in a great logo.