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Logo Briefing Form

Name *
Name
Business Address *
Business Address
1. Who will be responsible for approving the logo designs?
Type of company
Number of offices/outlets
BRAND INFORMATION - This questionnaire is designed to give us a fundamental understanding of business, so that our design proposals are appropriate and effective. Please take a little time to consider your answers carefully as they will form the cornerstone of our design brief.
2. What are we branding?
This is just a short statement to tell us about the business idea: when you started, what you stand for and where you see your business in the future
YOUR TARGET MARKET
A. Business to Business? What type of businesses? (eg law firms) Likely size? (eg local, national, multinational) Any geographic or ethnic considerations? Likely decision makers: male or female/likely age/likely position within the organisation? B. Consumers/general public? Age Group? Male Female? Status (Eg Student, mother, professional, retired) Special interests or values? (E.g. fishing, environmental issues)
THE COMPETITION
Please include web addresses if possible
What makes your product or service different, what’s your unique selling point?
BRAND CHARACTERISTICS
Your logo should project those values and characteristics which you would like people to associate with the product/service you offer. Please try to choose a maximum of four..
Should your product or service appear to be:
LIKELY USES
Where is your logo likely to be applied?
AND LASTLY…
For example: Identity of parent company/authority Colours of existing vans, uniforms, interior design schemes Existing website or format of shop signs
THE END
Payment Terms. We will not begin your project until you have accepted our firm quotation for the work. We generally ask for 50% payment upfront and the balance on completion. This ensures we are committed to working with each other and reaching a successful conclusion. Once we have received your full payment copyright ownership of the design will automatically be transferred to you.
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