This is just a short statement to tell us about the business idea: when you started, what you stand for and where you see your business in the future
A. Business to Business?
What type of businesses? (eg law firms)
Likely size? (eg local, national, multinational)
Any geographic or ethnic considerations?
Likely decision makers: male or female/likely age/likely position within the organisation?
B. Consumers/general public?
Status (Eg Student, mother, professional, retired)
Special interests or values? (E.g. fishing, environmental issues)
Please include web addresses if possible
What makes your product or service different, what’s your unique selling point?
Identity of parent company/authority
Colours of existing vans, uniforms, interior design schemes
Existing website or format of shop signs