Digital Marketing ROI: Are You Asking The Fundamental Questions at the Outset?
Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows
Are you like many other marketers getting too wrapped up in reporting on ‘signals’ rather than activity that purposely impacts overarching business objectives? Perhaps, not sure…? Then read on…
I’m in the middle of running a 3-week digital first training programme – purely via interactive webinars, to a global marcom team within a large manufacturing organisation.
As part of the programme, across the training disciplines: Email, SEO, Content Marketing and Social Media, the topic of metrics and measuring ROI is a critical component.
10 Facebook Live Tips
When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days.
There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.
I’m calling out three #fakesocial culprits – and no doubt there are others. I invite you to vent in the comments.
Lessons in Social Media: What's the ROI of Golf Umbrellas?
We've been running a Facebook Live Challenge over in our Group - Social Souls. If you want to join in then visit the Group at any point in June - and choose 7 days that work for you. You'll find the 7 topics pinned to the top of the feed in the Group. Meanwhile... here's the 10 tips document...
How To Create An Effective Content Marketing Plan
Over the years, I’ve worked with a number of professional services firms – and in the past, as their marketing consultant, I’ve had too many discussions around golf umbrellas. Don’t get me wrong, I have my own collection of golf umbrellas, in fact, I probably have about 5 or 6 of them in the boot of my car. Every now and again, one comes in handy – particularly when loading up the boot in the rain and I need extra shelter.
Facebook Advertising Tips, Tricks and Shortcuts from a seasoned Pro!
Great content marketing is key to your marketing efforts and can reap huge rewards for businesses, both large and small, but how do you ensure what you are creating isgreat content? It’s a question we all need to ask ourselves, whether setting out to create content for the first time or thinking of developing an existing approach.
As part of our first series of Facebook Lives on our free social media and digital marketing group, Social Souls - Sarah Kerrigan, social media evangelist and trainer at Jellyfish Agency, joined us for a LIVE. Sarah shared so many gems about how to optimise your Facebook Advertising campaigns.