If Social Media is Fire and Content is Fuel – How effective is your Fuel?
If you are on social networks – then beyond my question to you of ‘why’ are you on those channels. Is another important question ‘What are you going to share with your audiences?’
Content matters. Words matter.
What have you got that makes you so different to the millions of pieces of content readily available online?
My advice is that you create content that matters to the audience you are trying to earn the attention of.
Whether that audience is your customers, prospects, influencers – think about what they need, what there pain points are – what is it that you have that you can be sharing that will ‘earn’ their attention.
Content is everywhere – make sure yours stands up and stands out.
Think, plan, listen before you start talking about stuff people just aren’t interesting in – such as the latest cheese sandwich you had for lunch.
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This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.