Posts in Business Development
The Gift of Experience – Knowing where to tap

In a time strapped world – where time is precious and a rare commodity, it’s no surprise that when valuing our services – we focus on the time it takes to do something, rather than the time we’ve invested to know how to do something. And the impact we’ve created.

Just this week I was reminded of the value of experience.

Heading on a train to a client ‘inter-agency’ meeting, I had arranged to travel with the person who heads up the client’s PR agency.

As you would expect, we spent the first part of the journey chatting about work, busy lives etc etc.

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TAKING RISKS –THE MORE YOU PRACTISE THE BETTER YOU GET?

Ok, so before we begin, two things: firstly, I read a lot. Since my time at business school -1996, when I HAD to read copious amounts of business books, the habit has continued and I’ve read about a gazillion.

Secondly, for the past 10 years I’ve been playing French Tarot (nothing to do with the telling of fortunes – it’s a strategic French card game).

Ok – so ‘what’s this got to do with risk’? I hear you ask – well, read on…

Many business books focus on strategies, tactics, methodologies, implementation, best practice – and ultimately people. The people who have thought bigger than big picture, the leaders, the game changers, the restless never satisfied-ers, the entrepreneurial – the innovators.

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