SOCIAL MEDIA for LEADERS
As a leader, are you:
Having a hard time deciding what you’re going to ‘be about’ on social media?
Feeling unsure how to present your personal and professional voice in digital communications?
Unclear how to share your view on politically and emotionally charged topics in genuine and low risk ways?
Keen to do more as a ‘thought leader’ - but unsure about topics, tone of voice and where to play?
Feeling a tad overwhelmed with being ‘digitally connected’ - unsure of channels, content and consistency?
Have a big FEAR factor when it comes to ‘going live’ and getting out there on social media…? What if you say something wrong, what if no one connects, what if…
Digital and social technologies provide powerful, practical and far reaching communication platforms for today's leaders, helping to connect with employees and customers, set the record straight, share purpose and brand values and build trust.
Some leaders are reticent to engage - and some know there’s more they could be doing.
The Connected Leader program provides leaders with the necessary time to think, learn and develop a joined-up digital communications strategy.
Led by Michelle Carvill, a highly experienced, accredited marketing and digital consultant and social media expert, speaker and shortlisted leadership author. Over the years, there aren’t many digital communication challenges Michelle hasn’t experienced. In her unique, energetic and engaging way - she helps leaders gain clarity and fully embody their message and communicate effectively via digital and social technologies.
There are NO silly questions. The workshop provides an open and constructive environment to learn and play.
The outcome: confidence, clarity and a digital communications strategy which is fully congruent with purpose and overarching business objectives.
Accountability check-in - Post program, there’s an optional one to one coaching call with Michelle to check in and ask any questions.
PROGRAM FEES
Program fees may vary dependent upon the level of tailoring required to meet specific needs.
Group Program - Remote: 8-hour program: £997.00 (exVAT) per attendee. (Min 5 - max 12) - Delivered via Zoom remotely. Can be delivered over 2 half day sessions.
Group Program - In-house: 8-hour program: £1497.00 (exVAT) per attendee. ( Min 5 - max 15) - Can be delivered over 2 half day sessions.
One to one: 6 week digital leadership coaching program: £2999.00 (exVAT) - Delivered via Zoom remotely - Two 1.5 hour sessions and four 1 hour sessions over 6 weeks.
Why do I need this training – in 60 seconds:
How you ‘show up’ online is now a critical component of business. Your first impression is likely to be a digital one.
Leaders and leadership teams that responsibly embrace digital communications have the opportunity to reconnect many disconnects and build trust, engage and inspire people, both within their organisations and beyond.
The pace and growth of digital technologies presents a new set of communication opportunities and challenges for leadership teams and leaders.
The opportunity to share voice, defend decisions, learn from others, showcase values, drive conversations, join in relevant conversations and importantly, tune in and listen – have been shown to drive both trust and bottom line impact. Not to mention to inspire and encourage those that ‘follow the leader’ to really get to know, like and trust you.
The challenge of keeping up with it all, having clarity on how to use the technologies to your advantage, mitigate risks, and at all times be responsible with both personal and organisational values is key.
Social media channels have been identified as key channels of influence for employees and customers. During the Covid 19 epidemic, more eyeballs and attention has been placed on social media channels than ever before. Employees and customers expect leaders to be visible and active on social media.
The shift to a leader who is not only present on social media, but also an active contributor has become less of an anomaly and more of what some of the best leaders are doing on an ongoing basis.
What WE COVER in ‘the CONNECTED LEADER’ Program
Short introduction to the digital landscape and changing consumer behaviours and what it means for leaders.
Unpacking your purpose. Gaining clarity on your purpose and message and what’s appropriate for social media communications. Answering questions around ‘How you show up’, and what you want to be ‘known for and seen as’ - balancing a blend of professional and personal messaging.
Risks, reputation and best practice. Protecting yourself, your brand and your business.
Define clear objectives and develop a practical and personal ‘connected leader’ digital communications strategy and plan of action.
Understanding your role in the context of the organisation’s digital strategy and activity.
Content strategy: You are what you share. The practicalities of content curation and development. Tips for communicating effectively online.
Understanding key social media channels: Twitter, Facebook, Instagram, LinkedIn, Youtube. And importantly, which are right for you. And the do’s and don’ts of digital communication and how it differs platform to platform.Practical examples of how social media is being used for leadership communications - critique and what could you do better.
How listening and monitoring via social media aids better business decisions.
Managing conflict and reputation on digital channels.
How to build positive networks and relevant connections on digital channels.
Getting started: The practicalities of implementation, resources: time, competence, team.
Measuring what matters: KPI setting and monitoring impact and performance.
Development of your 30 / 60 and 90 day action plan.
PROGRAM Resources include:
Books: #Get Social - Social Media Strategy and Tactics for Leader / The Business of Being Social / Myths of Social Media.
LinkedIn Profile Checklist
The Connected Leader Digital Literacy Scorecard
Content Planning Template
30/60/90 Plan Template.
Post training coaching call
Michelle Carvill… seen here sitting on a table.
About Michelle Carvill
Michelle Carvill is an award winning strategic marketer, digital agency founder and five times published author in the social media strategy arena. Within Carvill Creative she develops and drives marketing strategy for clients - and leads a team of digital marketers and social media managers. Cited by Business Insider as one of the Top UK Experts on Social Media in 2021. Shortlisted for Digital Woman of the Year.
‘#GetSocial – Social Media Strategy and Tactics for Leaders’, was a Finalist in the 2019 Business Book Awards - Leadership category helping leaders and game changers to understand social media from a strategic perspective and gain confidence with the social technologies and digital transformation
Social and digital technologies continue to pervade our lives and social media is fast becoming a leadership core competence. Ignoring social technologies is no longer an option. Therefore, Michelle’s mission is two-fold;
1) Educating organisations, leaders and leadership teams about the social landscape and the competitive advantage social media and digital transformation can bring and helping them to ‘get social’ with confidence.
2) Helping organisations and people to get back to the heart of marketing, uncover their ‘golden thread’ (their underpinning values), so that they can connect with relevant audiences and share ‘brand story’ effectively via digital channels.
Over the last decade Michelle has championed social media for businesses, educating, implementing, managing, coaching, training and consulting literally thousands of people across a range of events and organisations, including the BBC, PWC, LinkedIn, ACC, Air Products, Norbord Europe, Tottenham Hotspur Foundation, Oxford Farming Conference, PR Week, ICAEW, CIM, IDM, a number of leading Universities and Colleges. Her insights, models, frameworks and know-how are based on years of experience, learning, testing, adapting, tuning in and understanding what really works.
Michelle is known as a genuine thought-leader in the digital and social media marketing landscape. She is a regular contributor to BBC Radio, the Institute of Directors, CIM and numerous magazines and trade journals as an expert in the field of social media and digital marketing. She is a Course Director training for The Chartered Institute of Marketing for Social Media Strategy, Influencer Strategy and Sustainable Marketing, Sustainable Business Transformation.
SOME Of THE ORGANISATIONS WE’VE worked with
What PEOPLE SAY…
“I attended an event hosted by Linked-In that focused on digital literacy and the Social CEO. Michelle was informative, engaging and motivating all at the same time. She encouraged some of the more timid leaders to get more involved and gave clear examples of how and why it is important to be social. I came out of the event motivated and enthused to work harder on my social profile.”
Carl Marotta, CEO, Skills Alliance
“Michelle came in to reinvigorate our social media strategy; starting from a low base, we needed some motivating facts, great case studies and reason to believe that social matters. Going through a rebrand meant that this activity is extremely important to us strengthening our new positioning and widening our client base. Michelle was able to provide some great tips and evaluation of where we are, to help us action plan our activity for the future. Really useful.
Sabrina Qureshi, New Business Director, Motif
“Michelle has this wonderful ability to put her audience at ease and engage them from the off. We asked her to deliver a short talk to a group of in-house lawyers on managing your own personal brand - not always an easy subject to engage lawyers on! She did it brilliantly and in a limited time slot. It was interactive, thought-provoking and delivered with Michelle's positive yet calm style. Michelle is a natural. She can flex her style to meet audience needs whilst maintaining interest and engagement on a subject she is truly an expert in.”
Claire Debney, Founder/Owner, MOSAIC Mentoring
“Michelle led a brilliant session for my client, Motif, on grappling with all things social media. Her focus and encouragement during the session was brilliant and everyone who joined in was incredibly positive and felt ready to put Michelle's good, smart advice to work. Look no further for a social media guru! And thank you again.”
Imogen Osborne, Owner, The Pulse Business
"Michelle is a knowledge expert on the topic of marketing and social media - she really knows how all the various social networks/sites work, and how they can be used strategically to achieve business objectives. Her event was constructive, full of practical and implementable action plans / info / tips and delivered in a really friendly approachable manner."
Andrew Dobson - Senior Marketing and Innovation Professional
"As a digital marketing consulting, there are very few people I would trust to talk to my clients about social media and digital communications. Michelle is one of them. Her book, Get Social, proves why."
David Miles, Founder and CEO
"Michelle has done some great work with my team and a number of events and webinars with our clients. She shared her wealth of knowledge around how leaders, and specifically CEOs should be social. We learned a lot and our clients felt it was extremely valuable and gave extremely positive feedback. Thank you Michelle."
Ollie Sharpe, UK Senior Sales Manager, Search and Staffing, LinkedIn
"I attended a full day event delivered by Michelle. She is an excellent presenter and provided very valuable insights in a fun and enthusiastic manner. I would recommend anyone wishing to find out more about social media and digital communications to attend one of Michelle's events as she is an expert in her field."
Joanna Birch, Business Development Manager, Infinigate UK
"Actionable, Interactive, Engaging and Empowering - One of the best professional Social Media trainings I ever have taken. Highly recommended."
Michael Lindner, MBA Manager Alliances & Channels, Oracle Marketing Cloud, Germany/Switzerland/Benelux/Nordics
“I strongly recommend you follow and engage with Michelle Carvill – a genuine thought leader.”
Dan Dackcombe, LinkedIn Global Director – Search and Staffing.
“Michelle is ahead of the game when it comes to marketing strategy and digital communications, so when you’re working with Michelle, you’re already future proofing your business.”
Grant Pierrus, Founder, Director – The Interior Style Hunter
On behalf of the board of ACC Europe, I would like to thank you for participating as a Speaker at our Annual Conference in Rome. Your session contributed significantly toward the success of our Conference and we gratefully acknowledge the time and energy you devoted in developing your presentation. Thank you for the knowledge and expertise you have shared with our delegates and we hope to see you again at our next Annual Conference.
Mercedes Carmona Mariscal President ACC Europe
“Michelle is engaging, fun and relevant. Her perspective is original and always leaves you with food for thought. Her delivery and style is upbeat and energetic. She will get even the most reluctant spectator onboard and interactive. I have had the opportunity to listen to Michelle speak at various legal industry conferences (including the Association of Conference Counsel) and have had the pleasure of working with her after we engaged Michelle to speak at some of our own events at MOSAIC. Michelle will exceed all your expectations, time and time again.”
Emma Sharpe, Co-founder, MOSAIC Mentoring
“Michelle is f.a.b.u.l.o.u.s. You will leave your training feeling energised and inspired to take action after spending time with her, whether you are talking digital marketing or social media – or not!”
Sarah Kerrigan, Social Media and Digital Marketing Training, Jellyfish
“The line up for this marketing conference was very impressive, for me Michelle's presentation really stood out for many reasons. Michelle understood the audience, the target market. She had experienced many similar problems so her insights resonated with most of the people there. The talk was full of valuable, relevant information to take away, it's a great thing when people freely share their expertise and knowledge, built up over the years - it shows that they are genuine thought leaders in their industry with something different to offer. Would highly recommend Michelle as a guest speaker, her friendly, relaxed style managed to cover a lot of the issues one encounters when running an SME”.
Floyd Sayer, Art Director, Flomotion
“Michelle walks the talk – a 3 times published author of social tech. If it’s a marketing and communications challenge, Michelle’s the person to get clarity from and help to make it happen.”
Elizabeth Floyd, Digital Consultant
“I have a much clearer bigger picture and critically, a more focused, week by week action plan for the steps I need to take.”
Diane Kenwood, Founder, These Are The Heydays
“Michelle was a very brave and 'human' speaker. I loved the way she wore her vulnerability to help others. Clearly she is a very successful lady but her openness surrounding her story of panic attacks and anxiety was humbling and made others feel at ease. Thanks so much for sharing your story.”
Ann-Marie Gilbert, Digital Trainer & Public Speaker, Pink Moods