Demystifying the Hashtag and How to leverage # on Twitter
29th April 2012
TweetWhen training in social media at both the introduction level and intermediate level – when I get to the section on Twitter, it’s clear that people are confused, and often fearful, of the relatively harmless, ‘Hashtag’. I’m often met with questions such as; ‘but where do I get a Hashtag from?’, or, ‘who creates the [...]
Managing Multiple Social Media Accounts – How to Set Up your Hootsuite Dashboard
15th April 2012
TweetDuring the Social Media Training Introductory course I deliver (to a diverse set of delegates – ranging from PRs, marketing teams, large consumer brands right through to those setting out on new business ventures), I introduce a way to centrally manage all social media accounts from one dashboard. Whilst social platform dashboards have been around [...]
5 Ways to Create Effective Online Visibility – Social Media is just one part of it
10th April 2012
TweetOk, so you’ve got your social media accounts set up – and you’ve gone around things the right way, by ensuring that you considered your business objectives when you set them up have been pragmatic, done the research and listening to understand what’s important to your audiences created a content strategy so that you’re ready [...]
How to Avoid Getting Locked Out of Your Own Social Media Accounts
30th March 2012
TweetIt’s a common story. A business got enthusiastic about Twitter or Facebook and got someone either in the team or externally to set up the account. The account has been relatively sleepy – as the business is still figuring out what to use these communication channels for. Then comes the time when they’re ready to [...]
5 Ways Businesses Can Harness Social Media – My Business2012 Presentation
23rd March 2012
TweetIt was both a pleasure and a pain to be at the Business 2012 business show earlier this week. Whether you loved it, hated it – or were too cold for your brain to work to even think straight – I like to look for the positive wherever possible. The show itself was much [...]