Twitter Training Course Outline

Introducing Twitter

What Twitter is all about
How Twitter started
Your users and your audiences on Twitter
Is Twitter for everyone?

Getting Started on Twitter

Setting up your account
Creating a relevant ‘handle’
Deciding your objectives
Creating aargeted profile
What to Tweet
Following in a targeted way
Tactical retweets
Getting followed
Promoting your Twitter space
Twitter Etiquette – trending/hashtags/lingo

Managing your Twitter activity

Do’s and Don’ts of representing you / your business on Twitter
Managing your business Twitter account
Unfollowing
Tracking keywords and conversations
Finding influencers
Using Twitter Search
Having more than one account
A look at Management Applications

Introduction to using mobile or desktops applications for Twitter

Using Twitter on desktop and mobile applications / iPad
Desktop Clients
Hootsuite / Tweetdeck / CoTweet / Twilert / TweetBeep

Understanding How Twitter Can Benefit Your Business

Case Studies from a small / start up business perspective

Twitter Tricks and Tips

Advanced Searching
Autoresponsders - and research findings
Targeted campaigns
Repeat Tweet (understanding the lifespan of a tweet)
Tying in with offline marketing activity - joining it all up