Social Media Training Course Overview

What exactly is social media?

  •  Background to this new form of media
  • Why it is anything but a fad
  • Looking at how it has quickly grown into a worldwide phenomenon

Overview of key social networking sites

  • Twitter
  • Facebook for Business
  • YouTube
  • Linkedin
  • Blogging
  • Exploring some social media myths
  • Ways in which it can assist your business
    • Driving traffic to your website
    • Building your brand
    • Improving your position on search engines
    • Acting as a second, third or even fourth hub for your online brand in addition to your website
    • Lead generation
    • Capturing relevant conversations
    • Networking with influencers

Integrating social media with your online and offline marketing

  • The importance of an online marketing strategy
  • Understanding and Using keywords
  • How to link your website to social media
  • Effective use of a blog or news page
  • Publicising your website and social networking sites offline
  • How face-to-face networking and social media can work side-by-side

Managing Conversations and Growing Awareness

  • Capturing what people are saying about you
  • Tracking keywords to find followers / influencers
  • Finding the right conversations
  • Watching competitors
  • New business generation – tracking direct key phrases
  • Measuring and tracking activity
  • Google Analytics / Alerts
  • How to attract followers on Twitter
  • Building networks of fans on Facebook
  • Using Linked In to reach widest possible group of business associates and potential client
  • Reviewing organic and paid tactics

Keyword Enabled Content

  • How to write blogs or news pages
  • Making full use of the 140 characters in Twitter and 420 characters in Facebook
  • URL shorteners
  • Hiding hyperlinks behind text
  • SEO element of writing online. Leveraging those all important Keywords
  • Scheduling your activity
  • Sharing via Email footers and links to websites

Tactics and Tips

  • Blogs to follow
  • Forums to participate in
  • Testing
  • Doing what works for you
  • Reviewing your Plan
  • Building your online following

To discuss your Social Media Marketing Training requirements, simply...Get in touch.