Blogging for Success Training Course Overview

• Formatting posts 
• Adding Links
• Embedding Media
• Tagging and Categorising of Posts – DAVID 
2. Creating Content
• How to create a content plan
• Publishing schedule and the importance of sticking to it
• Relevant and optimised content - keywords and SEO - DAVID
• News sources
• Guest posts
• Engaging the audience
• The use of free media
3. Sharing and Promoting Posts
• Effective sharing of your content - DAVID
• Using and embedding ‘Share buttons’ - DAVID
• Call to actions - DAVID
• Auto-posting to Twitter - DAVID
• Use of Newsletters and email alerts - DAVID
• Publishing Links 
• Networking with influencers online
4. Your Wordpress Blog and Social Media – PRACTICAL SESSION
• Setting up a Wordpress blog
• Fixing a theme
• Inserting your header image
• Other themes
• Publishing a post
• Managing comments
• Widgets
• Integrating social media feeds
• Making a blog post
• Including images
• Scheduling posts
• A look at Plug ins
5. Tips and Advice
• Stats
• Blog search engines
• Reviewing other blogs
• Related blog post links
• How to resources

The Blogging Training Course covers:

Overview

  • What is a blog
  • The objective of the business blog
  • Setting up the blog

Creating Content

  • How to create a content plan
  • Publishing schedule and the importance of sticking to it
  • Relevant and optimised content - keywords and SEO  
  • News sources
  • Guest posts
  • Engaging the audience
  • The use of free media
  • Tagging and categorising posts

Sharing and Promoting Posts

  • Effective sharing of your content  
  • Using and embedding ‘Share buttons’  
  • Call to actions  
  • Auto-posting to Twitter  
  • Use of Newsletters and email alerts  
  • Publishing Links 
  • Networking with influencers online

Your Wordpress Blog and Social Media – PRACTICAL SESSION IF REQUIRED

  • Setting up a Wordpress blog
  • Fixing a theme
  • Inserting your header image
  • Other themes
  • Publishing a post
  • Managing comments
  • Widgets
  • Integrating social media feeds
  • Making a blog post
  • Including images
  • Scheduling posts
  • A look at Plug ins

Blogging Tips and Advice

  • Stats
  • Blog search engines
  • Reviewing other blogs
  • Related blog post links
  • How to resources