The Business of Being Social has become a useful resource within the LinkedIn sales team. The book really helped us to understand the bigger picture of social media and it was instrumental when we changed the way that we work with clients. It helped us to develop how we consult with our clients and advise them on how to build a social media strategy.
We were missing the critical aspects that social media channels enable, such as continuous conversations, brand proposition and getting employees on board to strengthen both brand and message.
From what we have learned from the book, we now advise companies to build their followers, engage them with content, and this will enable them to do what they do best – recruit!
The Business of Being Social is now a must read for all new recruits into my LinkedIn sales team – and has become an integral part of our training.
Highly practical – yet at the same time, highly insightful. A really useful tool for all businesses, either starting out or looking at how to optimise their social media activity.