“Carvill Creative provides a much valued social media management service for us. Our clients enjoy and comment about our interesting and relevant tweets. The blogs that are created for us are current and consistently reinforce our brand communications.

The Carvill team have worked hard to raise our online profile through all channels. With a highly strategic approach to social media marketing delivered with great knowledge and prowess to a level we simply couldn’t produce ourselves.”

This award winning and fast growing creative kitchen / catering design team were looking at ways of enhancing their marketing activity. They approached Carvill Creative via a website enquiry, having searched on Google – so they had no understanding of who Carvill Creative was.

The appetite for getting involved with social media had been kick started because they had noticed that one of their key competitors had embraced social media platforms as part of their marketing activity.

One of the mantras at Carvill Creative when speaking with prospective clients is, not to rush into social media just because everyone else has, but to instead evaluate these important and far reaching communication channels to assess whether activity within the channels will meet the overall business objectives.

Our client was sufficiently satisfied that whilst they were a business to business organisation, the focus would not be on direct lead generation, but instead on brand awareness and continuous conversation. They had an appetite to participate and felt that was the right direction for their brand, however, did not have the resources or expertise to implement consistently.

The Practicalities

Carvill Creative manages daily social media activity, managing the Twitter activity for their account (listening, alerting, researching industry trade press and news and when appropriate responding. We’re also responsible for setting up and development of their Facebook community. However, the main focus for communication is via Twitter.

Measuring and Reporting

Each week a telephone call happens, usually for about 20 mins (or perhaps longer) – these calls are really to engage with the client to ensure that all is well, find out any news and developments happening within their business. Eg: When they were recruiting for a Bid Co-ordinator – we were able to channel that through their communications.

Each month a ‘Contact Report’ is created which reports on social media activity of the account – developments etc – and ideas and campaigns are outlined and provide a general overview of activity and progress.

An Extension of their Team

The team at Carvill Creative is indeed an extension of our clients’ marketing team – and therefore, we have an ‘open door’ policy in place. Should the client wish to speak to us at any point, then we’re here and responsive. Similarly, if we see something that we feel needs immediate attention then we too are likely to call our client to alert them.

Our client has a dedicated ‘account manager’ who is their first port of call should they need to communicate.  Client / account manager is a special relationship – as overtime the account manager forges a productive and deep understanding of our clients’ business.

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As you will appreciate, due to ‘seamlessness’ of our social media service delivery, we do not disclose the names of any of the clients we work with. We do have client testimonials and should you be willing to receive those and agree to our NDA terms – then we’d be happy to email them across to you. If you are agreeable to this, please email michelle@carvillcreative.co.uk