Twitter has announced that advertisers now have the ability to schedule tweets directly from the platform. If you’re not a Twitter business user but this kind of functionality appeals to you, then you’re bound to still find this of interest…
Previously, marketers had to use third-party social media management dashboards like Hootsuite, Tweetdeck or SocialFlow to schedule their tweets. But now, Twitter advertisers can give those tools a rest with Twitter’s new schedule tweet option – where they can schedule and publish their own tweets up to one year in advance – directly from Twitter!
The scheduling tweets tool has rolled out on advertisers’ accounts on ads.twitter.com – where they can either access the option via the “compose tweet” button or within a new “creative” tab in the top navigation.
So what does this mean for advertisers?
This new capability makes Twitter’s Ad product very useful to advertisers as they are able to draft or schedule tweets using Twitter’s web interface.
Not only this, but they also get the benefits (as you would from other third party social media management dashboards) such as publishing content at any time without having staff on-call to Tweet on evenings, weekends, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
How does it work?
All you have to do is tweet from ads.twitter.com – the URL has a more fully featured tweet text box, including options to pay to promote your tweet, and most importantly, to schedule tweets for the future.
There are two options now available for this feature, one where you can create and schedule new tweets from the blue tweet button on the top right corner of the navigation bar or, the other is their newly introduced Creative tab for users to create and manage both scheduled Tweets and Twitter Cards in one place.
The Compose Tweet button on the creative page will bring up a new tweet box where you’ll be able to compose your tweet and add a photo, location or card. You’ll also have the option to send tweets organically to followers, or set up to publish as part of a Promoted Tweet campaign (thereby selecting specific targeting criteria to make sure the right users see the message).
Overall it is quite a nifty tool for advertisers, and many of us are likely to see these scheduled tweets but won’t have access to try them ourselves, however it is very likely that it will start to roll out mainstream, at some point – so be on the look out!
Written by Michelle Carvill