So you have your social media accounts set up and are updating on a regular basis but why are your accounts not receiving any likes or followers?
We have already written a Blog about what you could do to improve engagement on Twitter but this post aims to give you a few ideas on what you could do across all of your Social Media profiles.
1. Complete your Social Media profiles
It might seem quite obvious but this is an easy thing to overlook. Ensure all the relevant information is filled out such as your name, where you are and website links as well as uploading a suitable profile picture and cover photo. Thinking about the more common social media platforms such as Twitter, Facebook, LinkedIn and Google+ you may need to add additional information such as interests, a short bio and more importantly, you might need to ensure your website is verified (specifically on your Google+ profile).
2. Research your Competitors
Do you know who your competitors are? Make a list on Twitter and add their profiles to that list – remember you don’t have to ‘follow’ your competitors in order to add them to this list. Bookmark the main social media pages for your competition in your web browser so you can pop in whenever you have the time and see how they engage with their audiences. What sort of content are they posting? How regularly are they engaging with their fans/followers? What is it they are doing differently? Is there anything you could learn here?
3. Connect with customers, influencers and other industry specialists
You want to make your social networks really work as a network. So look at how you can be connecting with relevant audiences via social channels too. You may already have quite a lot of information about your customers via your database – so if you have their email addresses, you can search for them on Twitter and other social networks that way too.
Also, if you know who your key influencers are from other marketing means such as website registrations and email subscriptions – you can also go find them on social media channels too.
Search for industry blogs and look at the main authors and contributors and add them to your social media profiles too. Take some time to do your research, seeing who follows who and topics being discussed.
4. Interact and appreciate your audience
Everyone likes a compliment every now and then so as well as posting on a regular basis remember to ‘Like’ and ‘RT’ or ‘Favourite’ others’ updates. And if people engage with your updates, take the time to send them a message or tweet them back to say thank you. Also – you could take a look at their profile and find out what their interests are so that when you respond you can ask them something or say something relevant on a more personal level.
5. Find communities and participate in them
There are many groups and communities on Facebook and LinkedIn and a lot of them are easy to find via the search function. Type in industry relevant keywords and see what comes up, but don’t just join any old community, have a good look through to find out more about the community or group and how many contributors there are, in order to find out how active and up to date it is. Do note that some communities and groups are ‘closed’ – which means you may not be added to the group immediately as the group moderator will have to accept your request to join. You’ll be alerted once you’re accepted – so keep a watch out for those.
6. Respond to your stats
Look at your Facebook Insights, what times are your posts more popular? Post at those times for a week and see if that helps engagement, if not, tweak it. Review what type of posts are more popular than others? It might be that a random post about FAQ’s proved more popular than one you posted about a cute looking cat (or vice versa) so use this knowledge to your advantage and give the audience what they want!
Hopefully, these tips have given you some ideas in terms of generating more engagement on Twitter. Let us know how you get on in the comments below and do share your tips for improving engagement too.
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