About the book:
The Founder and Director of Carvill Creative; Michelle Carvill has co-authored the book ‘The Business of Being Social.’ Along with David Taylor the Managing Director of 2010 Media – together, they have created the Social Media book of the year!
The Business of Being Social is your very own practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses.
It breaks down every aspect of Social Media from the basics to the most complex issues and explains step-by-step how you can create a strategy for success.
Social media has exploded onto our screens (be they desktop, mobile, tablet or even TV), but most businesses are confused how to harness the benefits of social media platforms for business – this book will guide your business to make sure you’re using social media to its full potential!
You’ll learn how to:
- Create a viable social media strategy.
- Build and use channels such as Twitter, Facebook and LinkedIn and YouTube.
- Create customised apps, communities and optimise your use of keywords.
- Monitor conversations, mentions and other activity.
- Understand your audience and the content they want.
- Integrate your social media activity into your marketing strategy.
The book officially launched on Friday 24th May 2013.
If you’re looking for more information about The Business of Being Social, then check out the video where co-authors Michelle Carvill and David Taylor talk about why they wrote the book.
We’ll also be running a blog every day next week giving you insights into each chapter called ‘Michelle Carvill’s social media insights’ where she talks about various chapters within the book.
The book is also going to feature in The Chartered Institute of Marketing’s Business Book of the Month in June… so stay tuned for that!
For further updates visit www.thebusinessofbeingsocial.co.uk
Also don’t forget to follow the book on Twitter!