Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.

TweetAs a marketer with a mantra of ‘be targeted’ – then I always raise an eyebrow when I receive messages from Twitter followers advising me how to get 1000 new followers in 48 hours! And, I certainly don’t follow back those on Twitter who clearly only have the goal of creating a huge number of [...]

What’s Twitter all about. This blog post sets out to describe how a relatively new user is using Twitter sharing the practicalities and tactics of growing a targeted Twitter following.

TweetIt’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around.   If we think of traditional marketing as ‘push’ marketing – mediums we use [...]