Tag Archives: twitter

Twitter lists – What are they? How do you use them in the correct way?

twitter bird 1When you click onto your Twitter profile, you’ll notice that there is a button labelled ‘Lists’- not knowing what it means or what it does – you, like me, may have always ignored it. However it is a really useful way of tidying up your feed and grouping together your favourite tweeters, if used effectively.

Lists are just what they say they are. They are a list of Twitter accounts, which you can communicate with. They can be used to focus on just one topic  – for example talking to a group of your old college friends or following a group of journalists in your industry. By having just those relevant people in your list, irrelevant tweets from other people you follow become invisible. You can choose to have your list as either open or private. By it being open, the public can see your list and the tweets that have been sent within it. However if you choose for it to be private only the people within that list can see the tweets, which makes it more personal.

Another great thing about a Twitter list is that they help you find new contacts and new people who you can interact with. In order to create a Twitter list you:

  • Login to Twitter
  • Click on ‘create a new list’
  • Choose a name for your list
  • Decide whether you want it open or private
  • Click ‘create list’
  • And now you can add users and search for new people to add to your list.

The only rules to having a list is that you can’t have any more than 500 people in one list at one time, and each account can have a maximum of 20 lists assigned to them.

To finish with, Twitter can be very chaotic at times, and so by having a list it allows you to interact with only the people you choose to interact with. By being on someone’s list you are far more likely to be found by the right tweeter.

Thanks for listening and stay tuned to our blog for more helpful Twitter advice.

Written by Eliza Bennett – Eliza is a 16 year old student at Furze Platt Sixth Form, she is currently on work experience with Taylor Alden PR Company and Carvill Creative. 

Terrified of Twitter? – 5 Reasons to Fall in Love with my Favourite Social Network

Lately I’ve had several opportunities to speak to groups of people about their social media activity.

When I’m testing where people are with social – and asking which channels they’re using – Facebook, Instagram, Snapchat, Pinterest and LinkedIn are always commonplace. So what about Twitter?

Twitter always seems to be the one that most people have the biggest challenge with. In fact when I dig around a little, it appears that for those that have never ventured onto Twitter – there’s genuine ‘fear’ of doing so.

I’ve been a huge Twitter fan for about 7 years now. For me – it’s just got better and better. Sure – you still get people talking about their lunch, cats and other potentially irrelevant stuff. But if you can see past the noise – let me showcase just 5 things that may tempt you to give it a go. (I could give you many more reasons than 5 – but I try to keep my blogs short ;)).

Two blue bird, dove, pigeon on speech bubble.

Why I love Twitter

1)    It’s a brilliant network

Twitter is an incredibly useful platform to connect with people. When I was writing my first book – I needed to get permissions from a significant number of people and organisations.

Faced with the task – I immediately took to Twitter. Using Google search and Twitter’s search, it was a relatively simple task to locate the people I needed to speak to and tweet them. Before I knew it – I had made relevant connections, was able to grab further contact details and continue our conversations in a far more effective way.

I remember being really surprised at just how many people responded to questions and requests I was making. People that really ‘get’ Twitter – understand that it’s about building relationships – it’s a two way conversation. Of course there’s a whole load of people, brands and businesses on Twitter simply using it as a publishing platform. Pushing out noise about themselves to irrelevant audiences and never listening or engaging – but, that’s not using Twitter smartly.

If you set out to build relationships and have authentic and useful conversations – then Twitter is a highly effective platform. Checkout the regular Thursday chat #TwitterSmarter – where conversations happen each week about the best use of Twitter.

2)    It’s real time

Twitter is the place where you can find out about pretty much anything – in real time and immediately see what other people think too. News tends to break on Twitter first.  You can see topics that are trending and join in conversations.

3)    Search function is ace

Just as 59 million of us in the UK are dependent on Google search – I am equally dependent on Twitter search. The search function on Twitter enables you to type in any keyword or string of keywords to see what’s going on in the Twittersphere – right now. There are of course more sophisticated ways of using Twitter search – in much the same way as Boolean search for Google. Where you can be specific about location, person, words etc. Take a look here for more if you’re keen to do some smart digging around..

4) I can tune in to exactly what I want

Twitter connects me to the people, publishers, brands and influencers I want to hear from. I have total choice as to what I tune into. It’s interesting that more than 40% of people on Twitter have never even sent a tweet. They’re not on the platform to talk or network – but rather just to tune in to the newsfeeds they’re interesting in.

When you want to tune into your favourite celeb, footballer, artist, author – or want to be entertained by the latest tweets from comedians or writers – it’s highly likely they’re on Twitter sharing their news by the minute.

From a business perspective, you can tune into what’s happening in your landscape, trade press, influencers – even competitors – and of course, your clients / customers too.

The beauty of Twitter is that you can tune in – by following someone – and if what they’re saying doesn’t fit for you – then you simply tune out – by unfollowing them. The choice is yours.

5. It’s short, simple and to the point

When I first encountered Twitter all those years ago – I do remember thinking – huh – what nonsense. How can people have conversations in 140 characters. But those clever silicon valley boys knew what they were doing. The fact that Twitter is so succinct and to the point – is one of it’s finest qualities. The feed is easily scannable – and if you’re interested in something and there’s a link – you can easily go off piste for a bit – explore and then come back.

And if you don’t have time to read the bigger picture – then you can simply – favourite it and come back to it when you do have time.

So that’s it – just 5 of the reasons why I love Twitter. If you haven’t explore Twitter yet – then perhaps start by simply tuning in to the stuff you’re interested in.  And if you’re on there but not quite sure it’s working for you – check out the many Twitter articles on this blog – to optimise your presence.

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

Social Video. It’s here and it’s taking over.

No matter what social media platform you are using, you’re bound to have noticed the increase in videos appearing in your timeline. It could just be a funny viral that’s being shared over and over again, or perhaps a slick, high budget, celebrity endorsement. Whatever it may be, online videos are fast becoming the leading marketing medium, with the potential to take over from TV ads.

More and more brands are now on the continuous lookout for ways to grab our attention (and our cash) using social media videos to make their product stand out from the crowd.

At this time of year especially, the buzz is even greater. Retailer John Lewis used social media to launch their Christmas ad last month, with the hashtag #ManOnTheMoon all over Twitter. And what did we all do? Liked it, Shared it. It’s so easy to do, and that’s what makes it work. You don’t have to be in your living room, watching the TV to be targeted. With a mobile phone or tablet, you can be reached anywhere..


How we create videos now has also contributed to this rising trend. With the right app, nearly anyone can create a fairly professional looking video. It doesn’t always need to be complicated, it could just be a matter of getting your phone out and capturing the moment at just the right time. Originality is key…and humour, we all feel compelled to share something we find amusing.

Last year, we blogged about the importance of a Video Strategy, so find out what is working for your audience, what is liked and more importantly perhaps, what isn’t. Facebook now have Video Metrics to help with this, you can find out all sorts of valuable stats about your video posts.

So as 2015 comes to an end, we predict 2016 will be huge for Social Video as brands realise that video really is leading the way when it comes to content marketing.    

5 Ways To Integrate Social Media into your Events

Looking at ways to integrate social media into your events? Then this post looks at 5 simple things to consider to keep the conversation bubbling, before, during and after your event.

1)     Get connected. When taking bookings for your event – be sure give delegates the opportunity to share their social media account details with you. For example, when you ask for their email address, why not ask for their Twitter handle too. This way you can connect with them directly – keep them updated on what’s going to be happening at the event – even ask questions about what they’re looking forward to etc – before the event has even started.

2)     Brand with a hashtag. Create a hashtag for your event so that you can easily get everyone attending or engaged with the event in any other way connected – pre, during and post the event.  You can print the # on promo materials, ask speakers to include on all their slides, use for promotional purposes – eg: getting user generated content from attendees etc – the opportunities are endless. Of course, when creating your # do some research to see if anyone else has used it before – keep it short and memorable and, no brainer – relevant.

3)     Showcase social activity. It was no surprise that at the recent Digital Shoreditch event, there were some really innovative and highly practical uses of social media activity at play.  Speakers were encouraged to share their Twitter handles so that everyone could interact with them during talks, and at the beginning of every talk they encouraged audiences to talk to them and connect.  Plus there was a fabulous contraption; The Social Stock ticker

FullSizeRender (1) FullSizeRender

tracking and printing out (good old bus conductor ticket styley) all tweets using the event hashtag #ds15.  And of course, there were Twitter boards showcasing conversations alongside the main presentation screens. Lots of engagement, lots of content to retweet, share, use in follow ups.

4)     Create a social database. Back to the hashtag again – simply create a Twitter list of all the people that engaged with the event – either those that used the hashtag or mentioned the event name or retweeted etc. This way, the next time you run the event, you can let them all know that event 2016 is taking place via Twitter.  Create an open list and everyone else can see who else connected with the event –useful as part of networking opportunities.

5)     Continuous conversations. So we’ve talked about what to do to capture audience, talk to them and engage during the event. What about after the event? Give delegates a reason to stay connected – perhaps slides are going to be shared into Twitter following the event, or video footage which they may be highlighted in, or there’s going to be Q&A sessions over on Facebook with some of the speakers – so share your questions with us.

So that’s just 5 ideas you an use to integrate social media into your event activities – I’m sure there are many others that you could come up with – if so, feel free to share them with us – we’re all ears… @carvillcreative


@Michelle Carvill founder of Carvill Creative – a digital marketing and social media agency based in Maidenhead, Berkshire and London.




6 Of The Best Free Social Media Analytical Tools

Magnifying glass in a handThere are many ways of analysing your social media accounts so we’ve decided to write a post offering some insider insight into the most popular ones whilst also shedding some light on the lesser known ones that are also free and do a pretty good job.

Many of these tools vary from being great ways of working out when to post onto your social media channels to analysing the quality of your current followers/fans.

  1. Twitter Audit – So first to Twitter Audit, This is quite a small offering in terms of information gained but very effective in getting a general idea of how many of your followers are fake and how many are real. The interface is modern, simple and easy to use, you simply enter your Twitter handle and you’re away.
  2. Tweepi – Tweepi is a great tool to use after using Twitter Audit as it enables you to wean out those fake followers notably the ones whose last tweet is listed as ‘unknown/never’ or hasn’t tweeted in years. The site gives you good insight into the quality of your followers; how many followers they have and when they last tweeted, as well as options to add them to one of your lists or unfollow them. You can also do many additional options but as part of a premium plan. Sign up or login via a Twitter account that you are already logged in with.
  3. Google Analytics – This one of course you probably already know about but do you really make good use of it? This is a really insightful tool especially for small business owners who tend to do most of the senior jobs themselves. Free to use, and once set up properly you would be able to analyse the quality of traffic coming to your website via your social media channels through the use of demographics, locations, times of day, bounce rate, click throughs and much more.
  4. Facebook Insights – Again, another tool that you probably know about and is fantastic when looked at properly; It shows you when your fans are more likely to be on Facebook so it tells you the most effective time to post. Also, a summary of your posts and the engagement it received so ultimately you can see at a glance which ones were more successful. Of course, you can see a bit more on the demographics of your audience and where they are located in addition to a lot of other bits and pieces.
  5. Twitter Analytics – Only recently have Twitter put a greater focus on analytics. Once signed in and from your Tweets page you can hover over the faded graph symbol inside each tweet to view the level of engagement; how many times a tweet has been viewed and how people have engaged; whether through Retweets, Favourites, Link Clicks.
  6. Tweetstats – This tool, although the website looks slightly suspicious, is actually a good egg and a great way of analysing other peoples accounts ie. Your competitors. Enter the twitter handle you want to analyse and wait whilst the ‘faeries work their magic’ then through the use of  lots of small but brightly coloured graphs and hashtag clouds you can see when the account is most active, what days, times and who with as well as hashtags that are most commonly used.

We hope you found this insight helpful. If there are any free tools you’ve found that you find really work for you share the knowledge and let us know in the comments below or tweet us! @carvillcreative

CASE STUDY: Luxury brand Burberry ahead of the competition with digital innovation

Image Taken From Burberry Website
Image Taken From Burberry Website

When it comes to digital there are a whole load of possibilities with how retail brands can choose to approach the area and how creative they can be.

This is a beautiful space that can offer brands the chance to shine and think out of the box in terms of marketing to their consumers. Where we are now is that the platforms themselves have developed hugely and social advertising is becoming more popular.

Brands are also making greater use of newer social media platforms like Snapchat which offers marketers a chance to target the younger consumer through images and short videos.

There are many good examples of retailers embracing social media and creating really good and creative content on a regular basis – Burberry is a great example of what could be achieved when digital is fully embraced. Not just placing themselves where their target audience is online but also engaging with them in a way that can open up a whole new shopping experience.

This post is based around a recent news article headline which said;

“Rival luxury brands have yet to catch up with Burberry on digital innovation”

So…. we thought it would be a good chance to analyse why they have done so well and see what sort of strategy they have in place.

Speaking to analysts for the company’s trading update for the last six months, Carol Fairweather acknowledged that rival brands were spending more on digital, but said Burberry’s “embedded” approach was a cut above the rest.

“Digital is embedded right through the organisation in everything we do. So yes, other people are beginning to invest in digital, but have they got the same advantage to the fact that it’s absolutely embedded in everything?”

This isn’t just a boastful statement, the financial figures speak for themselves;

  • Burberry have seen an exceptional rise in sales being “almost 14% higher than the rest of the luxury fashion market”
  • As well as accrediting a 9% year-on-year sales bump to their personalised efforts in this area.

And Carol Fairweather is right about another thing, it is literally embedded into everything; from the Company culture – 70% of the London HQ are aged 30 and under and are all encouraged to peruse Social Media on a daily basis. CEO Christopher Bailey often publishes webinars to all staff on how the company is doing and what creative initiatives are coming up next.

The stores themselves are digitally integrated; with digital chips around the store that activate as the consumer moves through the store, kicking off catwalk shows and fashion displays on mirrors.

Christopher Bailey (CEO And Chief Creative Officer) used an interesting choice of words when he said that he had wanted to ‘weave digital into the fabric of the business’.

From the conception of their first Facebook page in 2009 to having a presence on Google+,Twitter, Tumblr, Pinterest, Instagram, Youtube and now Snapchat and by being present on all these different channels, the company have managed to harness the attention of their key target market.

Burberry have approached social media in the way they probably would when creating a new fashion piece; Taking an item and turning it into the best it can possibly be. They use social media to provide, behind the scenes footage, discussions with Christopher Bailey and live stream runway shows, giving followers an intimate insight into the brand.

In an interview with GQ Christopher Bailey said of the company digital approach;

“We had realised that we had created a lot of platforms that only exist online so we decided we had to bring these to life. Our approach to the store was to make a bridge between the online and offline experience. Today I think we’re less concerned about where we actually shop, and more concerned about the experience we have while we’re shopping.”

Through these activities it is clear that Burberry have fully embraced innovative marketing techniques and as a result have managed to almost blur the boundary between its online environment and physical stores by providing followers an all-round digital experience by marrying technology and retail environment in a fascinating, creative and intrinsic way.

At the time of writing, Burberry are due to launch a special Snapchat series from LA and all week have provided followers with short video teasers by Fashion Models Naomi Campbell, Jourdan Dunn and Cara Delavigne introducing the upcoming segment.

So it’s easy to see why Burberry have been so successful! By sharing so much with their special online fans they have managed to keep up with the modern digital age and in turn boost their profits too.

We look forward to keeping an eye on Burberry and how they embrace the newer social media networks and what creative they come up with!

As always leave a comment below and if you have any questions about how to market your business online using Social Media then you can drop us a tweet @CarvillCreative

How To Get Your Twitter Presence Up To Scratch

Whilst Twitter has been around for 10 years, many are just starting out on their Twitter travels. Whether you’re just setting out, or have been on the channel for a while – take a look at these top tips to help you improve your Twitter Profile:

CC Twitter Page

Complete Your Twitter Profile –

Nobody likes an unfinished profile as it can look fake and your friends or customers might not know it’s you.It is highly recommended that you set a profile picture whether it be a logo or a headshot or item that is suitable to your product or brand. Twitter is all about people and people tend to like seeing who they are talking to.

When it comes to writing your bio our advice is to KISS. Yes, Keep It Short and Simple! You only have 160 characters so you should say a few key things that describe you or your business in a nutshell.

What is it you do? What interests do you or your business engage in? Most importantly; think about what it is you want people to know about you. And possibly what you don’t want people to know. If you’re stuck, have a look at some other profiles that get a lot of traction to see how they’ve positioned things.  Always a good idea to do your research and borrow ideas.

 Brand It, Own It –                                                                 

Does the colour scheme and imagery on your profile go with what you are about? The ‘Settings’ tab on Twitter enable you to personalise your profile from background image and profile picture – right down to being able to select a specific colour to use for wording and links. Also, the new cover photo space above the profile picture allows a little extra ‘promotional’ space for telling your followers a bit more about you. Make the most of your profile page now, as first impressions really do count.

Join The Conversation –

In recent years Twitter has been a great ‘go-to’ tool for users to read up on the latest news and goings on around the world in real-time. In fact, latest stats unveil that 40% of Twitter users never ‘tweet’.  Just going to prove it’s a wonderful news feed and research resource for many.  To find out the hot topics in your local region as well as the world – you can view the ‘trends’ section – and view ‘hot trends by country or region.

And if you do decide to go with the majority on Twitter and ‘join the conversation’, ensure you include relevant hashtags and Twitter handles of people you want to say something to. By joining in and making sure people know you’re part of the conversation – this drives the opportunity for retweets, new followers, and maybe even some favouriting your tweet!

Personal Tweeting vs Marketing Tweets –

In this cluttered world of communication we live in, our advice is that you don’t join in the ‘spam’ culture. Don’t make your tweets spammy and by spammy we mean posting a single link or constantly referring your followers to your products or services or offer. No-one wants to be bombarded with the ‘hard sell’ all the time. Think about your own browsing and engagement habits. If it all gets too spammy, you tune out. And so the same goes for those audiences you bombard too.

Sharing links to third party articles you enjoyed reading or watching is a good way to share. Content curation can be just as relevant and purposeful for your audience as sharing your authentic content.  And of course, add your own views to anything you share where relevant, keeping it a bit more personal.

Think Before You Tweet –

Questions worth asking yourself before clicking the tweet button should be;  is this newsworthy? Would my followers want to know this? Are there any typos? Have I included a correct link for my followers to click? Is there an image I could add to this that is relevant to what I am saying?  As we reported in one of our recent blog articles; tweets that include images can lead to a whopping 150% increase in engagement.

Hopefully these tips have given you some ideas on how to improve your Twitter presence. Check out this page from the Twitter website for extra support with setting up and personalising your profile as well as taking a look at other blogs we’ve written around optimising Twitter below.

Happy tweeting!

How To Choose Your Social Media Channels Wisely

social media channelsOnce your business has made a decision to jump on the social media bandwagon, the next decision is to decide upon what channels to use and how much time do you want to spend posting, tweeting, pinning, cricling, creating or following?

When making these decisions, businesses often make the mistake of signing up to all the most popular networks, hoping to have a business impact by reaching the right customers straight away. The reality is that it’s virtually impossible to do them all – or at least do them all well.

Businesses that do try, often go in all guns blazing, then after a week or two, due to the lack of responses to their online activities, the use of social media channels by that business rapidly dwindles – and they’ll often end up with a Facebook page with a couple of half-hearted posts on them, or Twitter feed with the latest tweets being 6 months old. This end result can actually be more damaging to your business than not having any social network presence at all.

The one piece of advice we can give you is to choose your channels wisely – don’t try to be everywhere! The important thing you need to figure out is which channels are dominant for your market.

In social media, it’s about quality, not just quantity. Doing two or three channels really well with consistent, highly engaging content is what will lead to conversion and customers.

Here are a few ways to come to the conclusion about the right social media channels for you:

  • Where does your business sit in the social media space?
  • Are you aiming to build a community presence? If so then Facebook, Twitter and Google+ could be for you.
  • Does your business use a lot of images? If so then perhaps Instagram or Pinterest is the way to go.
  • If you’re a business can provide professional and useful insights for others within your industry then get yourselves on LinkedIn.
  • Think about your target audience – where is your target buyer and what channels are they using?
  • Have a look at your competitors – what channels are they using? Are they doing well on social?
  • Do you have time to be working on all the social media sites? How many channels do you think you can do really well on?
  • Have a clear social media strategy in place – then you can work out a plan that you can realistically implement.
  • Keep in mind that social media takes time, especially if you want to build up a reputation – so don’t get frustrated if you’re not getting instant results.

It’s very important that you choose the right channel or channels from the outset and it’s equally important that you do not get distracted in trying to support your profiles on those channels.

Whichever social networks you choose to use, be prepared to sufficiently resource the activity – this will take some time, skills and prompt responses to build up the right social network for your business. Once you’ve learnt how to master one or two channels to begin with, you can than progress to the next one.

You’ll be surprised at how much time an effective social media presences takes up – so don’t overburden yourself initially, as that is a guaranteed recipe for failure.

Twitter tests ‘Promoted Videos’ to take on Facebook

We all love a video, that’s for sure. In fact, video is the most consumed content online. And so of course, all the major social networks have ensured that video is shareable and accessible via their platforms.

Last year Facebook tested out targeted video ads. And if you’re on Facebook (who isn’t these days) – then you’ll have seen how they work. Effectively, once the ad hits the target audiences feed, the 15 second video ads play automatically without sound, and you have to click on the video to hear the sound.

Now – the social network Twitter seems to want to rival Facebook as they have begun testing similar targeted video ads of their own.

They seem to work in a very similar way to the Facebook video ads – however the difference is that, currently, these videos will not automatically play as a user scrolls down their newsfeed. Users have to press the play button to see the video.

With this feature – promoted video ads will work on a cost per view buying model. This means that Twitter users need to click on a video in order for it to start playing. And the marketer will only get charged when a user presses play to view the video ad.

Promoted videos will be marked in the timeline by a promoted banner and the promoted video program offers marketers a wide range of analytics including completion percentage and a breakout of organic versus paid video views.

The new ad format will be similar to the most popular ad product, Promoted Tweets – which are ads that look like tweets and appear in a users content feed – the only difference is that they will be embedded into the tweets via a Twitter Card that supports other media rich ads.

Twitter has always been a text heavy (if you can call 140 characters heavy) service – therefore this type of content will significantly change the look and feel of the social platform. Tests have even shown that tweets containing video create more engagement and more video views.

Not only this but online videos are an important marketing tool especially at a time when the internet continues to introduce new channels into the buying process – therefore this is an important feature to consider.

Although these tests are only available to a ‘select’ few of content publishers and verified users – we thought it best to get you to start thinking about these early. We’re still awaiting a date where this feature will be made available to everyone.  We’ll be sure to keep you posted.

5 Twitter Advertising Mistakes To Avoid

twitter advertising 123Advertisements have always played a big role in the world of marketing. Whether bill board advertising, press advertising, direct mail – or now social advertising.

The thing with advertising is that it’s usually pretty pricey – and so you want to ensure you get it right. Nothing worse than your latest ad going out with zero call to actions or a dreaded incorrect telephone number or glaring typo.

Of course, we’re only human and many of us often make mistakes – whether it be a small spelling mistake or perhaps tweeting the wrong thing at the wrong time –mistakes are very important to avoid, particularly on social – where one little error can be shared to a mass audience in a matter of seconds.

To avoid any future mistakes when creating social ads on Twitter, check out the following 5 Twitter ad mistakes that companies should avoid:

  1. Don’t Forget To Use Hashtags

Hashtags are a great way to get the attention of your target audience and highlight exactly what it is you’re tweeting about. They are a great way for businesses to insert themselves into conversations and trending topics.

Using a new ad or product image can stand out, however if you use strategically chosen hashtags in your promoted tweet, you can help your business find their target audience, reach non followers in large numbers and help grow your influence.

  1. Don’t Take Away User Anonymity

People don’t like it when companies or brands use too much targeting. If the user clicked on an ad and then see that ad everywhere, then they are likely to get annoyed. Seeing a thousand ads similar to the one then clicked on could be a turnoff for the user. So keeping some kind of anonymity is essential.

  1. Use Images To Your Advantage

Images on Twitter ensure that tweets take up more space on the feed and therefore, help to drive engagement. It’s important to include images when you’re sending out a promoted tweet. Tweets that include an image receive 200% more engagement than tweets without images.

Although an image may not be appropriate for every tweet, companies should try to include them wherever possible to help draw attention to their message.

  1. Don’t Take Advantage Of A Users Connections

Every user will have both personal and professional connections – and more often than not, many social media platforms take advantage of that and tend to make recommendations to a user based on what their friends like or based on their professional connections. Some users may find this too meddling – so try not to go overboard when using this tactic.

  1. Try To Use A Consistent Voice

When creating ads, it’s important to consider the objective of the ad. Whilst unique and chatty messages can make a Twitter account seem more ‘human’- depending on the message you are trying to convey, sometimes being chatty or cheeky may not be appropriate and could push your platform off-message and create a backlash. Another point to consider – don’t let your account sound like a robot stuck on repeat – repeatedly sending out the same messages can create problems from consumers too. The key is to find a happy middle ground where your message is clear and your voice is consistent, caring and human at the same time.

We hope you found our tips useful – and, why not share your Twitter Advertising tips with us too.

Twitter Advertising – Levi’s weather Glitch – and The Importance of Relevant Content

When it comes to Twitter advertising you need to make sure you find the balance that satisfies the advertiser without upsetting or being intrusive towards your target audience.

It may seem like an obvious thing not to do – but you’ll be surprised at how many big brands end up getting themselves into hot water over the silliest of things.

Here’s one recent example involving Levi’s (see below)

levi jeans mess up


Seems like a clever enough tweet to post, but their downfall was that on this particular day, it wasn’t sunny at all – in fact it was raining all day! And here are just a few of the responses they received (see thread snipped below):

replies to levi

If you look at the date of the original tweet – July 29th – then it probably was a beautiful day when they shared it. But when they ‘reused’ the same content – via a sponsored / promoted tweet – then it clearly hit on a day when the Great British Summer wasn’t at its best.

Let this be a lesson to us all.  When thinking of reusing any previous content – make sure that content is still relevant!

It’s so important to avoid silly mistakes on social media as people are listening all the time – so our advice to for you to use relevant, up to date content and be vigilant at all times.

If you want to know more about Twitter Advertising mistakes then be sure to check out our blog on ‘5 Twitter Advertising Mistakes To Avoid.’

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

10 Tactics to Increase Twitter Engagement

Twitter can be an incredibly useful platform to promote your business and do some great social marketing. It can also prove useless if you’re not ensuring you focus on good engagement tactics – therefore in this blog, we are going to give you 10 tactics to use on Twitter to help build your engagement.

1. Keep your tweets short. Tweets that have approximately 110 characters get 17% higher engagement. This is because users often like to retweet and add their own commentary, which is much more difficult to do if the tweet is longer. This can then mean the user has to edit the tweet, which is more time-consuming and they may decide they cannot be bothered. And if you think about it – 80% of people using Twitter do so via a mobile – and so editing tweets can be tricky.  It’s best therefore, to keep your tweets at 80-110 characters for optimum engagement.

2. Tweet during daytime hours. Make sure you are tweeting when your target audience are awake, during their daytime. Your tweets will have 30% higher interaction between 8am and 7pm, for the time zone where your audience is based. A great tool to use to find out exactly when your audience is most active is Tweriod.

3. Keep tweeting over the weekend. Never stop tweeting over the weekend – your followers will still be checking Twitter. Even if you aren’t at work, schedule the tweets in so  you are still active on Saturday and Sunday. Engagement can sometimes even be 17% higher on weekends than weekdays!

4. Share your images. Including pictures or videos in your tweets can lead to a 150% increase in Twitter engagement, which is a huge incentive. Find images relating to the wording of the tweet, or include a relevant   or Vine video. It may seem like more effort to do compared to just a regular tweet, but if you want the increased engagement, it’s completely worth it.

5. Ask for Retweets. Surprisingly, less than 1% of businesses have asked for retweets, but doing so means you are more likely to get them. Users are more likely to respond when you use the full word ‘retweet’ rather than the abbreviation ‘RT’, with the retweet rate for the full word being 23 times higher. More retweets mean more people can see your tweets, leading to higher engagement.

6. Use Hashtags. This is a vital Twitter tactic, and a very easy one to do as well. Despite only 24% of people using hashtags, using them can double your engagement rate. They can give your tweet much more visibility. However, don’t overuse them – keep to 2 or less per tweet! Otherwise the tweet becomes cluttered, and it has been proven that tweets using more than 2 hashtags have a 17% drop in engagement which would not be good. Keep informed on trending and use industry-related hashtags where you can to increase your engagement.  Be authentic with your hashtagging though, don’t just jump on a trending hashtag if there’s no clear relationship between the content you are sharing and the hashtag. People that do this – usually get bad press i.e.: when an intern at Habitat used # relating to the new Apple iPhone to showcase items in their sale.  Uh oh – #fail

7. Include Links. 92% of all Twitter interaction happens when users click on links. They are an easy thing to include and can easily boost your retweets as tweets that include links tend to get 86% more retweets. It is suggested that you include links in 60-80% of your tweets, as a quick and simple way to get regular retweets which, as previously said, can hugely help your engagement. Twitter now automatically reduces long URL links for you – and if you are sharing from another platform – be sure to shorten your links (via Bitly and other tools) to ensure you are not eating into your already limited tweet characters.

8. Avoid Lifestyle Tweets. Remember, you are a business, not a celebrity. Don’t get carried away with talking about your day-to-day life as users are not usually interested. The fact you’ve just had a yummy cheese sandwich for lunch may be interesting to you – but most certainly isn’t for others.  Focus on marketing your brand. Try not to use words such as work, home, watching, tired and tomorrow – they aren’t relevant. Use words that will make a reader interested in your brand and want to engage.

9. Use Strong Calls to Action. Asking users to do something can hugely increase engagement. Words such as please, retweet, help, follow and how to are examples of the most retweeted words, giving a high sense of engagement. This is because they make the reader feel like they are the focus of the tweet, therefore persuading them to want to get involved.

10. Send 1 to 4 Tweets a Day. Many companies think that the more they tweet, the more they will be seen. Although this may be true, people are less likely to engage with the tweets as they see so many. Keeping the number of tweets down to a steady stream means you are likely to be producing tweets of a higher quality and therefore achieve higher engagement levels. Go ahead and respond to @s and DMs, but definitely don’t over-tweet.

We hope these Twitter tactics will help you to make your brand’s Twitter more successful, enabling more engagement and interest from readers.

Do you have any other tips that you can add to our list? Let us know at @CarvillCreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

How to Follow the World Cup via Twitter

So the World Cup is upon us, and this year has become as much of an event in the digital and social sphere as it has on the pitch.

No matter where you are, whether you want to know about the World Cup or not – social media weaves us all together giving us all a second screen experience. One you can’t miss!

Major brands have also come out in full force to get involved in the World Cup through a social media perspective – so be on the lookout for competitions, blog posts and tweets – and quite rightly they should, as this is the most social sporting event we’ve seen so far.

Keep Track of the Action

Twitter has made it easy to for you to figure out how to keep on track of all the action during the World Cup by publishing lists of all players and team accounts.

One of the crucial ways to keep your eyes on the game is to follow those key players. Be sure to also look out for all the other voices out there including commentators, journalists and websites etc. Some of these can be harder to pinpoint on Twitter but due to the fact that they are crucial to the World Cup conversation, you will find them!

Twitter Introduces the Hashflag for World Cup Tweets

The hashflag has returned – this was something that was an instant hit during the 2010 world cup. And now Twitter has announced the return of hashflags which are bound to add a little national pride and colour throughout our Twitter feeds.

A ‘hashgflag’ is exactly what it sounds like – a hashtag flag. It allows users to use the world’s flags, as a new form of hashtags in their tweets.









So throughout the World Cup – when fans tweet a ‘#’ followed by their county’s three letter abbreviation, a flag will appear in the tweet. For instance if you’re rooting for England (which we hope you are), you would tweet #ENG – and the country’s flag will appear after the text.

They have been introduced not only to brighten up your Twitter feeds but to make the World Cup come to life. Twitter has estimated that around 90% of users will be watching the tournament – therefore has focused on making discussions centred around the event – more accessible for us all.

Show Your True Colours

Noticed a banner at the top of the screen when you first log in to your Twitter saying – Excited about the World Cup?

Twitter are giving you the chance to share with the world – your true colours!

Here you get to pick the team you’re supporting throughout the World Cup – where you will unlock some new customised World Cup features which allow you to personalise your profile.

It’s another way of getting involved in the World Cup where you can use your Twitter profile to represent your allegiance.

Once you’ve chosen your team – Twitter will then give you the option to add a team profile photo and header that you can pick from their library of customised images.

So what are you waiting for? Get your Twitter profile involved with the World Cup – look the part, follow the right people and stay on top of all the real time scores and highlights.

There’s also bound to be a whole lot more going on with the World Cup in the social sphere – so if we’ve missed anything – feel free to share any other ones that have caught your eye!

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Lessons any brands or business on Twitter can learn from Xbox

As a trainer and consultant in social media – I’m always looking for case studies and best practice to share.

Even though I’ve never entered the ‘gaming’ world personally – I certainly think they know a thing or two about developing and engaging communities.

Their products enable you to be ‘social online’ and virtually ‘play’ with likeminded friends or complete strangers (new competitors) who all share the same interest and enthusiasm for gaming.

Beyond the actual social element within the product – then there’s of course the ‘social’ media networks which many of their target audience are aligned with.

So take a look at Xbox on Twitter – and consider some lessons we can all learn:

A Targeted Approach

  • Rather than one global Xbox account – they have recognized that their ‘followers’ have different needs.  You’ll see that rather than have one corporate account and push all messages via it – due to the size of the audience they’ve segmented their accounts on Twitter to serve specific needs.  Their main Xbox account  promotes their product – features of the product, competitions they are running, partnerships they have in place and any latest news.  Exactly what you would expect from a corporate account.
  • Service, service, service.  Xbox has a dedicated Xbox Support Twitter Account – take a look at this profile and you will see that they rightly boast about holding the Guinness World Record for ‘most responsive brand on Twitter’.

Also, you’ll see a list of the team who make up their support team – so as a customer, you can see who you are talking to at any one time.

Take a look at their conversations in this thread and you’ll see high levels of engagement, responsiveness, relevant promos and competitions.

My guess is that their service / support levels have potentially become far more efficient and easier to manage via opening up the support service via Twitter.  Support is now visible to all their followers – and so they have to be great at it – and great service and visible praise from your audience adds momentum to continuously improve your service levels.   Also, Support is now one to many instead of one to one – whilst still retaining a personal positioning.  If a number of their customers have the same issue – one global message can communicate to many that they are working on the issue and keeping people informed of progress.

In my view, Xbox offer all of us something to learn on how to engage a community and continue to service a community via Twitter which focuses on key facets that are relevant to any business.  Simple marketing really – 1) know your audience and segment content / engagement accordingly  and deliver the content and messaging you know your audience want to engage with – and 2) deliver excellent service to grow advocacy and nurture retention and brand loyalty.

Do let us know your thoughts and opinions on this topic – share your comments below or simply tweet us at @carvillcreative.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.