Tag Archives: twitter tips

Twitter lists – What are they? How do you use them in the correct way?

twitter bird 1When you click onto your Twitter profile, you’ll notice that there is a button labelled ‘Lists’- not knowing what it means or what it does – you, like me, may have always ignored it. However it is a really useful way of tidying up your feed and grouping together your favourite tweeters, if used effectively.

Lists are just what they say they are. They are a list of Twitter accounts, which you can communicate with. They can be used to focus on just one topic  – for example talking to a group of your old college friends or following a group of journalists in your industry. By having just those relevant people in your list, irrelevant tweets from other people you follow become invisible. You can choose to have your list as either open or private. By it being open, the public can see your list and the tweets that have been sent within it. However if you choose for it to be private only the people within that list can see the tweets, which makes it more personal.

Another great thing about a Twitter list is that they help you find new contacts and new people who you can interact with. In order to create a Twitter list you:

  • Login to Twitter
  • Click on ‘create a new list’
  • Choose a name for your list
  • Decide whether you want it open or private
  • Click ‘create list’
  • And now you can add users and search for new people to add to your list.

The only rules to having a list is that you can’t have any more than 500 people in one list at one time, and each account can have a maximum of 20 lists assigned to them.

To finish with, Twitter can be very chaotic at times, and so by having a list it allows you to interact with only the people you choose to interact with. By being on someone’s list you are far more likely to be found by the right tweeter.

Thanks for listening and stay tuned to our blog for more helpful Twitter advice.

Written by Eliza Bennett – Eliza is a 16 year old student at Furze Platt Sixth Form, she is currently on work experience with Taylor Alden PR Company and Carvill Creative. 

Terrified of Twitter? – 5 Reasons to Fall in Love with my Favourite Social Network

Lately I’ve had several opportunities to speak to groups of people about their social media activity.

When I’m testing where people are with social – and asking which channels they’re using – Facebook, Instagram, Snapchat, Pinterest and LinkedIn are always commonplace. So what about Twitter?

Twitter always seems to be the one that most people have the biggest challenge with. In fact when I dig around a little, it appears that for those that have never ventured onto Twitter – there’s genuine ‘fear’ of doing so.

I’ve been a huge Twitter fan for about 7 years now. For me – it’s just got better and better. Sure – you still get people talking about their lunch, cats and other potentially irrelevant stuff. But if you can see past the noise – let me showcase just 5 things that may tempt you to give it a go. (I could give you many more reasons than 5 – but I try to keep my blogs short ;)).

Two blue bird, dove, pigeon on speech bubble.

Why I love Twitter

1)    It’s a brilliant network

Twitter is an incredibly useful platform to connect with people. When I was writing my first book – I needed to get permissions from a significant number of people and organisations.

Faced with the task – I immediately took to Twitter. Using Google search and Twitter’s search, it was a relatively simple task to locate the people I needed to speak to and tweet them. Before I knew it – I had made relevant connections, was able to grab further contact details and continue our conversations in a far more effective way.

I remember being really surprised at just how many people responded to questions and requests I was making. People that really ‘get’ Twitter – understand that it’s about building relationships – it’s a two way conversation. Of course there’s a whole load of people, brands and businesses on Twitter simply using it as a publishing platform. Pushing out noise about themselves to irrelevant audiences and never listening or engaging – but, that’s not using Twitter smartly.

If you set out to build relationships and have authentic and useful conversations – then Twitter is a highly effective platform. Checkout the regular Thursday chat #TwitterSmarter – where conversations happen each week about the best use of Twitter.

2)    It’s real time

Twitter is the place where you can find out about pretty much anything – in real time and immediately see what other people think too. News tends to break on Twitter first.  You can see topics that are trending and join in conversations.

3)    Search function is ace

Just as 59 million of us in the UK are dependent on Google search – I am equally dependent on Twitter search. The search function on Twitter enables you to type in any keyword or string of keywords to see what’s going on in the Twittersphere – right now. There are of course more sophisticated ways of using Twitter search – in much the same way as Boolean search for Google. Where you can be specific about location, person, words etc. Take a look here for more if you’re keen to do some smart digging around..

4) I can tune in to exactly what I want

Twitter connects me to the people, publishers, brands and influencers I want to hear from. I have total choice as to what I tune into. It’s interesting that more than 40% of people on Twitter have never even sent a tweet. They’re not on the platform to talk or network – but rather just to tune in to the newsfeeds they’re interesting in.

When you want to tune into your favourite celeb, footballer, artist, author – or want to be entertained by the latest tweets from comedians or writers – it’s highly likely they’re on Twitter sharing their news by the minute.

From a business perspective, you can tune into what’s happening in your landscape, trade press, influencers – even competitors – and of course, your clients / customers too.

The beauty of Twitter is that you can tune in – by following someone – and if what they’re saying doesn’t fit for you – then you simply tune out – by unfollowing them. The choice is yours.

5. It’s short, simple and to the point

When I first encountered Twitter all those years ago – I do remember thinking – huh – what nonsense. How can people have conversations in 140 characters. But those clever silicon valley boys knew what they were doing. The fact that Twitter is so succinct and to the point – is one of it’s finest qualities. The feed is easily scannable – and if you’re interested in something and there’s a link – you can easily go off piste for a bit – explore and then come back.

And if you don’t have time to read the bigger picture – then you can simply – favourite it and come back to it when you do have time.

So that’s it – just 5 of the reasons why I love Twitter. If you haven’t explore Twitter yet – then perhaps start by simply tuning in to the stuff you’re interested in.  And if you’re on there but not quite sure it’s working for you – check out the many Twitter articles on this blog – to optimise your presence.

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

6 Tips On How To Improve Your Social Media Engagement on Twitter

Multicolored Group of Speech Bubbles

So you have your social media accounts set up and are updating on a regular basis but why are your accounts not receiving any likes or followers?

We have already written a Blog about what you could do to improve engagement on Twitter but this post aims to give you a few ideas on what you could do across all of your Social Media profiles.

1. Complete your Social Media profiles

It might seem quite obvious but this is an easy thing to overlook. Ensure all the relevant information is filled out such as your name, where you are and website links as well as uploading a suitable profile picture and cover photo. Thinking about the more common social media platforms such as Twitter, Facebook, LinkedIn and Google+ you may need to add additional information such as interests, a short bio and more importantly, you might need to ensure your website is verified (specifically on your Google+ profile).

2. Research your Competitors

Do you know who your competitors are? Make a list on Twitter and add their profiles to that list – remember you don’t have to ‘follow’ your competitors in order to add them to this list. Bookmark the main social media pages for your competition in your web browser so you can pop in whenever you have the time and see how they engage with their audiences. What sort of content are they posting? How regularly are they engaging with their fans/followers? What is it they are doing differently? Is there anything you could learn here?

3. Connect with customers, influencers and other industry specialists

You want to make your social networks really work as a network.  So look at how you can be connecting with relevant audiences via social channels too.  You may already have quite a lot of information about your customers via your database – so if you have their email addresses, you can search for them on Twitter and other social networks that way too.

Also, if you know who your key influencers are from other marketing means such as website registrations and email subscriptions – you can also go find them on social media channels too.

Search for industry blogs and look at the main authors and contributors and add them to your social media profiles too. Take some time to do your research, seeing who follows who and topics being discussed.

4. Interact and appreciate your audience

Everyone likes a compliment every now and then so as well as posting on a regular basis remember to ‘Like’ and ‘RT’ or ‘Favourite’ others’  updates. And if people engage with your updates, take the time to send them a message or tweet them back to say thank you.  Also – you could take a look at their profile and find out what their interests are so that when you respond you can ask them something or say something relevant on a more personal level.

5. Find communities and participate in them

There are many groups and communities on Facebook and LinkedIn and a lot of them are easy to find via the search function. Type in industry relevant keywords and see what comes up, but don’t just join any old community, have a good look through to find out more about the community or group and how many contributors there are, in order to find out how active and up to date it is. Do note that some communities and groups are ‘closed’ – which means you may not be added to the group immediately as the group moderator will have to accept your request to join.  You’ll be alerted once you’re accepted – so keep a watch out for those.

6. Respond to your stats

Look at your Facebook Insights, what times are your posts more popular? Post at those times for a week and see if that helps engagement, if not, tweak it. Review what type of posts are more popular than others? It might be that a random post about FAQ’s proved more popular than one you posted about a cute looking cat (or vice versa) so use this knowledge to your advantage and give the audience what they want!

Hopefully, these tips have given you some ideas in terms of generating more engagement on Twitter. Let us know how you get on in the comments below and do share your tips for improving engagement too.

Tweet Us @carvillcreative

How To Get Your Twitter Presence Up To Scratch

Whilst Twitter has been around for 10 years, many are just starting out on their Twitter travels. Whether you’re just setting out, or have been on the channel for a while – take a look at these top tips to help you improve your Twitter Profile:

CC Twitter Page

Complete Your Twitter Profile –

Nobody likes an unfinished profile as it can look fake and your friends or customers might not know it’s you.It is highly recommended that you set a profile picture whether it be a logo or a headshot or item that is suitable to your product or brand. Twitter is all about people and people tend to like seeing who they are talking to.

When it comes to writing your bio our advice is to KISS. Yes, Keep It Short and Simple! You only have 160 characters so you should say a few key things that describe you or your business in a nutshell.

What is it you do? What interests do you or your business engage in? Most importantly; think about what it is you want people to know about you. And possibly what you don’t want people to know. If you’re stuck, have a look at some other profiles that get a lot of traction to see how they’ve positioned things.  Always a good idea to do your research and borrow ideas.

 Brand It, Own It –                                                                 

Does the colour scheme and imagery on your profile go with what you are about? The ‘Settings’ tab on Twitter enable you to personalise your profile from background image and profile picture – right down to being able to select a specific colour to use for wording and links. Also, the new cover photo space above the profile picture allows a little extra ‘promotional’ space for telling your followers a bit more about you. Make the most of your profile page now, as first impressions really do count.

Join The Conversation –

In recent years Twitter has been a great ‘go-to’ tool for users to read up on the latest news and goings on around the world in real-time. In fact, latest stats unveil that 40% of Twitter users never ‘tweet’.  Just going to prove it’s a wonderful news feed and research resource for many.  To find out the hot topics in your local region as well as the world – you can view the ‘trends’ section – and view ‘hot trends by country or region.

And if you do decide to go with the majority on Twitter and ‘join the conversation’, ensure you include relevant hashtags and Twitter handles of people you want to say something to. By joining in and making sure people know you’re part of the conversation – this drives the opportunity for retweets, new followers, and maybe even some favouriting your tweet!

Personal Tweeting vs Marketing Tweets –

In this cluttered world of communication we live in, our advice is that you don’t join in the ‘spam’ culture. Don’t make your tweets spammy and by spammy we mean posting a single link or constantly referring your followers to your products or services or offer. No-one wants to be bombarded with the ‘hard sell’ all the time. Think about your own browsing and engagement habits. If it all gets too spammy, you tune out. And so the same goes for those audiences you bombard too.

Sharing links to third party articles you enjoyed reading or watching is a good way to share. Content curation can be just as relevant and purposeful for your audience as sharing your authentic content.  And of course, add your own views to anything you share where relevant, keeping it a bit more personal.

Think Before You Tweet –

Questions worth asking yourself before clicking the tweet button should be;  is this newsworthy? Would my followers want to know this? Are there any typos? Have I included a correct link for my followers to click? Is there an image I could add to this that is relevant to what I am saying?  As we reported in one of our recent blog articles; tweets that include images can lead to a whopping 150% increase in engagement.

Hopefully these tips have given you some ideas on how to improve your Twitter presence. Check out this page from the Twitter website for extra support with setting up and personalising your profile as well as taking a look at other blogs we’ve written around optimising Twitter below.

Happy tweeting!

8 Common Social Media Mistakes To Avoid

Fotolia_61778996_XSIf you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that one little error could hurt your brand’s reputation.

Some of the most common mistakes companies make with social media are related to lack of knowledge. It can be an extremely dangerous medium if not handled with care – therefore to help you out we thought we’d highlight some of the most common social media mistakes that are easily avoidable:

  1. Failing To Create A Social Media Strategy

When first starting off on social media, people often rush to set up a Twitter and Facebook account so that they can say their company is all over social. However it’s not as easy as that. There’s nothing worse than seeing a company struggling to create a social media presence – don’t just start posting random messages that you think is going to be relevant – have a strategy in place.

The best social media strategies are carefully planned out – clearly defining what your objectives are, the type of ‘voice’ you want to use, what kind of messages will be posted (content, content, content) and what channels are best for your company.

  1. Not Sharing The Right Links On Your Website

When we’re browsing the web we often come across company websites that make the ultimate mistake of having social buttons on their website that don’t link to their accounts, instead they encourage users to tweet or share the page. This is a big no no! You want your customers to know you’re on social yes – but you also want them to be following and interacting with you. And they’re far more likely to do this if you make it easy for them to find you by linking directly to your accounts.

  1. Paying For Fans

After creating an account – everyone seems to focus on increasing the number of followers and likes they have. Whilst it’s great to have a large following and looks impressive on your site – it’s not what you should be most focussed on. There are many accounts that pay for their 1000’s of fans – but these fake fans add very little to your community and they won’t be as engaged as real fans of your brand. There are no shortcuts in social media – you need endeavour to build authentic relationships with your audience before expecting anything from them.

  1. Not Creating Original Content

You want to build share of mind or establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that just by sharing the work of others. That’s not to say it’s not great to share relevant articles or blogs that you think your audience might enjoy reading – it just means that you should also be creating original content too – that you know your target audience is going to love. When you’re able to balance your original content with content of others, you’ll increase traffic; gain new followers and fans – getting people to ‘like you, know you, trust you – ultimately do business with you’ (in that order).

  1. Talking Too Much

Posting too much about irrelevant things and sharing too many ‘salesy’ posts provides very little useful, educational or compelling content for your audience. Such posts rarely get a lot of attention. Remember that social media is about creating conversations – you need to talk less and listen more. (As we say, we have two eyes, two ears and just one mouth). People will be more drawn to you if you’re building discussions with your customers and actually listening to what they’re saying rather than forcing your sales messages upon them. Remember, the social channels are conversational channels – pushing traditional marketing messages directly into a conversational channel isn’t what social stand for.

  1. Spelling Mistakes

Making mistakes with your spelling and grammar can really nosedive your reputation. If you’re posting something that has either a grammatical or punctuation error – then you’re automatically sending out a red flag to viewers. Not only will this put people off your company, but it’s likely that no one will be commenting or sharing that post – or even worse you’ll get a number of people who feel compelled to correct your error – making you look a little stupid. So be sure to double check everything before you post – take a step back and re- read what you’ve written. Mistakes are highly likely to generate negative attention, so be certain that your work is flawless – otherwise you may never hear the end of it!

  1. Too Many Hashtags

There’s no doubt that you’ve used a hashtag here and there and that’s all very well, and is a useful way to join relevant conversations. However,  sharing too many hashtags becomes a problem. Studies have shown that posts that include more than three hashtags receive fewer actions to those only using one or two.

While we’re on the subject of hashtags, it is also best practice to make sure that you are only sharing hashtags on the channels that use them – by these we mean Twitter, Facebook, Google+ and Instagram. We often see people sharing the same message on LinkedIn as they did on Twitter and forgetting to take the hashtags out – this just looks messy.

  1. Not Tracking Your Activity

Your social media activity is almost pointless if you’re not tracking your activity. How do you know if your updates are reaching the right people? Are your efforts bringing return on your investment? Without consistently monitoring these things you’re unable to see the effectiveness of your activity or campaigns. Even if you’re just tracking your activity at the end of every month and comparing your results with the month before, this is still enough to give you an insight into how things are going, which content works and what you can be focusing on going forward.

If you can think of any other mistakes you have come across or made in the past, be sure to tweet us and let us know via @carvillcreative. In the meantime, we hope we’ve given you enough warning – don’t make the same mistake twice.

5 Twitter Advertising Mistakes To Avoid

twitter advertising 123Advertisements have always played a big role in the world of marketing. Whether bill board advertising, press advertising, direct mail – or now social advertising.

The thing with advertising is that it’s usually pretty pricey – and so you want to ensure you get it right. Nothing worse than your latest ad going out with zero call to actions or a dreaded incorrect telephone number or glaring typo.

Of course, we’re only human and many of us often make mistakes – whether it be a small spelling mistake or perhaps tweeting the wrong thing at the wrong time –mistakes are very important to avoid, particularly on social – where one little error can be shared to a mass audience in a matter of seconds.

To avoid any future mistakes when creating social ads on Twitter, check out the following 5 Twitter ad mistakes that companies should avoid:

  1. Don’t Forget To Use Hashtags

Hashtags are a great way to get the attention of your target audience and highlight exactly what it is you’re tweeting about. They are a great way for businesses to insert themselves into conversations and trending topics.

Using a new ad or product image can stand out, however if you use strategically chosen hashtags in your promoted tweet, you can help your business find their target audience, reach non followers in large numbers and help grow your influence.

  1. Don’t Take Away User Anonymity

People don’t like it when companies or brands use too much targeting. If the user clicked on an ad and then see that ad everywhere, then they are likely to get annoyed. Seeing a thousand ads similar to the one then clicked on could be a turnoff for the user. So keeping some kind of anonymity is essential.

  1. Use Images To Your Advantage

Images on Twitter ensure that tweets take up more space on the feed and therefore, help to drive engagement. It’s important to include images when you’re sending out a promoted tweet. Tweets that include an image receive 200% more engagement than tweets without images.

Although an image may not be appropriate for every tweet, companies should try to include them wherever possible to help draw attention to their message.

  1. Don’t Take Advantage Of A Users Connections

Every user will have both personal and professional connections – and more often than not, many social media platforms take advantage of that and tend to make recommendations to a user based on what their friends like or based on their professional connections. Some users may find this too meddling – so try not to go overboard when using this tactic.

  1. Try To Use A Consistent Voice

When creating ads, it’s important to consider the objective of the ad. Whilst unique and chatty messages can make a Twitter account seem more ‘human’- depending on the message you are trying to convey, sometimes being chatty or cheeky may not be appropriate and could push your platform off-message and create a backlash. Another point to consider – don’t let your account sound like a robot stuck on repeat – repeatedly sending out the same messages can create problems from consumers too. The key is to find a happy middle ground where your message is clear and your voice is consistent, caring and human at the same time.

We hope you found our tips useful – and, why not share your Twitter Advertising tips with us too.

Twitter Advertising – Levi’s weather Glitch – and The Importance of Relevant Content

When it comes to Twitter advertising you need to make sure you find the balance that satisfies the advertiser without upsetting or being intrusive towards your target audience.

It may seem like an obvious thing not to do – but you’ll be surprised at how many big brands end up getting themselves into hot water over the silliest of things.

Here’s one recent example involving Levi’s (see below)

levi jeans mess up


Seems like a clever enough tweet to post, but their downfall was that on this particular day, it wasn’t sunny at all – in fact it was raining all day! And here are just a few of the responses they received (see thread snipped below):

replies to levi

If you look at the date of the original tweet – July 29th – then it probably was a beautiful day when they shared it. But when they ‘reused’ the same content – via a sponsored / promoted tweet – then it clearly hit on a day when the Great British Summer wasn’t at its best.

Let this be a lesson to us all.  When thinking of reusing any previous content – make sure that content is still relevant!

It’s so important to avoid silly mistakes on social media as people are listening all the time – so our advice to for you to use relevant, up to date content and be vigilant at all times.

If you want to know more about Twitter Advertising mistakes then be sure to check out our blog on ‘5 Twitter Advertising Mistakes To Avoid.’

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

10 Tactics to Increase Twitter Engagement

Twitter can be an incredibly useful platform to promote your business and do some great social marketing. It can also prove useless if you’re not ensuring you focus on good engagement tactics – therefore in this blog, we are going to give you 10 tactics to use on Twitter to help build your engagement.

1. Keep your tweets short. Tweets that have approximately 110 characters get 17% higher engagement. This is because users often like to retweet and add their own commentary, which is much more difficult to do if the tweet is longer. This can then mean the user has to edit the tweet, which is more time-consuming and they may decide they cannot be bothered. And if you think about it – 80% of people using Twitter do so via a mobile – and so editing tweets can be tricky.  It’s best therefore, to keep your tweets at 80-110 characters for optimum engagement.

2. Tweet during daytime hours. Make sure you are tweeting when your target audience are awake, during their daytime. Your tweets will have 30% higher interaction between 8am and 7pm, for the time zone where your audience is based. A great tool to use to find out exactly when your audience is most active is Tweriod.

3. Keep tweeting over the weekend. Never stop tweeting over the weekend – your followers will still be checking Twitter. Even if you aren’t at work, schedule the tweets in so  you are still active on Saturday and Sunday. Engagement can sometimes even be 17% higher on weekends than weekdays!

4. Share your images. Including pictures or videos in your tweets can lead to a 150% increase in Twitter engagement, which is a huge incentive. Find images relating to the wording of the tweet, or include a relevant   or Vine video. It may seem like more effort to do compared to just a regular tweet, but if you want the increased engagement, it’s completely worth it.

5. Ask for Retweets. Surprisingly, less than 1% of businesses have asked for retweets, but doing so means you are more likely to get them. Users are more likely to respond when you use the full word ‘retweet’ rather than the abbreviation ‘RT’, with the retweet rate for the full word being 23 times higher. More retweets mean more people can see your tweets, leading to higher engagement.

6. Use Hashtags. This is a vital Twitter tactic, and a very easy one to do as well. Despite only 24% of people using hashtags, using them can double your engagement rate. They can give your tweet much more visibility. However, don’t overuse them – keep to 2 or less per tweet! Otherwise the tweet becomes cluttered, and it has been proven that tweets using more than 2 hashtags have a 17% drop in engagement which would not be good. Keep informed on trending and use industry-related hashtags where you can to increase your engagement.  Be authentic with your hashtagging though, don’t just jump on a trending hashtag if there’s no clear relationship between the content you are sharing and the hashtag. People that do this – usually get bad press i.e.: when an intern at Habitat used # relating to the new Apple iPhone to showcase items in their sale.  Uh oh – #fail

7. Include Links. 92% of all Twitter interaction happens when users click on links. They are an easy thing to include and can easily boost your retweets as tweets that include links tend to get 86% more retweets. It is suggested that you include links in 60-80% of your tweets, as a quick and simple way to get regular retweets which, as previously said, can hugely help your engagement. Twitter now automatically reduces long URL links for you – and if you are sharing from another platform – be sure to shorten your links (via Bitly and other tools) to ensure you are not eating into your already limited tweet characters.

8. Avoid Lifestyle Tweets. Remember, you are a business, not a celebrity. Don’t get carried away with talking about your day-to-day life as users are not usually interested. The fact you’ve just had a yummy cheese sandwich for lunch may be interesting to you – but most certainly isn’t for others.  Focus on marketing your brand. Try not to use words such as work, home, watching, tired and tomorrow – they aren’t relevant. Use words that will make a reader interested in your brand and want to engage.

9. Use Strong Calls to Action. Asking users to do something can hugely increase engagement. Words such as please, retweet, help, follow and how to are examples of the most retweeted words, giving a high sense of engagement. This is because they make the reader feel like they are the focus of the tweet, therefore persuading them to want to get involved.

10. Send 1 to 4 Tweets a Day. Many companies think that the more they tweet, the more they will be seen. Although this may be true, people are less likely to engage with the tweets as they see so many. Keeping the number of tweets down to a steady stream means you are likely to be producing tweets of a higher quality and therefore achieve higher engagement levels. Go ahead and respond to @s and DMs, but definitely don’t over-tweet.

We hope these Twitter tactics will help you to make your brand’s Twitter more successful, enabling more engagement and interest from readers.

Do you have any other tips that you can add to our list? Let us know at @CarvillCreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Is It Time You Gave Your Social Media Platforms a Spring Clean?

Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms.

Below we have highlighted our top 5 tips for a social media spring clean,

1.     Rethink your goals for social media

Businesses are constantly changing and adapting, perhaps your business plan has changed or you may have found a new target audience. If there have been any relevant changes within your business these should be reflected and updated amongst your social media.  Our advice is to evaluate your goals for social media, it may be that you need to change the levels of engagement with your audience, or that you need to refresh your follower activity.

Take the time to evaluate how well your pages are doing and if there’s anything you can improve on

2.     Look into the best ‘Dashboard’ option for your business

Tired of jumping to and from different platforms? It may be that you have two different Twitter pages; one for customer service and another for overall business activity. If you have multiple accounts you may find a social media dashboard really useful. At Carvill Creative we favour HootSuite.

HootSuite is fantastic for organising Twitter feeds; you can have all of your Twitter accounts on one easy platform. This dashboard also lets you create lists, so you can save certain hashtags which may be relevant to your business. Below you will see that we have saved the search term ‘#socialmedia’.  Searching for keywords or hashtags in HootSuite and saving them as conversation streams, enables you to pick up on any conversations which may be relevant to your business and get in touch with potential new followers or customers.

Carvill Blog Image










Among many fantastic features HootSuite also offers a scheduling option. This allows you to schedule tweets in advance so you are never stuck in back to back meetings worrying about your social media activity.

This is particularly helpful over the bank holiday weekend – HootSuite will send out your tweets whilst you’re laying back in the sun with a Pimms.  Fantastic.

Want to find out how to set up HootSuite?

Do be mindful that there are other social dashboards and scheduling tools you could use such as; Facebook pages manager, Tweetdeck, Sprout Social etc. They’re all pretty good – so it comes down to personal preference.

3.      Refresh and update your content

Without a lot of hard work and elbow grease, your house won’t become magically clean this April. Without good content, your social media platforms won’t do their job properly.  Content needs to be researched, organised and concise.  Unless you are a food blogger then your followers aren’t going to be interested in the cheese sandwich you just had for lunch. Tailor your content to reflect your business values and to what your followers would want to hear.

For more information on content, see our blog.

4.      Take a look at who your following and connecting with

It’s a myth that the more people you follow the more followers your business will gain and your sales will go up. Targeted following is the only way forward when it comes to promoting your business on Twitter. You are who you follow.

In turn, by following too many irrelevant accounts- not only will your social media feed be clogged up by irrelevant cheese sandwich stories, but you will be faced with useless information which your business can’t harness.

Be specific and targeted and connect with people strategically.

5.     Don’t forget to update your website

So, your social media feeds are now looking fantastic and polished, but it’s important to make sure that you update your website too. Remember, you want to refresh and update the whole online brand, not just one part. You could update any recent testimonials, upload photos or even update your services if these have changed.

To ensure that your site it constantly refreshed with relevant and purposeful content, we recommend a business blog. By blogging, you’re updating your website frequently with fresh information for your audience to see and inevitably building your thought leadership and increasing brand awareness on key search engines.

Carvill- big spring clean










We hope you like our ‘spring clean tips’ – what are your tips for a social media spring clean? Tweet us @CarvillCreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

How to Set Up and Host a Tweet Chat

Carvill CreativeThe chances are that you will have already come across an occasional ‘Tweet chat’ being held on the platform. Tweet chats are scheduled gatherings of people on Twitter who discuss a particular conversation and use a particular #hashtag to keep track of that conversation. The chats are usually recurring and on specific topics to regularly connect people with similar interests.

It is a great way to interact with your fans and followers to better understand and grow your community quickly, as well as promoting your brand and creating engagement. They’re very powerful if executed in the right way – so let’s take a look at some of the tips and tricks to you get you started when it comes to running your own Tweet chat. What to do before, during and after:

What to do before:

  • Choose Topic and Hashtag

You need to be clear on what you want to discuss in your topic. Pick something that is going to relevant to the people you are targeting and something that you can easily carry the conversation on.

The hardest part is then choosing the hashtag – this is the most important part as it’s the hashtag that pulls the whole thing together. Once selected it will be very difficult to change – so be sure to choose wisely!

Tip: Make it unique – search Twitter beforehand to check that there’s no other associations with the word you have invented for your hashtags.

  • Arrange a Day and Time

Plan ahead – think about a date and time that will work best for you and your audience – it may be that Tuesday’s at 8pm is the best time – so ask the question and find the best time. Once you’ve decided on this, it’s useful to do a bit of research beforehand to be sure that there’s no other Tweet chat on a similar topic happening on the same day that you have scheduled your event for.

  • Announce and Promote Your Tweet Chat

Give plenty of notice for your users to participate – once you’ve decided on your set time and day to hold your chat, you should work on getting the word out. Start promoting a few weeks beforehand to get as many people interested as possible. Use all available media i.e. you own blog, all of your social media accounts and press releases etc. to announce your upcoming Tweet chat.

Tip: Make it easy for your followers to promote your Tweet chat by creating all sorts of promotional media (making it easy to embed and share).

What do to During:

  • Welcome Intro

Introduce yourself and what the chat is going to be about – it’s also helpful to try encourage people to introduce themselves (this makes everyone feel more comfortable chiming in).

  • Create and Ask Engaging Questions for Discussion

Create your questions ahead of time – these will help facilitate conversations during the Tweet chat. Just remember, pacing is key – make sure that the questions you ask flow! As well as this it’s also important to make sure that each question has some great engagement and interaction between Tweet chat attendees.

Retweet and summarise the most important points and responses as you go along, so that those ideas aren’t lost among other tweets. And don’t forget to tweet your own thoughts and ideas on that topic too!

Tip: When asking your questions, label them as Q1, Q2 etc. – this makes it easy for your chat participants to answer and encourage discussion.

  • Announce The End of Chat

Announce when you are running out of time and thank everyone for participating. It’s also useful to leave a few minutes before the end to round up and tweet the chat’s conclusions – discussing all the key topics and answers that you’ve found from the chat.

Tip: Don’t forget to announce the next chat day/time and topic so that those who participated are more likely to come back and discuss their opinions further at the next one.

What to do after:

  • Summarise and Let the Chat Live On

So the chat has come to an end and some really great things have been said and new connections have been made. One thing you need to make sure doesn’t happen is to not let the conversation disappear! Each Tweet chat will be a great resource for your business – therefore it makes sense to make the most of this content by repurposing it.

Tip: Use it as blog content – this allows you to both update your blog regularly whilst also being able to spread the word about your successful Tweet chats (just make sure you’re using the hashtag in the title).

  • Follow up

If everything went well, then you will have made a new connection or two. Follow-up in the coming days with a friendly tweet and continue the conversation that was started – by doing this you’ll begin to build new relationships. And don’t forget to inform them about the next upcoming Tweet chat!

After you finish your chat, participants may still use your hashtag to engage in conversations – so make sure you’re still monitoring these discussions. This is useful as it will help identify followers who may be a more useful lead and may even give you an idea for the next Tweet chat.

Some useful regular Tweet chats for you to tune into to get a feel for how they work in practice



Your Tweet chat will grow from week to week. It will take time for your Tweet chat to become “popular”.  So just give it some time and keep tracking your progress!

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Twitter Ads – Once they start – how to switch them off.

You may or may not have heard but the next step for Twitter is to start rolling out adverts on the platform. This of course was inevitable, Twitter had to monetise the business somehow and adverts are the obvious route – we’re more surprised that it’s taken this long for ads to appear!

Twitter will begin experimenting with adverts to users in the United States – these ads will work very much like Google ads work. They will display promoted content from brands and businesses that a user will have shown interest in at some point in their web browsing history.

Therefore the ads will be tailored for you, and your interests – targeted but also thoughtful in a way!

(Tweet us @carvillcreative and let us know if you find browser related ads useful or an invasion of privacy?)

How does Twitter know what you’ve shown an interest in?

These tailored ads, just like Google ads, are based on browser related information that you agree to share when you hit the browser cookie acceptance button on any website you visit.

For example – if you visit the Marks and Spencer’s website, accept the cookie disclaimer, and then check out a pair of shoes – you’ll often find that Google remembers that you liked those shoes.  Google will then conveniently/annoyingly, (depending on your view point), periodically pop the shoes up in advert when you’re browsing the web.

Twitter ads will work in the same way – except they will appear alongside your Twitter profile.

But fear not – if you are one of those people who find these ads irritating rather than useful – Twitter has kindly allowed you to switch them off in one very easy step.

‘Simply uncheck the box next to ‘Promoted Content’ in your account settings and Twitter will not match your account information shared by their ad partners for Tailoring Ads’

Twitter also want users to know that they do not support DNT (Do Not Track) – which means that Twitter will not receive browser related information from ad partners for tailoring ads.

Come and join the conversation

Have you ever made a purchase or an enquiry based on an ad that has reminded you about something you looked at recently on the web?

You can join the conversation and let us know your thoughts on our Facebook page or you can tweet us @carvillcreative

Happy Tweeting….

Vikki Mills is Social Media and Marketing Executive at  Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.

Michelle Carvill’s Chapter Insights – Twitter

Introducing the Twitter Chapter of ‘The Business of Being Social.’

Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’

We’ll be sharing some taster videos with you over the next few days, sharing ‘Michelle Carvill’s Social Media insights’ – discussing chapters within the book.

Introducing the second Social Media Insight – Twitter

See the video to find out more…

We hope that THIS social media insights video has given you a taster of what to expect from the book!

If you haven’t got your copy already… You can order yours here!

For further updates visit www.thebusinessofbeingsocial.co.uk

Also, you can stay tuned by following the book on Twitter!

The Simple Science of Engagement for Twitter

Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, ‘Posting Times’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’

Read on to measure and compare how your business is engaging with its followers…

Engagement facts:

  • The number one main rule on Twitter – Don’t talk about yourself all the time; instead be useful to others.  Informative tweets are 30 times more effective at snagging new followers!
  • 92% of engagement with tweets is clicking on the links within the tweet.  So, where relevant include a link in your tweet, but be careful not to be ‘pushing out’ promotional links all the time.
  • Media tweets (such as video or images) receive on average 3 to 4 times more engagement.
  • Stay active when followers are making complaints about your business/brand. On Twitter, 25% of people expect a response within the hour from a business/brand and 10% expect a response within the first 20minutes! Always check the @ on your Twitter profile so you can follow conversations and see what people are commenting on. It’s also good practice to have Apps loaded onto your smartphones so that you can check mentions on the go.
  • Tweets between 120 and 130 characters get the highest click through rates – so try keep your tweets as short and to the point as possible!

Posting Times:

  • Twitter engagement rates for businesses/brands are 17% higher on Saturday and Sunday, yet only 19% of them actually tweet on weekends! So seize your opportunity here, get tweeting on the weekend when the platform is quieter and more people will be listening. Use social media dashboards, to schedule your activity to run over the weekend, no problem!
  •  The highest Twitter reaction rates are between 8am and 7pm – this is prime time, so be sure to schedule tweets between these times.
  • Make sure you’re tweeting later on in the day too; tweets in the afternoon tend to get seen more than those in the morning.
  • For those who post a concentrated number of tweets in a short time span, follower growth is 50% more than expected – however, while this may be true, try not to bombard your followers with tweets, this may come across as spammy. Plus remember, 80% of those on Twitter use it via mobile – if you post tweets one after the other, then you can fill up their feed – which can be pretty annoying.


  • Hashtags can increase engagement by almost 100%. Keep in mind that people usually follow hashtags for keywords, events and trending topics, so make sure your hashtags are kept simple so that others can understand.
  • Tweets with hashtags receive 2x more engagement than those without.
  • Having one or two hashtags in a tweet has 21% higher engagement than those with 3 or more hashtags. (If all you are doing is sharing a string of hashtags – how is that a conversation?).
  • Tweets that use more than two hashtags actually show a 17% drop in engagement. So, make sure you’re savvy with your use of hashtags!

@Mentions and Retweets:

  • Using more @mentions (targeting a post to a specific @handle) increases your follower growth – organisations that tweet more @mention grow followers by 17% more than a tweet without @mention.
  • Be sure to choose the right words and phrases to get attention; action words have higher engagement rates than nouns. Tweets containing ‘@’, ‘RT’ and ‘please,’ also contain higher engagement rates.
  • 78% of a brands/businesses brands engagement tweets are retweets.
  • Asking followers to retweet, receive 12x higher retweet rates than those that do not, yet less than 1% of brands actually implement this strategy! (Perhaps we all don’t want to come across as desperate!)
  • When followers are specifically asked to retweet by spelling the word out, the retweet rate is 23xs higher than average – so try and fit it in your Tweet if you can!


Again, make sure you’re up to date with these important facts and don’t be afraid to experiment… Happy Tweeting folks!


Kat West is a Social Media Community Manager at Carvill Creative – the Online Visibility Experts. Kat spends her days, tweeting, sharing, listening, researching and blogging. (As well as a little sleeping and eating and having fun too)!