Tag Archives: twitter marketing

5 Twitter Advertising Mistakes To Avoid

twitter advertising 123Advertisements have always played a big role in the world of marketing. Whether bill board advertising, press advertising, direct mail – or now social advertising.

The thing with advertising is that it’s usually pretty pricey – and so you want to ensure you get it right. Nothing worse than your latest ad going out with zero call to actions or a dreaded incorrect telephone number or glaring typo.

Of course, we’re only human and many of us often make mistakes – whether it be a small spelling mistake or perhaps tweeting the wrong thing at the wrong time –mistakes are very important to avoid, particularly on social – where one little error can be shared to a mass audience in a matter of seconds.

To avoid any future mistakes when creating social ads on Twitter, check out the following 5 Twitter ad mistakes that companies should avoid:

  1. Don’t Forget To Use Hashtags

Hashtags are a great way to get the attention of your target audience and highlight exactly what it is you’re tweeting about. They are a great way for businesses to insert themselves into conversations and trending topics.

Using a new ad or product image can stand out, however if you use strategically chosen hashtags in your promoted tweet, you can help your business find their target audience, reach non followers in large numbers and help grow your influence.

  1. Don’t Take Away User Anonymity

People don’t like it when companies or brands use too much targeting. If the user clicked on an ad and then see that ad everywhere, then they are likely to get annoyed. Seeing a thousand ads similar to the one then clicked on could be a turnoff for the user. So keeping some kind of anonymity is essential.

  1. Use Images To Your Advantage

Images on Twitter ensure that tweets take up more space on the feed and therefore, help to drive engagement. It’s important to include images when you’re sending out a promoted tweet. Tweets that include an image receive 200% more engagement than tweets without images.

Although an image may not be appropriate for every tweet, companies should try to include them wherever possible to help draw attention to their message.

  1. Don’t Take Advantage Of A Users Connections

Every user will have both personal and professional connections – and more often than not, many social media platforms take advantage of that and tend to make recommendations to a user based on what their friends like or based on their professional connections. Some users may find this too meddling – so try not to go overboard when using this tactic.

  1. Try To Use A Consistent Voice

When creating ads, it’s important to consider the objective of the ad. Whilst unique and chatty messages can make a Twitter account seem more ‘human’- depending on the message you are trying to convey, sometimes being chatty or cheeky may not be appropriate and could push your platform off-message and create a backlash. Another point to consider – don’t let your account sound like a robot stuck on repeat – repeatedly sending out the same messages can create problems from consumers too. The key is to find a happy middle ground where your message is clear and your voice is consistent, caring and human at the same time.

We hope you found our tips useful – and, why not share your Twitter Advertising tips with us too.

How to Set Up and Host a Tweet Chat

Carvill CreativeThe chances are that you will have already come across an occasional ‘Tweet chat’ being held on the platform. Tweet chats are scheduled gatherings of people on Twitter who discuss a particular conversation and use a particular #hashtag to keep track of that conversation. The chats are usually recurring and on specific topics to regularly connect people with similar interests.

It is a great way to interact with your fans and followers to better understand and grow your community quickly, as well as promoting your brand and creating engagement. They’re very powerful if executed in the right way – so let’s take a look at some of the tips and tricks to you get you started when it comes to running your own Tweet chat. What to do before, during and after:

What to do before:

  • Choose Topic and Hashtag

You need to be clear on what you want to discuss in your topic. Pick something that is going to relevant to the people you are targeting and something that you can easily carry the conversation on.

The hardest part is then choosing the hashtag – this is the most important part as it’s the hashtag that pulls the whole thing together. Once selected it will be very difficult to change – so be sure to choose wisely!

Tip: Make it unique – search Twitter beforehand to check that there’s no other associations with the word you have invented for your hashtags.

  • Arrange a Day and Time

Plan ahead – think about a date and time that will work best for you and your audience – it may be that Tuesday’s at 8pm is the best time – so ask the question and find the best time. Once you’ve decided on this, it’s useful to do a bit of research beforehand to be sure that there’s no other Tweet chat on a similar topic happening on the same day that you have scheduled your event for.

  • Announce and Promote Your Tweet Chat

Give plenty of notice for your users to participate – once you’ve decided on your set time and day to hold your chat, you should work on getting the word out. Start promoting a few weeks beforehand to get as many people interested as possible. Use all available media i.e. you own blog, all of your social media accounts and press releases etc. to announce your upcoming Tweet chat.

Tip: Make it easy for your followers to promote your Tweet chat by creating all sorts of promotional media (making it easy to embed and share).

What do to During:

  • Welcome Intro

Introduce yourself and what the chat is going to be about – it’s also helpful to try encourage people to introduce themselves (this makes everyone feel more comfortable chiming in).

  • Create and Ask Engaging Questions for Discussion

Create your questions ahead of time – these will help facilitate conversations during the Tweet chat. Just remember, pacing is key – make sure that the questions you ask flow! As well as this it’s also important to make sure that each question has some great engagement and interaction between Tweet chat attendees.

Retweet and summarise the most important points and responses as you go along, so that those ideas aren’t lost among other tweets. And don’t forget to tweet your own thoughts and ideas on that topic too!

Tip: When asking your questions, label them as Q1, Q2 etc. – this makes it easy for your chat participants to answer and encourage discussion.

  • Announce The End of Chat

Announce when you are running out of time and thank everyone for participating. It’s also useful to leave a few minutes before the end to round up and tweet the chat’s conclusions – discussing all the key topics and answers that you’ve found from the chat.

Tip: Don’t forget to announce the next chat day/time and topic so that those who participated are more likely to come back and discuss their opinions further at the next one.

What to do after:

  • Summarise and Let the Chat Live On

So the chat has come to an end and some really great things have been said and new connections have been made. One thing you need to make sure doesn’t happen is to not let the conversation disappear! Each Tweet chat will be a great resource for your business – therefore it makes sense to make the most of this content by repurposing it.

Tip: Use it as blog content – this allows you to both update your blog regularly whilst also being able to spread the word about your successful Tweet chats (just make sure you’re using the hashtag in the title).

  • Follow up

If everything went well, then you will have made a new connection or two. Follow-up in the coming days with a friendly tweet and continue the conversation that was started – by doing this you’ll begin to build new relationships. And don’t forget to inform them about the next upcoming Tweet chat!

After you finish your chat, participants may still use your hashtag to engage in conversations – so make sure you’re still monitoring these discussions. This is useful as it will help identify followers who may be a more useful lead and may even give you an idea for the next Tweet chat.

Some useful regular Tweet chats for you to tune into to get a feel for how they work in practice

#agrichat

#blogchat

Your Tweet chat will grow from week to week. It will take time for your Tweet chat to become “popular”.  So just give it some time and keep tracking your progress!

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Artist uses Twitter in Treasure Hunt for free Artwork

An abstract artist that goes by the Twitter handle @streetartdrop – has got fans on Twitter closely watching his tweets for clues as to where they can get their hands on his free artwork.   street art drop twitter article

The artist has been going around Buckinghamshire, Berkshire and London leaving large canvas paintings literally, on the streets for anyone to find and claim for themselves.

He’s using the power of Twitter to share clues with his followers as to the whereabouts of each of his paintings. And in doing so – his followers have doubled in just a couple of days.

We started following him on Saturday – having found out about his activity chatting over the fence with a neighbour. But this chatter is spreading much wider – and that’s definitely @streetartdrop ‘s intention.

But who is this masked man? And what is his purpose?

The artist goes by the name of Letts, Paul Letts and is 37 from Buckinghamshire. The father of two is an electrician and has already dropped more than 60 pieces of abstract art which he created at his studio in Flackwell Health.

He says “I came up with idea to leave 200 canvases in accessible places around the country with the aim of them all going on a journey of their own. I have spent one year producing this work and I just want to share it with people.”

His mission now is to take his art drops nationwide. paull letts, streetart drop, twitter treasure hunt, street artists, street art

After tweeting the name of the location he intends to visit, he leaves his artwork usually by street signs, for others to find. Anyone who spots the colourful canvases can literally pick them up and take them home for free. It’s becoming a race to the treasure.

We personally love how innovative this guy is – using Twitter as a vehicle to share clues to a wide audience – and in turn get everyone talking about him and tuning in.

As we always say – content matters on social – after all the ‘media’element of ‘social media’ is the core element that people are interested in.  And @streetartdrop gets that.  He’s created a ‘game’ – a fun art treasure hunt – using Twitter as the vehicle to share clues into an ever growing  tribe of followers. Hat’s off to him!

So, if you are looking for some free and interesting art which has a story to tell – then follow @streetardrop on Twitter and be sure to follow the clues for the next painting which may be coming to a street near you sometime soon!

You can also check out his website too – we love it… www.streetartdrop.com .

Kat West is Social Media Exec at Carvill Creative, Online Visibility Experts.

The Simple Science of Engagement for Twitter

Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, ‘Posting Times’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’

Read on to measure and compare how your business is engaging with its followers…

Engagement facts:

  • The number one main rule on Twitter – Don’t talk about yourself all the time; instead be useful to others.  Informative tweets are 30 times more effective at snagging new followers!
  • 92% of engagement with tweets is clicking on the links within the tweet.  So, where relevant include a link in your tweet, but be careful not to be ‘pushing out’ promotional links all the time.
  • Media tweets (such as video or images) receive on average 3 to 4 times more engagement.
  • Stay active when followers are making complaints about your business/brand. On Twitter, 25% of people expect a response within the hour from a business/brand and 10% expect a response within the first 20minutes! Always check the @ on your Twitter profile so you can follow conversations and see what people are commenting on. It’s also good practice to have Apps loaded onto your smartphones so that you can check mentions on the go.
  • Tweets between 120 and 130 characters get the highest click through rates – so try keep your tweets as short and to the point as possible!

Posting Times:

  • Twitter engagement rates for businesses/brands are 17% higher on Saturday and Sunday, yet only 19% of them actually tweet on weekends! So seize your opportunity here, get tweeting on the weekend when the platform is quieter and more people will be listening. Use social media dashboards, to schedule your activity to run over the weekend, no problem!
  •  The highest Twitter reaction rates are between 8am and 7pm – this is prime time, so be sure to schedule tweets between these times.
  • Make sure you’re tweeting later on in the day too; tweets in the afternoon tend to get seen more than those in the morning.
  • For those who post a concentrated number of tweets in a short time span, follower growth is 50% more than expected – however, while this may be true, try not to bombard your followers with tweets, this may come across as spammy. Plus remember, 80% of those on Twitter use it via mobile – if you post tweets one after the other, then you can fill up their feed – which can be pretty annoying.

Hashtags#:

  • Hashtags can increase engagement by almost 100%. Keep in mind that people usually follow hashtags for keywords, events and trending topics, so make sure your hashtags are kept simple so that others can understand.
  • Tweets with hashtags receive 2x more engagement than those without.
  • Having one or two hashtags in a tweet has 21% higher engagement than those with 3 or more hashtags. (If all you are doing is sharing a string of hashtags – how is that a conversation?).
  • Tweets that use more than two hashtags actually show a 17% drop in engagement. So, make sure you’re savvy with your use of hashtags!

@Mentions and Retweets:

  • Using more @mentions (targeting a post to a specific @handle) increases your follower growth – organisations that tweet more @mention grow followers by 17% more than a tweet without @mention.
  • Be sure to choose the right words and phrases to get attention; action words have higher engagement rates than nouns. Tweets containing ‘@’, ‘RT’ and ‘please,’ also contain higher engagement rates.
  • 78% of a brands/businesses brands engagement tweets are retweets.
  • Asking followers to retweet, receive 12x higher retweet rates than those that do not, yet less than 1% of brands actually implement this strategy! (Perhaps we all don’t want to come across as desperate!)
  • When followers are specifically asked to retweet by spelling the word out, the retweet rate is 23xs higher than average – so try and fit it in your Tweet if you can!

 

Again, make sure you’re up to date with these important facts and don’t be afraid to experiment… Happy Tweeting folks!

Kat

Kat West is a Social Media Community Manager at Carvill Creative – the Online Visibility Experts. Kat spends her days, tweeting, sharing, listening, researching and blogging. (As well as a little sleeping and eating and having fun too)!