Tag Archives: social networks

If Social Media is Fire and Content is Fuel – How effective is your Fuel?

If you are on social networks – then beyond my question to you of ‘why’ are you on those channels.  Is another important question ‘What are you going to share with your audiences?’

Content matters. Words matter.

What have you got that makes you so different to the millions of pieces of content readily available online?

My advice is that you create content that matters to the audience you are trying to earn the attention of.

Whether that audience is your customers, prospects, influencers – think about what they need, what there pain points are – what is it that you have that you can be sharing that will ‘earn’ their attention.

Content is everywhere – make sure yours stands up and stands out.

Think, plan, listen before you start talking about stuff people just aren’t interesting in – such as the latest cheese sandwich you had for lunch.

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If you need any help with creating content or anything else then do get in touch with us.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Social media – add it to your mix! 5 things to do right now…

It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around.   If we think of traditional marketing as ‘push’ marketing – mediums we use to push our messages onto others ‘interupting’ them, then the new marketing relates to ‘pull’ marketing – marketing activities we do which ‘attract’, as a magnet would, interested parties, at their own accord, to view our wares.

Pull activities include; blogging, social media networks (think Twitter, Facebook, Linked-In, Bizzbug, Ning, Xing, My Space) actively participating in forums; (http://www.UKbusinessforum.co.uk, socialmediatoday, ukbusinesslabs, womensmarketingforum), making your information more widely available via resources such as Digg, Blogburst and others – effectively, sharing your knowledge, know-how, experiences, advice, contacts, news, views and opinions to build interest in who you are, what your business is about, what you do – with the hope that users grow to follow what you say and  are encouraged to buy and refer – effectively, building ‘positive share of mind’ – in an online and hopefully viral way!

Social Media activity is not a direct sell – it’s a bit of a slow burner – and in just the same way as we practice traditional marketing, it’s not something that you do in isolation.  For maximum impact, it’s wise to work the social media mediums in an integrated way.

Here’s our my 5 tips for getting started and integrating just some of  what’s available:  (Believe me, if you stretch yourself too far, it becomes a full time job just trying to keep on top of it all).

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