What is a social media expert? Not sure – well there’s an awful lot of them around at the moment. This blog post looks at the rise of the social media expert and what the role involves.

As an avid Twitter user I recently came across a white paper written by Michael Stelzner – it’s the first official ‘marketing industry report’ on social media that I have come across – no doubt many, many more will follow.
The report, titled; How Marketers are using Social Media to Grow their Businesses is most certainly [...]

As a marketer with a mantra of ‘be targeted’ – then I always raise an eyebrow when I receive messages from Twitter followers advising me how to get 1000 new followers in 48 hours! And, I certainly don’t follow back those on Twitter who clearly only have the goal of creating a huge number of [...]

It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around.   If we think of traditional marketing as ‘push’ marketing – mediums we use [...]

A bit of a rant about what TV is coming to and thanks to social media for keeping us often intelligently entertained!

As a relatively new blogger, I wanted to share my experience and top tips so far. There are only 20 that I’ve listed, but it’s a start – and in my view, a great starting point for anyone wanting to get going with ‘what and how to blog’.