It was always inevitable that advertising on Instagram was going to happen at some point – after all, they need to start earning some money from somewhere.
Earlier this year, they announced that they were going to start advertising in America and later this year, ads would arrive in Canada and Australia. Lucky for us they have also announced that they are coming to the U.K.
It’s normally the big boy brands that have an account on Instagram rather than the smaller businesses – however, Instagram ads will provide a new window of opportunity for smaller businesses to get their name out and get people interested in their brand.
Instagram want their ads to be creative and engaging, therefore have just started with a handful of brands that are already doing great things on the social platform.
What Will They Look Like?
You’ll’ be able to tell what a photo or video advertisement looks like as you’ll see the ‘Sponsored’ label in the top right hand corner of the post, where the time stamp would normally be.
If an ad comes up that doesn’t interest you, you can tap the ‘…’ below it, to hide that ad. Instagram will then ask you to provide feedback about why you didn’t like it – this helps them to only show you the ads that they think you will find interesting.
If you haven’t already seen an Instagram ad, then look out for that sponsored post that will be breaking the news…
Underneath the post, Instagram announce: “Over the coming weeks we will slowly begin rolling out advertising in the U.K. We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging.”
After people started seeing this taster ad, Instagram said that genuine adverts will be arriving after. Some of the bigger brands that already have access to the advertising on the platform are Starbucks, Cadbury, Channel 4, Rimmel and Waitrose. The hope is that these sponsored ads will be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed.
Despite the test ad receiving more than 18,000 likes, many users have expressed their frustration online about the arrival of ads. To have your say on the subject, let us know how you feel about Instagram ads by tweeting us at @carvillcreative