When it comes to blogging, there is a lot to consider. Writing the post and clicking ‘share’ is only half of it – and it can sometimes be easy to forget the checklist of things to help you optimise the post for reach and purpose.
Therefore we thought we’d round up some the most important things you need to check before you publish your blogs. By spending just a few minutes to look at these things beforehand, you can add more value to your content. These tips are especially useful for those of you who are just starting out with blogging…
- Have You Optimised Your Blog Post With Links?
Having links throughout your blog post not only makes it easier for it to be found in Google search. It’s also a great way to get people looking at other areas of your website and other blog posts you have previously shared – all you have to do is highlight the relevant keywords throughout the blog and add the hyperlinks to them. By doing so, it will help readers to better understand your blog post and help you to verify the points you are making. You will also be driving traffic back to other useful content, it could be your older posts giving them new life – or signposting the reader to explore your services, products or other relevant content. Remember – just because you’ve published a post, doesn’t mean you should forget about it – each post is a valuable asset in which you can give new life to.
Tip 1: Consider including other bloggers in your blog and link back to them – this will draw them into the conversation allowing you to listen and trade ideas with others.
Tip 2: Be sure to keep your links and sign posts going throughout the post. And don’t neglect the fact that many readers only read the first one or two paragraphs to get the gist of the blog to see if they want to continue reading on – so be sure to keep your links up top where they will see them.
- Have You Proof Read Your Blog?
There’s nothing worse than finding a really good looking blog post that’s full of spelling mistakes! Having a blog full of spelling and punctuation mistakes only makes your business seem as if you are lazy and careless. If you want to be the ‘go to person’ in your sector, then showcasing a poor standard of content is the worst way to go about it.
Tip: Once you’ve completed your blog, start reading it out loud. You can’t know if your sentence structure and word choice are clear and easy to understand until you read the post out loud.
- Have You Added A Photo or Image?
Not only is it important to add a photo or image to your blog post, but you need to make sure that it is an attention grabbing one. Having a highly engaging image will engage readers and make them want to read your blog post. There’s a lot of buzz about how many more views a social media update gets when there’s an image – and the same goes for your blog post. It needs to be designed as a piece of content compelling enough to share on social and any other channels – so it’ll need a captivating image too!
Tip: Don’t forget to also make the image pinnable. If people are pinning the photo on your blog post to Pinterest, then that will help to grow traffic even more.
- Do You Have A Strategy In Place To Promote The Blog?
Don’t just assume that Google will find your blog and everyone will be sharing it. You need to make it easy for people to find. Start thinking about whether or not you’ve properly tagged the content – this means to check whether or not you have included keywords that are used often and are relevant to your blog post – and ideally use them in the title of your blog – as well as peppering the content with relevant keywords throughout. Think about what someone might search in Google that relates to your post. It’s also best practice to add categories to your blog; this makes it easier for you to check whether or not you’ve added the relevant tags.
Tip: Make sure that the post is social media friendly too! To encourage readers to share your blog, it’s important to make it easy for them by including sharing links for all social media channels – giving them choice to share as they like.
- Can You Repurpose The Content?
You don’t just share a blog once do you? In order to make sure you get your blog seen by others, you should be sharing it multiple times throughout the week. Once a day would be fine as long as you put a different spin on it each time! One day you could use the title, one day you could pick out an important tip – just always remember to keep it light, and keep it interesting.
Tip: You could also think about sharing the content in a completely different way – through video perhaps? A short and sweet Vine video could even do the trick!
Don’t think that after doing these 5 things you have done your job. These are key important elements to consider, but blogging is a continuous learning process. Aim to keep learning how to make a successful blog – tune in to other master and smart bloggers, review that they do and follow, helpful / advisory blogs to help you on your blogging journey.