Tag Archives: social media help

How To Get Your Twitter Presence Up To Scratch

Whilst Twitter has been around for 10 years, many are just starting out on their Twitter travels. Whether you’re just setting out, or have been on the channel for a while – take a look at these top tips to help you improve your Twitter Profile:

CC Twitter Page

Complete Your Twitter Profile –

Nobody likes an unfinished profile as it can look fake and your friends or customers might not know it’s you.It is highly recommended that you set a profile picture whether it be a logo or a headshot or item that is suitable to your product or brand. Twitter is all about people and people tend to like seeing who they are talking to.

When it comes to writing your bio our advice is to KISS. Yes, Keep It Short and Simple! You only have 160 characters so you should say a few key things that describe you or your business in a nutshell.

What is it you do? What interests do you or your business engage in? Most importantly; think about what it is you want people to know about you. And possibly what you don’t want people to know. If you’re stuck, have a look at some other profiles that get a lot of traction to see how they’ve positioned things.  Always a good idea to do your research and borrow ideas.

 Brand It, Own It –                                                                 

Does the colour scheme and imagery on your profile go with what you are about? The ‘Settings’ tab on Twitter enable you to personalise your profile from background image and profile picture – right down to being able to select a specific colour to use for wording and links. Also, the new cover photo space above the profile picture allows a little extra ‘promotional’ space for telling your followers a bit more about you. Make the most of your profile page now, as first impressions really do count.

Join The Conversation –

In recent years Twitter has been a great ‘go-to’ tool for users to read up on the latest news and goings on around the world in real-time. In fact, latest stats unveil that 40% of Twitter users never ‘tweet’.  Just going to prove it’s a wonderful news feed and research resource for many.  To find out the hot topics in your local region as well as the world – you can view the ‘trends’ section – and view ‘hot trends by country or region.

And if you do decide to go with the majority on Twitter and ‘join the conversation’, ensure you include relevant hashtags and Twitter handles of people you want to say something to. By joining in and making sure people know you’re part of the conversation – this drives the opportunity for retweets, new followers, and maybe even some favouriting your tweet!

Personal Tweeting vs Marketing Tweets –

In this cluttered world of communication we live in, our advice is that you don’t join in the ‘spam’ culture. Don’t make your tweets spammy and by spammy we mean posting a single link or constantly referring your followers to your products or services or offer. No-one wants to be bombarded with the ‘hard sell’ all the time. Think about your own browsing and engagement habits. If it all gets too spammy, you tune out. And so the same goes for those audiences you bombard too.

Sharing links to third party articles you enjoyed reading or watching is a good way to share. Content curation can be just as relevant and purposeful for your audience as sharing your authentic content.  And of course, add your own views to anything you share where relevant, keeping it a bit more personal.

Think Before You Tweet –

Questions worth asking yourself before clicking the tweet button should be;  is this newsworthy? Would my followers want to know this? Are there any typos? Have I included a correct link for my followers to click? Is there an image I could add to this that is relevant to what I am saying?  As we reported in one of our recent blog articles; tweets that include images can lead to a whopping 150% increase in engagement.

Hopefully these tips have given you some ideas on how to improve your Twitter presence. Check out this page from the Twitter website for extra support with setting up and personalising your profile as well as taking a look at other blogs we’ve written around optimising Twitter below.

Happy tweeting!

Have You Noticed The Very Small Yet Useful Recent Facebook Update?

Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now.

Facebook now gives you the option to perform an action on one of your pages’ posts from another page or as you (from your personal profile).

Here’s an example: In order to ‘Like’ the post below on the Carvill Creative Facebook page from a personal profile –  you need to log in to Facebook as yourself and then search for the Carvill Creative page either in search or using the search bar. Once you’re on the page, you will then notice that each post now has a drop down arrow in the bottom right hand corner – this gives you the option to change who you want ‘Like’ and comment as.

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In order to like the page as yourself (from your personal profile), you need to switch the account – in order to do this you need to click on the dropdown arrow and it gives you the option of what profile or company page you want to use to perform an action on this post (see below).

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Throughout the years, Facebook has made a number of changes to the newsfeed. The status updates that now appear in your newsfeeds are influenced by personal connections and activity on Facebook – this is usually the top 10-12% of your Facebook friends or pages that you interact with. The number of likes and comments received by a post will also influence its position in the newsfeed.

Therefore, this new feature will be particularly useful for increasing the number of people seeing your posts on your company page. By clicking ‘Like’ on your own company posts and updates via your personal profile, you will be exposing that post to friends who have not yet liked your company page as well as improving the posts’ ranking in the newsfeed.

This feature is great if you are hosting a competition or wanting to get the word out about a new product or service.

How To Get Started With Pinterest Analytics

Are you using Pinterest for your business yet? If so then be sure to make the most of Pinterest Analytics.

Even though Pinterest analytics aren’t really new, they have been enhanced to help you find out how and who is interacting with your pages.

The new analytics dashboard can now be used to give business users more insights into their Pinterest accounts. The dashboard is meant to showcase how users are engaging with the content businesses and people pin to their various boards – therefore enabling you to investigate a number of different metrics about people who engage with your content.

What Are The New Features?

There are many exciting new features to explore in Pinterest analytics – so let’s take a closer look at some of these features:

  • An Overview Of Your Profile:

These analytics are designed to provide a quick view of overall reach – where you can view the number of impressions and views that your content received as well as how that number has trended over time.

Not only will the analytics give you impressions, tell you the number of repins and clicks you’ve had, but it also offers advice on how to increase those impressions. This tool is very handy as you can adapt their online marketing strategy to target the most relevant audience.

In order to see information about impressions, repins and clicks you need to select the ‘show more’ button.

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  • Insights Into Your Audience

The best thing about the analytics dashboard is that it shares demographics and common interest data with you.

Not only can you measure the number of users who engage with your pins and where those users are from (in terms of country, language and gender), but you can also see what their interests are based on their Pinterest activity. The analytics will also offer advice on how to increase impressions and repins so that you can adapt your activity to target your most relevant audiences.

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  • Performance Of Pins

Finally you can also see ‘Top Pin’ impressions, which give insightful information about how various pins have performed. Here you’ll be able to see which pins have generated the most clicks and repins (behaviour and engagement) and how users have interacted with those pins.

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Why Are These Features Important?

It’s important to get to grips with Pinterest Analytics because you need to get to know your audience in order to perform better on the platform.  Knowing your Pinterest audience will tell you which images are likely to perform better, what times are best to pin and what products are likely to appeal.

We hope you’re now up to speed on everything Pinterest Analytics has to offer – and just remember, having all this data is great to look at, but doing something with it is what counts!

Social Karma – Doing Someone a Small Favour Creates Advocacy and Makes Good Business Sense

We received a request via our website  for a quote to assist someone with uploading images to their LinkedIn Company Page.

A 5 minute phone call later, we quickly ascertained that it was probably a resizing and formatting issue.

We advised that we could fix things very quickly for them – and of course, we were asked, ‘How much will it charge – as I will have to get a PO approved before we can go ahead.’

The job was realistically a 10 min job to fix – and all in all we probably spent  a total of 30 minutes end to end.

We could have charged a fee for this task – however, as an agency, whilst we’re commercial, we’re also fair and reasonable.

Instead, we said, there’s no charge. It’s a small job, won’t take more than 10 minutes – and instead, tell people how nice we are.

We fixed the problem – and by the time we’d fixed the problem – they had made a post on our Facebook Page, their own Facebook Page, personal Twitter and business Twitter accounts – sharing the news that we were indeed; friendly, personable, knowledgable , refreshing and impressive – and come highly recommended.

It transpires that the person we spoke to is a consultant – and works with many organisations – and so she too will be spreading the news beyond that organisation and recommending us to her other clients.  In her words – I’ll return that favour over and over again.  Thank you so much.

Had I tried to pay for such promotional advocacy – then it would have cost much more than we would have charged for this small job.  And it would have given her a very different viewpoint on who we are as an agency.  Penny pinching charge by the minute – or who we are, fair and reasonable.

So, next time, you’re asked to do a small job – think about the advocacy factor – I guarantee doing a good turn for someone once, will pay much higher dividends in the end.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with creating content or anything else then do get in touch with us.

Michelle Carvill’s Chapter Insights – LinkedIn

Introducing the LinkedIn Chapter of ‘The Business of Being Social.’

Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’

We’ll be sharing some taster videos with you over the next few days, sharing ‘Michelle Carvill’s Social Media insights’ – discussing chapters within the book.

Introducing the third Social Media Insight – LinkedIn

See the video to find out more…

We hope that THIS social media insights video has given you a taster of what to expect from the book!

If you haven’t got your copy already… You can order yours here!

For further updates visit www.thebusinessofbeingsocial.co.uk

Also, you can stay tuned by following the book on Twitter!