Tag Archives: social media advertising

The Future’s Bright, The Future’s Ello?

“Simple, beautiful and ad-free”

Ello is an ad-free social media network with a simple and uncluttered interface.

It began as a response by a small group of artists and programmers against the increasing bombardment of advertising and personal details being sold for capital gain on the other main social media networks.

When compared to the other social media platforms, it is most similar in look and feel to that of Tumblr and Twitter. The features are also familiar; Comment, Follow, Unfollow and @Mentions.

One of the appeals of Ello is that it allows a more personal element to Social Media allowing users to choose any username they want, unlike Facebook where users have to give a real name. (Facebook enforced this rule in the Summer of 2014 causing uproar to the American Gay community and entertainment industries where many profiles are that of people with ‘stage names’).

 

Using Ello

The self-explanatory drag and drop format allows you to set up a profile picture and header image with the recommended size specifications noted in the space itself. The interface is intuitive; a fluid grid layout with a lot of white space – you can tell it was created by Artists and Web Developers!

Its simple to navigate and if at any time you want to read up more about how to use it you can scroll to the bottom right at click the heading; ‘WTF’.

From looking around at the user profiles, you get the sense that this social media network is a great space for people to display their personal creativity; The platform places a large focus on sharing images, video and written content created by its users – all media had to be owned or created by its owners.

To find friends and people to follow you use the search bar and when finding friends you might like you simply ‘drag’ the thumbnail to your ‘Friends’ or ‘Noise’ areas. Friends being of course people you share reciprocal content with and Noise being the space where you are able to see everyones activity at a glance.

 

How Are Businesses Using Ello? 

Though Ello holds an anti-commercial stance, it has no policy against business accounts.

There are a few examples of businesses who have embraced the new social media network; Penguin Books and a fair few small retail brands such as the company, Cheap Monday which is owned by H&M and even Ello’s Founder, Paul Budnitz has an account for his Bicycle business.

If you know who your target audience are; ie Early adopters, creatives, US market then it could be worth having brand presence on Ello but be aware that you may need to think differently about the type of content you post on here compared to say Facebook and Google+. People who have joined Ello have joined to not be bombarded by ads and sales pitches so go for the simple approach by taking a nice image of the product and captioning it then post.

 

The Future For Ello 

We have yet to see how this network develops worldwide but it has just hit over a million users worldwide and has also managed to raise a further $5.5 Million in funding (TechCrunch 2014).

In terms of Social Advertising, Ello has made a promise to always be ad-free and never sell the company on to someone who would use the platform to advertise, they also promise never to sell user data as they believe that they have ‘products and features that users would be willing to pay for’.

At the time of writing, The Company is now on Beta Version 2 with private messaging now enabled for users and the network rolled out a Mobile app version available for iOs and Android.

 

Are you using Ello? We would love to hear how you’re finding using the platform and what your think of it – Tweet us @CarvillCreative or drop us a comment below.

Instagram Ads Will Be Arriving Soon To The U.K

It was always inevitable that advertising on Instagram was going to happen at some point – after all, they need to start earning some money from somewhere.

Earlier this year, they announced that they were going to start advertising in America and later this year, ads would arrive in Canada and Australia. Lucky for us they have also announced that they are coming to the U.K.

It’s normally the big boy brands that have an account on Instagram rather than the smaller businesses – however, Instagram ads will provide a new window of opportunity for smaller businesses to get their name out and get people interested in their brand.

Instagram want their ads to be creative and engaging, therefore have just started with a handful of brands that are already doing great things on the social platform.

What Will They Look Like?

You’ll’ be able to tell what a photo or video advertisement looks like as you’ll see the ‘Sponsored’ label  in the top right hand corner of the post, where the time stamp would normally be.

If an ad comes up that doesn’t interest you, you can tap the ‘…’ below it, to hide that ad. Instagram will then ask you to provide feedback about why you didn’t like it – this helps them to only show you the ads that they think you will find interesting.

If you haven’t already seen an Instagram ad, then look out for that sponsored post that will be breaking the news…

instagram ads 123

 

 

 

 

 

Underneath the post, Instagram announce: “Over the coming weeks we will slowly begin rolling out advertising in the U.K. We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging.”

After people started seeing this taster ad, Instagram said that genuine adverts will be arriving after. Some of the bigger brands that already have access to the advertising on the platform are Starbucks, Cadbury, Channel 4, Rimmel and Waitrose. The hope is that these sponsored ads will be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed.

Despite the test ad receiving more than 18,000 likes, many users have expressed their frustration online about the arrival of ads. To have your say on the subject, let us know how you feel about Instagram ads by tweeting us at @carvillcreative

A Step by Step Guide to Getting Started with Facebook Advertising to Grow Your Community

Facebook adverts are great for growing likes on your business page, promoting your brand to Facebook users and driving more leads to sales teams. If you haven’t experimented with ads before, don’t be put off by thinking they’re complicated. This step by step guide should help to break down the advertising process and demonstrate how useful Facebook Ads can be in helping you to grow a targeted community.

Getting started

In order to create your Facebook ad you must be logged into and using your personal Facebook profile.

You must be an admin of the Facebook  Page you wish to create the ad for.

Login as you usually would via the top right hand side of your news feed you will see a white box with the option to ‘Create an Ad’

 

 

 

 

 

 

 

Click on ‘Create Advert’ and you will be taken to the Advert creator section in Facebook.

Now you can get going on creating your advert.

STEP 1

Choose the Facebook Business Page or Place that you wish to advertise using the drop down menu.

For instance – If your objective is to grow ‘likes’ to the Facebook Page in question, then the advert’s destination should be your Facebook business timeline. If you’re an admin of the Page, it will appear in the drop down menu.



 

STEP 2

For the purpose of this blog we are discussing how to use Facebook advertising specifically for growing your community on Facebook – therefore hit ‘Get more page likes ’

 

 

 

 

 

 

 

 

STEP 3

This is where you choose the image for your advert. Facebook rules state that you may not have more than 20% text in your ad picture so be wary of that.(We have tested this and they don’t let ads with too much text get through their verification process).  Quite often your business logo will suffice but it’s advisable to think creatively. Pick an image that will catch your audience’s attention – the advert images are small when they appear in the right hand column, so they need to be eye catching or include a strong call to action in order to get noticed.

Images need to be 600 pixels x 225 pixels, in order to fit and appear clearly on a users news feed and in the right hand columns of their Facebook accounts.

We would advise that you allow for the advert to appear in both the News Feed and the right hand column. News Feed ads are getting a lot of activity at the moment and there is no harm allowing the ad to appear on both (it’s a default setting so no need to amend anything).

You can simply click on upload pictures and upload them directly from your computer or if you’ve created an ad on Facebook before, you’ll have the option to pick an image from the Facebook library.

 

(Tip – Facebook says all images will be resized by them if they are incorrect – when they do this the image doesn’t always keep its clarity, so it’s much better to upload the images yourself to the right size.)

STEP 4 – Advert Content

Your advert headline and text is as important as the image you choose to accompany them. What you say in this small space will determine whether people are interested enough to click on your advert.

Make sure your headline is snappy and eye catching.

Keep your text concise but informative.

 

STEP 5 – Choosing Your Targeted Audience

The more your ad is displayed to the right users ie: the people who are likely to be interested in your product or service, the better your ad will perform. You get to choose the demographics of the specific audience that you want to get your ad in front of.  You can target via the following criteria:

Location

  • You can narrow down your location to country, country region and town/city. You can’t proceed with your ad until at least one country has been selected. If a town/city is chosen as well, then you can include other cities that appear from 10 to 50 miles around it. However, if you choose more than one country then you will be unable to narrow it down to towns/cities as well.

Age/Gender

  • Think carefully and realistically about the age group you wish to target and whether your ad needs to be targeted to males and females. You can create much more of a niche audience and avoid wasting budget if you know the age group of the audience you wish to target.

Precise Interests

  • This is where you will see your audience dwindle in size – depending on the categories and precise interests you enter.

Remember, the beauty of Facebook ads is that you can pin point your exact audience – making sure the right people see your ad. The targeting is very precise and should be utilised as effectively as possible.  Aim to get your audience down to a low number (at least below a million) by entering precise interests and categories that you believe they would associate themselves with on Facebook. Simply type in the keywords that are most relevant, and Facebook will automatically show you options.

Facebook will help you target people based on their interests by looking at things such as pages they have liked, their interest and activities.

A topic marked with a hashtag includes related interests. For example #social media includes people who are interested in ‘digital marketing’ ‘inbound marketing’ and other related things related to social media.

The more interests you add, the more Facebook will suggest other related interests.

 Broad Categories

  • Use this targeting option to reach groups of people who share similar interests and traits such as activities related to ‘marketing.’ This information is pulled from what people have included in their personal timelines and will help you to reach your ideal audience.

For example- if you were a baby clothing company looking to build your community on Facebook, you may find the category that allows you to target ‘expecting  parents’ very useful.

 STEP 6 – Targeting Connections.

So far we have targeted our ad by interests, age and location. Facebook also allows you to target your ad to people based on who you are connected to on Facebook. For example, you can target people who are connected to your Facebook Business Page or specific apps, and you can even target their friends. As you can see below, all you have to do is enter your organisation’s name and it should appear in the box.

 

STEP 7 – Advanced Targeting Options

Advanced targeting is great for narrowing your audience down even further – be sure to click on the ‘See Advanced Targeting’ option in order to target people by relationship status, languages, education and workplace.

STEP 8 – Advertising Budget

Facebook will automatically charge you on CPM pricing (cost per 1000 times your ad is displayed) rather than CPC (cost per click – you only pay when someone clicks your ad).  If you prefer CPM, then you needn’t do anything except choose your daily budget. But if you prefer CPC then be sure to select ‘Optimise for clicks’ in your optimisation and then ‘manually bid for clicks’ – as we have below:

Now you are ready to review your advert. Have one last look over your selected options – review your targeting, budget, text and image. If you’re happy then click ‘Place Order’.

Facebook take a few hours to review the advert and once it’s approved, it automatically goes live.

Remember to treat your Facebook advertising campaign just like any other advertising campaign – keep an eye on the results and take a look at the budget daily.

If you Facebook ad isn’t performing well then make adjustments to the targeting, advert content or image. You can tweak the advert once it’s live as much as you like, so be sure to keep a beady eye on its progress and general performance – don’t waste money on an advert that isn’t performing well.

So there you have it – good luck with your campaign and do Tweet or Facebook us any additional queries or questions you may have about Facebook advertising, we are only too happy to help.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

How to Get Started with Twitter Advertising – Now open to Businesses of all Shapes and Sizes

If you are interested in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience – then you can give Twitter Advertising a try.

This is great for business as it allows you to connect with the people that matter and gives you powerful context to connect your message to what’s most meaningful to your customers.

But before you go to set up your campaign, it’s useful to know what your objectives are so that you know which option is relevant to you…

So – what are your options for advertising on Twitter?

The process for creating your own Twitter Ad Campaign is very simple. It’s divided into two categories: Promoted Tweets and Promoted Accounts. (A third ad product is also – Promoted Trends, but this isn’t available to small businesses.)

Promoted Tweets

Promoted Tweets allows you to highlight a specific message or product that you want to get more exposure for on your profile and throughout Twitter – this is great for if you are a marketing company managing much sharing content, building awareness and building your brand or business voice.

These are regular tweets which you want to reach a wider group of users or to spark engagement from existing followers. There’s also the added bonus of reaching more people who are interested in your business – therefore these ads should be used to promote your best content. It may be a piece of research you’ve published, your latest blog post or a product or service launch. Again, think about what you are trying to achieve, the audience you need to get in front of etc. – prior to promoting tweets.

Do keep in mind that people will see that it is a promoted tweet as they are clearly labelled as ‘Promoted’ after they have been paid for.


 

Setting up your Promoted Tweets

At the set up point you can fix the amount you’re willing to pay every time someone retweets, replies, favourites, follows or clicks on your tweet. And once that budget has been utilised – your tweets will simply stop being promoted.

Promoted Accounts

Promoting Accounts on Twitter allows you to promote your account as one to follow – an example of this is when you log in to your Twitter account and go to your main dashboard, to the left of your Twitter stream is the box which shows suggested users to follow based on your interests.

 

Promoted Accounts give your Twitter profile more exposure and helps you build followers who are potentially more targeted for you / your business – so if your goal is to achieve new followers then this is your most efficient method,  as you’re helping more people to discover you, your brand, business or cause.

So now you know the Advertising Options AvailableHow do you become a Twitter Advertiser?

When looking to set up a new Twitter Ad campaigns, all you need to do is log in to your Twitter account.

Click on the gear icon on the top right hand side of the toolbar to see the dropdown menu and then click on Twitter Ads. You can also type the following URL directly in your browser ads.twitter.com.

You’ll then be prompted to enter the username and password for your advertising account. Use the same username and password as you do on twitter.com. Once you’ve signed in, click on ‘Create New Campaign.’

Twitter then gives you two options (which we mentioned earlier) – to create Promoted Tweets or to create Promoted Accounts. To set these up all you have to do is click on the link and it will guide you through the steps to setting it up. (Trust us – it really is very simple).

And that’s it.

We hope this blog post has helped you figure out whether Twitter Advertising is for you. All you have to do is decide on key objectives – it may be:

  • Lead generation
  • Brand exposure
  • Product / service launch
  • Gathering support for a cause

Whatever your objective, perhaps Twitter advertising is going to help you achieve your goals – so simply figure out the right advertising option for your business – and wait for the results!

Stay tuned for next week’s blog on Twitter scheduling, which is available for anyone looking to advertise on Twitter.

Written by Michelle Carvill