Tag Archives: SEO

Why a Blog is a Central Part of your Social Media Marketing Activity

In my view – (and I’m sure there are some exceptions), every business should have a blog.

Blogging enables you to unlock what’s going on within your business – and share it.

  • Case studies
  • FAQs
  • Client wins
  • New team
  • Events you’re creating
  • News items
  • PR announcements
  • New services
  • Changes to services
  • How things work
  • Why you do what you do
  • Who you are
  • Customer service fixes
  • Your expertise, though leadership
  • Your viewpoints
  • Your advice

All of the above provides just a quick list of the types of content you can be sharing about your organisation. And what better place to share them than via a blog, which ideally sits within your website – encouraging traffic and eyeballs back to your site to explore more about your organisation.

Two areas that all businesses should consider when it comes to blogging:

1)      We are now in an age where businesses (and people) have the resources to publish content at the touch of a few buttons. Setting up a blog (via wordpress, blogger or typepad and other blogging platforms) is a relatively simple process and provides businesses with a platform to share diverse, purposeful, educational and entertaining news via one central platform – (via mobile if you wish) enhancing your online visibility in many ways.

2)      People (ie: consumers) are increasingly fed up with ‘push’ marketing – they don’t trust the advertisers, instead they trust themselves and the content they come across and that people are sharing and talking about when they are out there on good old Google searching for the products, services or information they require.  Very simply the more relevant and purposeful content you have out on the net – then you have more chance of being found.

How does your blog tie in with social networks and social media?

Your blog is ‘social media’ – and provided that you enable your blog to be sharable by others – including the share buttons on your content – then you have created media – and that media is socially enabled.

The media you create for your blog – can be a mix of written articles, video, audio, images – it’s over to you.  My advice is to keep the format of your content mixed (a mixture of written word, audio, video, images etc) – just to keep things interesting. However, having said that, your content should be focused on helping you to deliver your business objectives – and therefore, what you create is more important than the format you create it in.

Once you’ve created your ‘media’ – and posted it to your blog – (which is socially enabled allowing anyone who reads or interacts with that content to be able to share it onto their audiences), then you can also start sharing it via your own social networks too.

Take a look at the following video to illustrate sharing and traction process via blog content

We hope this blog and our video help you to better understand why blogging is central to your social media activity.

Any views, questions – do get in touch.  In the meantime, be social and share…

 

Michelle Carvill is author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses – and is also the Founder of Carvill Creative.   

 

 

Ideas on how ‘search’ could evolve…

I read an article recently that reported that search terms of 8+ words were on the increase. The detail of the report identified that in a 12 month period Feb 08 to Feb 09 the use of keywords 8 + words long increased by 20%. http://www.marketingvox.com/search-queries-with-8-words-continue-to-rise-043547/

Reasons for the rise were attributed to ‘more sophisticated’ web users wanting to cut through the search clutter.

Let’s face it – the way search works now is 100% focused on keywords – and implementing a full SEO strategy (by full I mean offsite and onsite) around those keywords. Websites that get to high places in Google may earn themselves a significant amount of traffic – but does being great at SEO mean that the service of the site that’s at number one is respected and credible?

Whilst there’s a lot of ‘mystery’ how Google generate their ‘quality score’ word on the street is that it’s effectively driven by traffic, credible links, effective keywords – effectively having a tight SEO strategy.

I’ve been looking for a range of services lately and of course took to Google as any typical user does. What is evident is that those sites that get to the top for their keywords don’t necessarily have user friendly sites, credible offerings and reviews and testimonials to plough through for peace of mind.

A site which is keyword stuffed, text heavy with clunky navigation and no real marketing message cohesion – doesn’t do it for the end user.

I’d like to see search evolve somewhat to ensure that those businesses that provide ‘a quality, great value, speedy service’ be rewarded with the ability to be ‘found’. Think of Ebay and how their scoring system works. Each ‘seller’ has a quality score for all to see – so that users can see any apparent ‘issues’ – and have peace of mind when doing business with one another.

There are hundreds of thousands of businesses – not all of them offering great service. I’d like to see search evolve in some way to help me cut through the ‘clutter’ – and find quality service – rather than those that make page 1 that are all SEO but not much else!

For more marketing views, news, tips and advice – why not subscribe to my blog and follow me on Twitter @michellecarvill .

Michelle Carvill is owner and Marketing Director at Carvill Creative – a graphic design and marketing services agency based in Maidenhead, Berkshire.  The agency covers all aspects of graphic design and marketing – covering social media marketing and website planning and website design.