Tag: price
Getting to grips with the Marketing Mix
The Marketing Mix is a term used to describe the combination of tactics used by businesses to achieve its objectives by marketing its services or products effectively to a specific target audience.
For many years, in marketing jargon, this was referred to as ‘the 4 Ps’ – namely; product, price, promotion and place.
The logic behind the [...]
Posted: October 1st, 2008 under Marketing.
Tags: 4 p's, 7 p's, blogs, direct marketing, email marketing, marketing mix, people, physical evidence, place, price, process, product, promotion
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