Pinterest is now one of the fastest growing social media platforms – but there are still many business owners not using it!
We encourage all businesses – especially those who are product based, to be on Pinterest. Not only does the platform allow you to save creative ideas, but it’s also brilliant for small businesses that need to reach millions of people easily.
In order to improve your engagement on Pinterest and get even more exposure, we’ve put together a few strategies for you to start using:
Pin content that isn’t just your own
If you’re pinning other users content, it gets the attention of the original pinner and shows everyone that you’re an authentic, active member of the Pinterest community.
Don’t use hashtags – use rich pins
Instead of using hashtags, try using rich descriptions to make your content more searchable. Remember, details are key – but don’t make it too long – you want your audience to be able to pick up content quickly and easily.
Create pin it for later links
Just created a new blog post? A great thing that people are now doing on Pinterest is creating a ‘pin it for later’ board. By giving your readers the option to ‘pin the post for later,’ the reader can easily pin your blog post to their ‘read it later’ board on their own Pinterest account. This gives your audience a different an easy way to catch up with your content.
Use rich pins
Rich pins are an excellent way to make your content stand out and give your products more visibility. Rich pins means that you are able to pull extra information right on the pin itself.
Like other social media channels, a consistent sharing strategy is vital to get more exposure, followers and re-pins. The best strategies behind Pinterest engagement is to pin as much as possible – when you can.
Once you’ve put these simple steps into place you should start to see more engagement on your Pinterest account. Feel free to share your experience or ask any questions by tweeting us @carvillcreative.
When it comes to digital there are a whole load of possibilities with how retail brands can choose to approach the area and how creative they can be.
This is a beautiful space that can offer brands the chance to shine and think out of the box in terms of marketing to their consumers. Where we are now is that the platforms themselves have developed hugely and social advertising is becoming more popular.
Brands are also making greater use of newer social media platforms like Snapchat which offers marketers a chance to target the younger consumer through images and short videos.
There are many good examples of retailers embracing social media and creating really good and creative content on a regular basis – Burberry is a great example of what could be achieved when digital is fully embraced. Not just placing themselves where their target audience is online but also engaging with them in a way that can open up a whole new shopping experience.
This post is based around a recent news article headline which said;
“Rival luxury brands have yet to catch up with Burberry on digital innovation”
So…. we thought it would be a good chance to analyse why they have done so well and see what sort of strategy they have in place.
Speaking to analysts for the company’s trading update for the last six months, Carol Fairweather acknowledged that rival brands were spending more on digital, but said Burberry’s “embedded” approach was a cut above the rest.
“Digital is embedded right through the organisation in everything we do. So yes, other people are beginning to invest in digital, but have they got the same advantage to the fact that it’s absolutely embedded in everything?”
This isn’t just a boastful statement, the financial figures speak for themselves;
Burberry have seen an exceptional rise in sales being “almost 14% higher than the rest of the luxury fashion market”
As well as accrediting a 9% year-on-year sales bump to their personalised efforts in this area.
And Carol Fairweather is right about another thing, it is literally embedded into everything; from the Company culture – 70% of the London HQ are aged 30 and under and are all encouraged to peruse Social Media on a daily basis. CEO Christopher Bailey often publishes webinars to all staff on how the company is doing and what creative initiatives are coming up next.
The stores themselves are digitally integrated; with digital chips around the store that activate as the consumer moves through the store, kicking off catwalk shows and fashion displays on mirrors.
Christopher Bailey (CEO And Chief Creative Officer) used an interesting choice of words when he said that he had wanted to ‘weave digital into the fabric of the business’.
From the conception of their first Facebook page in 2009 to having a presence on Google+,Twitter, Tumblr, Pinterest, Instagram, Youtube and now Snapchat and by being present on all these different channels, the company have managed to harness the attention of their key target market.
Burberry have approached social media in the way they probably would when creating a new fashion piece; Taking an item and turning it into the best it can possibly be. They use social media to provide, behind the scenes footage, discussions with Christopher Bailey and live stream runway shows, giving followers an intimate insight into the brand.
In an interview with GQ Christopher Bailey said of the company digital approach;
“We had realised that we had created a lot of platforms that only exist online so we decided we had to bring these to life. Our approach to the store was to make a bridge between the online and offline experience. Today I think we’re less concerned about where we actually shop, and more concerned about the experience we have while we’re shopping.”
Through these activities it is clear that Burberry have fully embraced innovative marketing techniques and as a result have managed to almost blur the boundary between its online environment and physical stores by providing followers an all-round digital experience by marrying technology and retail environment in a fascinating, creative and intrinsic way.
At the time of writing, Burberry are due to launch a special Snapchat series from LA and all week have provided followers with short video teasers by Fashion Models Naomi Campbell, Jourdan Dunn and Cara Delavigne introducing the upcoming segment.
So it’s easy to see why Burberry have been so successful! By sharing so much with their special online fans they have managed to keep up with the modern digital age and in turn boost their profits too.
We look forward to keeping an eye on Burberry and how they embrace the newer social media networks and what creative they come up with!
As always leave a comment below and if you have any questions about how to market your business online using Social Media then you can drop us a tweet @CarvillCreative
Once your business has made a decision to jump on the social media bandwagon, the next decision is to decide upon what channels to use and how much time do you want to spend posting, tweeting, pinning, cricling, creating or following?
When making these decisions, businesses often make the mistake of signing up to all the most popular networks, hoping to have a business impact by reaching the right customers straight away. The reality is that it’s virtually impossible to do them all – or at least do them all well.
Businesses that do try, often go in all guns blazing, then after a week or two, due to the lack of responses to their online activities, the use of social media channels by that business rapidly dwindles – and they’ll often end up with a Facebook page with a couple of half-hearted posts on them, or Twitter feed with the latest tweets being 6 months old. This end result can actually be more damaging to your business than not having any social network presence at all.
The one piece of advice we can give you is to choose your channels wisely – don’t try to be everywhere! The important thing you need to figure out is which channels are dominant for your market.
In social media, it’s about quality, not just quantity. Doing two or three channels really well with consistent, highly engaging content is what will lead to conversion and customers.
Here are a few ways to come to the conclusion about the right social media channels for you:
Where does your business sit in the social media space?
Are you aiming to build a community presence? If so then Facebook, Twitter and Google+ could be for you.
Does your business use a lot of images? If so then perhaps Instagram or Pinterest is the way to go.
If you’re a business can provide professional and useful insights for others within your industry then get yourselves on LinkedIn.
Think about your target audience – where is your target buyer and what channels are they using?
Have a look at your competitors – what channels are they using? Are they doing well on social?
Do you have time to be working on all the social media sites? How many channels do you think you can do really well on?
Have a clear social media strategy in place – then you can work out a plan that you can realistically implement.
Keep in mind that social media takes time, especially if you want to build up a reputation – so don’t get frustrated if you’re not getting instant results.
It’s very important that you choose the right channel or channels from the outset and it’s equally important that you do not get distracted in trying to support your profiles on those channels.
Whichever social networks you choose to use, be prepared to sufficiently resource the activity – this will take some time, skills and prompt responses to build up the right social network for your business. Once you’ve learnt how to master one or two channels to begin with, you can than progress to the next one.
You’ll be surprised at how much time an effective social media presences takes up – so don’t overburden yourself initially, as that is a guaranteed recipe for failure.
Are you using Pinterest for your business yet? If so then be sure to make the most of Pinterest Analytics.
Even though Pinterest analytics aren’t really new, they have been enhanced to help you find out how and who is interacting with your pages.
The new analytics dashboard can now be used to give business users more insights into their Pinterest accounts. The dashboard is meant to showcase how users are engaging with the content businesses and people pin to their various boards – therefore enabling you to investigate a number of different metrics about people who engage with your content.
What Are The New Features?
There are many exciting new features to explore in Pinterest analytics – so let’s take a closer look at some of these features:
An Overview Of Your Profile:
These analytics are designed to provide a quick view of overall reach – where you can view the number of impressions and views that your content received as well as how that number has trended over time.
Not only will the analytics give you impressions, tell you the number of repins and clicks you’ve had, but it also offers advice on how to increase those impressions. This tool is very handy as you can adapt their online marketing strategy to target the most relevant audience.
In order to see information about impressions, repins and clicks you need to select the ‘show more’ button.
Insights Into Your Audience
The best thing about the analytics dashboard is that it shares demographics and common interest data with you.
Not only can you measure the number of users who engage with your pins and where those users are from (in terms of country, language and gender), but you can also see what their interests are based on their Pinterest activity. The analytics will also offer advice on how to increase impressions and repins so that you can adapt your activity to target your most relevant audiences.
Performance Of Pins
Finally you can also see ‘Top Pin’ impressions, which give insightful information about how various pins have performed. Here you’ll be able to see which pins have generated the most clicks and repins (behaviour and engagement) and how users have interacted with those pins.
Why Are These Features Important?
It’s important to get to grips with Pinterest Analytics because you need to get to know your audience in order to perform better on the platform. Knowing your Pinterest audience will tell you which images are likely to perform better, what times are best to pin and what products are likely to appeal.
We hope you’re now up to speed on everything Pinterest Analytics has to offer – and just remember, having all this data is great to look at, but doing something with it is what counts!
Have you got Pinterest yet? If not then you may want to jump on the bandwagon now! Pinterest drives sales and is catching up with Facebook and Twitter quickly – so do some research and work out whether you think your business could benefit by being on Pinterest. If it’s a YES, then you can check out our Pinterest blog for a step by step guide to getting started.
Once you have set up a Pinterest account – created some boards and gained a following, it’s a great idea to add a Pinterest tab to your Facebook Page. Adding Pinterest to your Facebook tab is a simple way to get additional Facebook followers, likes and comments going to your Pinterest account (clearly, this works in reverse too).
There are many different ways to add Pinterest to your Facebook tabs – but we’re going to show you the most simple and effective way. Here’s a simple illustrated step by step guide:
In the search bar type ‘Pinterest Page App’ (shown below) and click on the page.
Once you’ve clicked, Facebook may ask you to continue as your personal account’s name. Click ‘Continue’ and you should see the screen below:
Here – you are given the option to choose which Facebook page (if you have more than one) that you would like to add the Pinterest tab to. Once you have selected the page you want click ‘Add Page Tab.’
Your page should then look similar to this:
When your page looks like this – all you have to do is type in your Pinterest account’s URL – so all we would type here is ‘carvillcreative.’
Then click on the green button at the bottom ‘Save Settings’ and Facebook will inform you that ‘your settings have been saved.’
You can then close this page down and go back to the Facebook page that you set this up for and you should now see the Pinterest symbol. Click on the Pinterest tab and you’ll be able to see all of your Pinterest boards which you can open up and view within the Facebook App.
It’s as easy as that!
Other apps can be applied in the same way. We’ll keep you posted if there are any others that are different and more complicated to add to your Facebook Page.