Pinterest is now one of the fastest growing social media platforms – but there are still many business owners not using it!
We encourage all businesses – especially those who are product based, to be on Pinterest. Not only does the platform allow you to save creative ideas, but it’s also brilliant for small businesses that need to reach millions of people easily.
In order to improve your engagement on Pinterest and get even more exposure, we’ve put together a few strategies for you to start using:
- Pin content that isn’t just your own
If you’re pinning other users content, it gets the attention of the original pinner and shows everyone that you’re an authentic, active member of the Pinterest community.
- Don’t use hashtags – use rich pins
Instead of using hashtags, try using rich descriptions to make your content more searchable. Remember, details are key – but don’t make it too long – you want your audience to be able to pick up content quickly and easily.
- Create pin it for later links
Just created a new blog post? A great thing that people are now doing on Pinterest is creating a ‘pin it for later’ board. By giving your readers the option to ‘pin the post for later,’ the reader can easily pin your blog post to their ‘read it later’ board on their own Pinterest account. This gives your audience a different an easy way to catch up with your content.
- Use rich pins
Rich pins are an excellent way to make your content stand out and give your products more visibility. Rich pins means that you are able to pull extra information right on the pin itself.
- Be consistent
Like other social media channels, a consistent sharing strategy is vital to get more exposure, followers and re-pins. The best strategies behind Pinterest engagement is to pin as much as possible – when you can.
Once you’ve put these simple steps into place you should start to see more engagement on your Pinterest account. Feel free to share your experience or ask any questions by tweeting us @carvillcreative.