Tag Archives: michelle carvill

8 Common Social Media Mistakes To Avoid

Fotolia_61778996_XSIf you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that one little error could hurt your brand’s reputation.

Some of the most common mistakes companies make with social media are related to lack of knowledge. It can be an extremely dangerous medium if not handled with care – therefore to help you out we thought we’d highlight some of the most common social media mistakes that are easily avoidable:

  1. Failing To Create A Social Media Strategy

When first starting off on social media, people often rush to set up a Twitter and Facebook account so that they can say their company is all over social. However it’s not as easy as that. There’s nothing worse than seeing a company struggling to create a social media presence – don’t just start posting random messages that you think is going to be relevant – have a strategy in place.

The best social media strategies are carefully planned out – clearly defining what your objectives are, the type of ‘voice’ you want to use, what kind of messages will be posted (content, content, content) and what channels are best for your company.

  1. Not Sharing The Right Links On Your Website

When we’re browsing the web we often come across company websites that make the ultimate mistake of having social buttons on their website that don’t link to their accounts, instead they encourage users to tweet or share the page. This is a big no no! You want your customers to know you’re on social yes – but you also want them to be following and interacting with you. And they’re far more likely to do this if you make it easy for them to find you by linking directly to your accounts.

  1. Paying For Fans

After creating an account – everyone seems to focus on increasing the number of followers and likes they have. Whilst it’s great to have a large following and looks impressive on your site – it’s not what you should be most focussed on. There are many accounts that pay for their 1000’s of fans – but these fake fans add very little to your community and they won’t be as engaged as real fans of your brand. There are no shortcuts in social media – you need endeavour to build authentic relationships with your audience before expecting anything from them.

  1. Not Creating Original Content

You want to build share of mind or establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that just by sharing the work of others. That’s not to say it’s not great to share relevant articles or blogs that you think your audience might enjoy reading – it just means that you should also be creating original content too – that you know your target audience is going to love. When you’re able to balance your original content with content of others, you’ll increase traffic; gain new followers and fans – getting people to ‘like you, know you, trust you – ultimately do business with you’ (in that order).

  1. Talking Too Much

Posting too much about irrelevant things and sharing too many ‘salesy’ posts provides very little useful, educational or compelling content for your audience. Such posts rarely get a lot of attention. Remember that social media is about creating conversations – you need to talk less and listen more. (As we say, we have two eyes, two ears and just one mouth). People will be more drawn to you if you’re building discussions with your customers and actually listening to what they’re saying rather than forcing your sales messages upon them. Remember, the social channels are conversational channels – pushing traditional marketing messages directly into a conversational channel isn’t what social stand for.

  1. Spelling Mistakes

Making mistakes with your spelling and grammar can really nosedive your reputation. If you’re posting something that has either a grammatical or punctuation error – then you’re automatically sending out a red flag to viewers. Not only will this put people off your company, but it’s likely that no one will be commenting or sharing that post – or even worse you’ll get a number of people who feel compelled to correct your error – making you look a little stupid. So be sure to double check everything before you post – take a step back and re- read what you’ve written. Mistakes are highly likely to generate negative attention, so be certain that your work is flawless – otherwise you may never hear the end of it!

  1. Too Many Hashtags

There’s no doubt that you’ve used a hashtag here and there and that’s all very well, and is a useful way to join relevant conversations. However,  sharing too many hashtags becomes a problem. Studies have shown that posts that include more than three hashtags receive fewer actions to those only using one or two.

While we’re on the subject of hashtags, it is also best practice to make sure that you are only sharing hashtags on the channels that use them – by these we mean Twitter, Facebook, Google+ and Instagram. We often see people sharing the same message on LinkedIn as they did on Twitter and forgetting to take the hashtags out – this just looks messy.

  1. Not Tracking Your Activity

Your social media activity is almost pointless if you’re not tracking your activity. How do you know if your updates are reaching the right people? Are your efforts bringing return on your investment? Without consistently monitoring these things you’re unable to see the effectiveness of your activity or campaigns. Even if you’re just tracking your activity at the end of every month and comparing your results with the month before, this is still enough to give you an insight into how things are going, which content works and what you can be focusing on going forward.

If you can think of any other mistakes you have come across or made in the past, be sure to tweet us and let us know via @carvillcreative. In the meantime, we hope we’ve given you enough warning – don’t make the same mistake twice.

Have You Noticed The Very Small Yet Useful Recent Facebook Update?

Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now.

Facebook now gives you the option to perform an action on one of your pages’ posts from another page or as you (from your personal profile).

Here’s an example: In order to ‘Like’ the post below on the Carvill Creative Facebook page from a personal profile –  you need to log in to Facebook as yourself and then search for the Carvill Creative page either in search or using the search bar. Once you’re on the page, you will then notice that each post now has a drop down arrow in the bottom right hand corner – this gives you the option to change who you want ‘Like’ and comment as.

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In order to like the page as yourself (from your personal profile), you need to switch the account – in order to do this you need to click on the dropdown arrow and it gives you the option of what profile or company page you want to use to perform an action on this post (see below).

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Throughout the years, Facebook has made a number of changes to the newsfeed. The status updates that now appear in your newsfeeds are influenced by personal connections and activity on Facebook – this is usually the top 10-12% of your Facebook friends or pages that you interact with. The number of likes and comments received by a post will also influence its position in the newsfeed.

Therefore, this new feature will be particularly useful for increasing the number of people seeing your posts on your company page. By clicking ‘Like’ on your own company posts and updates via your personal profile, you will be exposing that post to friends who have not yet liked your company page as well as improving the posts’ ranking in the newsfeed.

This feature is great if you are hosting a competition or wanting to get the word out about a new product or service.

Instagram Ads Will Be Arriving Soon To The U.K

It was always inevitable that advertising on Instagram was going to happen at some point – after all, they need to start earning some money from somewhere.

Earlier this year, they announced that they were going to start advertising in America and later this year, ads would arrive in Canada and Australia. Lucky for us they have also announced that they are coming to the U.K.

It’s normally the big boy brands that have an account on Instagram rather than the smaller businesses – however, Instagram ads will provide a new window of opportunity for smaller businesses to get their name out and get people interested in their brand.

Instagram want their ads to be creative and engaging, therefore have just started with a handful of brands that are already doing great things on the social platform.

What Will They Look Like?

You’ll’ be able to tell what a photo or video advertisement looks like as you’ll see the ‘Sponsored’ label  in the top right hand corner of the post, where the time stamp would normally be.

If an ad comes up that doesn’t interest you, you can tap the ‘…’ below it, to hide that ad. Instagram will then ask you to provide feedback about why you didn’t like it – this helps them to only show you the ads that they think you will find interesting.

If you haven’t already seen an Instagram ad, then look out for that sponsored post that will be breaking the news…

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Underneath the post, Instagram announce: “Over the coming weeks we will slowly begin rolling out advertising in the U.K. We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging.”

After people started seeing this taster ad, Instagram said that genuine adverts will be arriving after. Some of the bigger brands that already have access to the advertising on the platform are Starbucks, Cadbury, Channel 4, Rimmel and Waitrose. The hope is that these sponsored ads will be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed.

Despite the test ad receiving more than 18,000 likes, many users have expressed their frustration online about the arrival of ads. To have your say on the subject, let us know how you feel about Instagram ads by tweeting us at @carvillcreative

Twitter Advertising – Levi’s weather Glitch – and The Importance of Relevant Content

When it comes to Twitter advertising you need to make sure you find the balance that satisfies the advertiser without upsetting or being intrusive towards your target audience.

It may seem like an obvious thing not to do – but you’ll be surprised at how many big brands end up getting themselves into hot water over the silliest of things.

Here’s one recent example involving Levi’s (see below)

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Seems like a clever enough tweet to post, but their downfall was that on this particular day, it wasn’t sunny at all – in fact it was raining all day! And here are just a few of the responses they received (see thread snipped below):

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If you look at the date of the original tweet – July 29th – then it probably was a beautiful day when they shared it. But when they ‘reused’ the same content – via a sponsored / promoted tweet – then it clearly hit on a day when the Great British Summer wasn’t at its best.

Let this be a lesson to us all.  When thinking of reusing any previous content – make sure that content is still relevant!

It’s so important to avoid silly mistakes on social media as people are listening all the time – so our advice to for you to use relevant, up to date content and be vigilant at all times.

If you want to know more about Twitter Advertising mistakes then be sure to check out our blog on ‘5 Twitter Advertising Mistakes To Avoid.’

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.