It’s likely that you are familiar with most of the ‘traditional’ marketing practices; direct mail, email marketing, advertising, telesales, pr etc – however, for a few years now, given the opportunities the internet provides, the term ‘new marketing’ has been bandied around.   If we think of traditional marketing as ‘push’ marketing – mediums we use [...]

Bit of a rant about why retailers/marketers have such long lead times on promotions. In January we have Easter eggs on display and having just taken the Christmas cards down – Valentine’s ones are on display. Are we that stupid…?

Looks at how product placement looks clumsy next to ‘personality branding’ – capturing the essence of a brand on video.

Would you let a marketer extract your teeth? Unlikely, surely you’d want to be in the safe hands of a professionally qualified dentist. So why doesn’t the same apply to marketing – so many businesses allow unqualified and incompetent so called marketers manage their marketing. And the results can be as painful as a bad filling!

Segmentation is key to targeted marketing – however, there are other useful segmentation practices which can be used to enhance business performance. This article looks at categorising clients into A,B,C or D – whereby the A’s are the cream and the D’s are the thorns…

Does your CV sell who you really are? Your CV is a critical marketing resource. Read my top 10 tips for ensuring that your CV really sells who you are – differentiating you from others and helping you to stand out in a crowd.