With all the controversy about the Olympic 2012 brand – through animation the logo appears to be coming to life. Was it that the agency behind the brand build the picture without communicating the values – or was it part of their strategy…?

Colour is a powerful force; it grabs you at a deep psychological level and helps you remember. The world’s most successful brands have made good use of this fact. We know that Coke is red, British Airways is red, white and blue, UPS is brown and Apple Macs come in all the colours of the [...]