Tag Archives: instagram tips

How to get yourself noticed on Instagram

This week I did a talk to a group of photographers focusing on how they could be utilising the social platforms to help them achieve objectives.

It was no surprise that Instagram was the most popular social platform for the photographers – however, it was a little surprising that not one of them had heard about Instragram’s ‘Weekend Hashtag Project’ – a great engagement campaign from Instagram, that could make all the difference to your visibility.

So let’s walk through what happens:

Every Friday Instagram announces the weekend challenge.  As you can see – last week, it was all about sights and sounds – the goal to make videos with interesting or ambient, or natural sound.

Instagram's Weekend Hashtag Project #WHP
Instagram’s Weekend Hashtag Project #WHP

You then simply add the relevant hashtag- (in this case #WHPsightsandsounds) to photos and videos when uploading them over the weekend.

You can only upload your own visuals and we believe (although we haven’t tested this as yet) that only images and video actually shot over the weekend are eligible. (So you can’t upload from a past library) – which makes sense right – because after all, it is a ‘weekend project’.

The weekend project challenge is announced every Friday via the Instagram blog – and the team here @carvillcreative  stay tuned via tweets from the Instagram Twitter account (@instagram). The #WHP is always consistent – so you can take a look in Instagram using the search tool to see the vast range of projects executed so far.

Every Monday Instagram then selects some of their favourite ‘projects’ and showcases them on their blog and social platforms – which can ignite some serious attention. Those featured (and it’s arbitrary) – they really don’t just showcase popular Instagrammers with thousands of followers, as you’ll see – people with as few as 10 followers have been showcased.

So, if one of your objectives it to get noticed on Instagram – then start tracking the Weekend Hashtag Project – it may just be that all the fun you have taking part in the project, may just reap some serious rewards.

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

 That’s all for now – happy hashtagging this weekend.

Michelle x

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

Instagram for Business – Part 1

Is your business on Instagram? If not – then you might want to start thinking about getting your business on there!

Instagram is a fast, simple and fun way to share photos – simply snap a picture, choose from a range of preset filters to transform the
look of your picture (no photoshop skills required), and then post to your Instagram home feed. (You also get the opportunity to automatically share to Facebook, Twitter and other social networks too).

In Instagram’s own words “its photo sharing reinvented!”

At the moment, you can only create an Instagram account by downloading the app on your IOS iPhone or Android device – which is very easy to set up!

Use our simple steps to get started and to make sure your brand takes full advantage of this creative platform:

How to set up Instagram:

  • Firstly, download the Instagram app in the App Store for your iPhone/iPad, or in Google Play for an Android device. See link here http://instagram.com/.
  • Once installed, tap the Instagram icon to open it on your device.
  • Tap Register.
  • Sign up for Instagram account by entering all your details – be sure to create a username that clearly represents your business!
  • Choose a profile picture by clicking on the photo icon on the top right of the screen – giving you the option to ‘Import from Facebook’, ‘Import from Twitter’, ‘Take photo’, or ‘Choose from you library.’

If you select ‘Import from Facebook/ Twitter’ – Instagram will ask to connect to your Facebook/Twitter account so that you can choose a profile picture from either account. Remember to choose one that makes your business recognisable.

  • Once you have filled everything out, tap ‘done’- then that’s it, you’re all set up!

Once you’ve set your profile up, you can then dive straight in to uploading or taking pictures to beautify on Instagram!

How to use Instagram:

  • To select your first photo, click on the camera icon in the centre to snap a photo (This requires a device with a camera such as the iPhone or an Android phone.) 
  • In the camera mode you have option to edit your picture settings. Choose between ‘always using your phone’s flash’, ‘auto detecting flash’, or ‘never using flash’. You can also tap to switch between the front-facing and back-facing camera.
  • Or why not edit an existing photo where you tap at the bottom right of the screen to select a photo from you library.
  • Once you’ve chosen the photo you want to work with, you can optionally apply a filter to that photo from the choices that appear – ‘Valencia’ is personally our fave!
  • Click “Next” when you are finished. Then enter a brief description of your photo in the “What?” text input field.
  • There’s also the “Where?” tab to add location info to your photo (we recommend doing this as it’s a great way to promote your business).
  • Don’t forget you can also share your picture on other social networks such as Facebook and Twitter – simply enter the username and password associated with your business account to link it with your Instagram business account.
  • Tap “Done,” to complete the process and post your photo. Your photo will appear in your “Feed” and also the feed of other Instagram users that are following you.

We hope this has been helpful and enough to get you started on Instagram. Stay tuned for Part 2 and Part 3 of Instagram for Business ’ where we’ll talk more about how businesses can  be using Instagram and the benefits it brings!