Tag Archives: instagram marketing

Instagram Ads Will Be Arriving Soon To The U.K

It was always inevitable that advertising on Instagram was going to happen at some point – after all, they need to start earning some money from somewhere.

Earlier this year, they announced that they were going to start advertising in America and later this year, ads would arrive in Canada and Australia. Lucky for us they have also announced that they are coming to the U.K.

It’s normally the big boy brands that have an account on Instagram rather than the smaller businesses – however, Instagram ads will provide a new window of opportunity for smaller businesses to get their name out and get people interested in their brand.

Instagram want their ads to be creative and engaging, therefore have just started with a handful of brands that are already doing great things on the social platform.

What Will They Look Like?

You’ll’ be able to tell what a photo or video advertisement looks like as you’ll see the ‘Sponsored’ label  in the top right hand corner of the post, where the time stamp would normally be.

If an ad comes up that doesn’t interest you, you can tap the ‘…’ below it, to hide that ad. Instagram will then ask you to provide feedback about why you didn’t like it – this helps them to only show you the ads that they think you will find interesting.

If you haven’t already seen an Instagram ad, then look out for that sponsored post that will be breaking the news…

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Underneath the post, Instagram announce: “Over the coming weeks we will slowly begin rolling out advertising in the U.K. We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging.”

After people started seeing this taster ad, Instagram said that genuine adverts will be arriving after. Some of the bigger brands that already have access to the advertising on the platform are Starbucks, Cadbury, Channel 4, Rimmel and Waitrose. The hope is that these sponsored ads will be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed.

Despite the test ad receiving more than 18,000 likes, many users have expressed their frustration online about the arrival of ads. To have your say on the subject, let us know how you feel about Instagram ads by tweeting us at @carvillcreative

Instagram for Business – Part 3 – Video

In our blogs Instagram for Business – Part 1 and Instagram for Business -Part 2 we’ve walked you through setting up an Instagram account and shared some great tips for leveraging Instagram for business.  Now we want to turn to the relatively recently launched ‘video’ element of Instagram.

It was introduced not that long ago (July) and has now gone viral – some believe it has even taken over Twitter Vine.

Instagram video is described as “everything you love about Instagram — and it moves,” it is designed around three core principles:

  • Simplicity — It needs to be easy to use and edit
  • Beauty — “We need to do to video what we did to photos.”
  • Community — Instagram continues to look and work the same way when it comes to sharing and viewing content.

Instagram Video had the advantage over Twitter Vine as it came to iOS and Android at the same time and it supports 13 custom filters just for video where users can edit the frames of their videos to remove certain segments of the footage.

How to set up:

Make sure you have downloaded the latest Instagram App – and then you can start recording video straight away!
To record a video:

  • ‘Tap’ at the bottom of the app to switch from either camera in the middle or video on the right.
  • Press and hold the camera button to start recording.
  • Lift your finger off the button when you wish to stop recording (so on for recording off to stop).
  • Then tap Next to beautify your video by adding a filter,
  • Then you can go on to sharing your video!

 

Benefits compared to Vine

There’s no doubt about it, the launch of Instagram Video is now in direct competition with Twitter Vine, the Twitter – backed video app.

But what are the differences between them? Has Instagram Video taking over?

That is for you to decide, there are however many advantages of Instagram Video. Advantages that Twitter vine doesn’t have!

Take a look at some of these features that are noticeably absent from Vine:

  • Clip Editing

The greatest advantage of Instagram Video is the fact that it includes editing features. It also allows users to delete unsatisfying past frames, by clicking the delete button marked with an “X” to remove the last frame (or two).

  • Effects of Filters

It wouldn’t be Instagram without filtering options – 13 different ones to be exact. They perform very similarly to the photo filters but with different names.

Vine on the other hand keeps everything raw – all ‘editing must be performed in video, meaning you all have to think about the lighting and exposure.

  • Length

Instagram also offer up to 15 seconds of video – more than twice as long as Vines 6 second videos – there really is so much more you can do with a video in 15 seconds!

  • Tap to Focus

When capturing videos in Instagram, all you have to do is tap within the frame to focus your depth of field; this makes more professional looking footage!  Whereas when you tap with Vine it means you are filming and there is no option for focus etc.

  • Image Stabilisation

Instagram also has a brand new tool: Cinema – which is a custom image stabilisation product which is meant to smooth shaky footage for a more professional, streamlined result. Impressive!

  • Cover Image Selection

Instagram lets you scroll through the still of your video and select the best cover photo for you video.  This is a very important feature as it gives the first impression of your video and therefore will entice your audience.

Why good for business

Video marketing these days has become more and more of a hot topic, where about 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

Vine was the latest craze and was Twitter’s attempt at making video easy to create and share – the only problem with Vine is that it requires a lot of creativity to make videos look great…

Now with Instagram Video, your door is open to a whole lot of new different things! Take a look at just some of the ways Instagram video could be useful for your business:

  • Announcement of a new product or sale

Using videos is a great way to showcase the message you want to get across to your fans, with 15 seconds there’s so much you could do.

If a picture of your work is worth a thousand words, imagine what 15 seconds of video communicates. They can also be useful to answer FAQ’s – where a simple how-to video can answer your customers’ questions quickly and efficiently.

  • Your office in action

We often hear about how brands “need to become human.” Social media has blurred the lines with real-time, real-life engagement between companies and customers, creating a need for companies to be transparent and more open.

Instagram videos offer an opportunity for brands and businesses to do this to showcase their culture and style. They can help differentiate your company from its competitors.

  • Great way to boost your interaction on Facebook

Videos and photos inspire the most engagement on Facebook – so will sharing your Instagram videos on there – it can be a tool smart marketers use to boost community interaction on Facebook.

So there you have it – Instagram video can help you out with just about anything! We hope that this Part 1, Part 2 and Part 3 of Instagram for Business – and that these posts have helped answer any questions you may have as well as increasing your knowledge about Instagram.

Happy Instagramming folks!

Be social…share your favourite Instagram accounts with us. We’ll share on our Facebook Page to inspire.

Instagram for Business – Part 2

Now that you’re all set up on Instagram, it’s time for the most important part – utilising the app for the benefit of your business!

Let’s start off with Photo Maps – this is a part of Instagram that many people don’t use. It’s very important for businesses as it puts your business on the map – literally!

Use Photo Maps:

Photo Maps are used to showcase where you’ve taken your photos, or explore where others have taken them via a map – this also lets you rediscover previous Instagram memories.

With every photo you add, you can link it to your map as long as you’re connected to Wi-Fi or 3G. Here, your device logs the co-ordinates of where you are (where the photo was taken) and utilises that information so you have the ability to add that photo to your Photo Map.

It’s a great way to showcase where your business is and to see pictures of other people and places nearby!

How to do it:

When uploading a photo, turn the ‘Add to Photo Map section to on,’ Instagram will send you a push notification and ask to use your current location – select OK.

Then, share your photo – your selected location will appear alongside the photo and your followers will be able see where your pictures were taken whenever you upload one!

This is useful to attract attention from fans, especially if they are nearby to your business.

Tagging:

Instagram also added a fairly new feature that allows you to tag people in the pictures you share. This is a great way to encourage engagement for your business and lets others know more about you and your whereabouts!

Tap ‘Add People’ which is under your pictures caption – then click wherever you want to tag on the screen then search for the name you want to tag, simple! Think of it like tagging someone as you would on Facebook – it’s the same thing.

Get Recognised – Use Hashtags:

Adding hashtags to your photos allows you to find new followers and share your photos with more people. To get the most out of them, you’ll want to keep a few things in mind:

  • Be Specific

Choose specific hashtags that will help you connect with others similar to your business or to target a certain group of people to get them interested in your brand/business.

Tip: The more specific you are, the easier it will be for others to see your pictures as your tag will be added to that highly targeted tag page.

  • Be Relevant

Make it easy for other like-minded Instagrammers to find you by making sure your tags fully describe your photo.

Using very general tags might get you a few likes, but when over 700,000 people use the same tag, it’s a lot more difficult for your photo to stand out and connect with the people most like you.

Tip: Relevant tags will help you attract new followers and people who take a genuine interest in your photos!

  • Be Observant

Pay attention to the other hashtags used on photos that use similar tags to you. You may discover a popular hashtag that you hadn’t thought of!

Hashtags can be used in every single one of your Instagram posts and can help narrow down searches so that others who may be interested in your pictures can easily find them in one single search.

Key tip – make sure you hashtag your business name! This gets your name out there and makes it easier for people to search for you!

Why Instagram is good for your Business:

  • A picture is worth a thousand words

Gives you the opportunity to translate the passion of what you offer or do into visual images.

Most people like to look at interesting images and if you can “draw” them in with a photo that is an “ad” but isn’t, it could end up worth as much as some of the best advertising campaigns out there!

  • Encourage customer participation

Once you have built a reasonable amount of followers, the door is wide open to encourage customers to exchange and participate in exchanges involving your business.

Tip – Why not encourage them to share photos of themselves using your product or service, if appropriate?

  • Allows you to build a personality for your business

You decide how your business is perceived by your customers and potential leads. Think about what message you’re trying to give…

The right photos shared on Instagram can go a long way in building a personality for your brand, so just keep that in mind!

Finally – it gives your business the opportunity to have fun and get creative! The opportunities are endless!

Take a look at this link for some inspiring Instagram accounts – and yes, that is General Electric that made the Top 10!

We hope this has persuaded you to get your business onto Instagram! Happy snapping.

Our Instagram for Business – Part 3 – looks at the wonders of video on Instagram. Coming next…so stay tuned.