Tag Archives: google for business

Google Remove G+ Photos From Google Authorship

Just recently, Google decided to remove the Google Plus photos from their Google Authorship feature.

now g authorship

This bit of news has been a shock to many – and the big question is why – why would Google kill a feature that is meant to help make our valuable content stand out?

Google authorship is a handy tool which add some unique information to your content when it pops up in search results, including your picture and the number of followers you have.

Since Google Authorship was implemented, we’ve seen a number of eye tracking studies which additional attention is given to search result articles which display the Google+ photo feature.

We’ve also seen a number countless articles of research that shows results saying that those with Google authorship photos have higher click through rates than those that don’t.

The fact that Google have decided to take this differentiating factor away from us has definitely stirred up mixed feelings amongst content creators.

Not only has Google announced that they will be removing profile photos, but they will also be removing the circle count from search results too.

BUT Why?

Google is constantly changing the way they display their search results with the aim of becoming more and more indistinguishable from natural results.

The reason for this change is to create a more consistent look across all devices and create a simpler and less cluttered design. Google are trying to enhance their overall appearance of search results on mobile devices.  In other words, picture and follower counts were cluttering up prime real estate on Google searches.

However they’ve said that the new layout won’t affect click through rates as the new layout will be similar to the SERPS (search engine results pages) that included author photos.

So Will Google Authorship Still Be Worth It?

Having an image show up in search results was certainly one of the most compelling reasons for using authorship. Now that the feature has gone, some may think fewer people will take the time to set it up – but should we abandon it?

The answer is no!

Your sign off line will still appear in search results and even though it won’t be as attention grabbing as your image, there is no downside to having your Google profile associated with your blogs and articles – it can still make a difference in your website traffic. Especially if you are an authority in a particular subject, then it’s still useful to have your name displayed in search results.

Also – it’s another way of letting Google know that you exist – and Google stresses the importance of businesses showcasing their authority on certain topics.

Although Google’s actions have created a great deal of debate online – despite the changes, it is still best for companies to keep creating quality content and making the most of the benefits that Google Authorship still provides to us.

What are your thoughts about the new changes? Leave comments below to tell us your thoughts or tweet us at @carvillcreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Have you signed up for Google Authorship yet?

Google Authorship is a simple yet not very exploited concept to assist with online visibility of your content and your business.

What is Google Authorship?

Think back to when you search in Google – do you ever wonder why some people’s faces show up in search results alongside the link? How do they do that?

 

 

 

 

 

Well, the answer is through Google Authorship! This allows your photo (the photo which is on your Google+ page) to appear directly in search engine results next to your page title – creating a visual element that naturally attracts searchers to your website.

The point of Google Authorship is to link an author’s work to his or her Google+ profile – therefore verifying it authenticity. This service helps content author’s to build an advantage over their competitors – not only does it establish credibility as an author, but it can have a very positive impact on search engine optimisation.

Let’s take a quick look at some of the ways Google Authorship helps:

  • Build a Reputation

Google Authorship puts your name on the map and on your content in general. Through having your content verified as the official author, you’re building your reputation as an industry expert and spreading your company’s name too.

Tip: the more relevant, unique content you produce, the higher your ranking will become.

  • Stand Out in Search Results

By attaching your name and face to your content, you’re providing readers with a higher level of trust and confidence in your work. And when people trust you, they’re more likely to want to find out more.

With Google Authorship – it increases your chances of building your reader base through organic search results. Adding this human element will help promote more personal interactions between you and your audience – and searchers are much more likely to click on an article that has the author’s image associated with it.

  • Higher Click through Rates.

This is without a doubt the main advantage of Google Authorship – it’s designed to increase traffic to your website by increasing click through rates (research by Search Engine land identifies reports of authorship increasing click through rates by 30% to 150% or more!)– therefore making them stand out from other search engine results!

Studies have shown that the eye is first drawn to the image, then to the heading (which is also why writing a compelling headline is so important). Therefore not only will your blog stand out more in the search results, but will give off an air of authority!

Every day, more and more businesses are taking advantage of Google Authorship to enrich their online presence. So, if your company is not currently utilising Google Authorship – then you might want to start considering it!

Remember – anonymous authorship does nothing for your business. And eventually you’re going to want to put your name to all of the content that you’ve produced!

By Michelle Carvill