Tag Archives: facebook

Facebook Live Streaming – What is it and how do I make the most of it?

Facebook Live is a valuable new addition to the thriving and liveliest social network of them all.

Whilst other video streaming services already exist  – Periscope, Meerkat and Blab – there’s no doubt that with 1.65 billion active monthly users – the sheer scale of users gives Facebook Live all it needs to dominate the live streaming space.

So, what is Live Streaming?

Pretty much what is says it is. In just the same way you can post a status update or photo or pre recorded video to you Facebook newsfeed, you can now stream in real time.

How do I start my own live broadcast?

Creating your own live broadcast is really simple.

Go to your Facebook App (you’re probably going to be recording via your mobile – right?).

When you click on ‘Status’ – to create a post – you’ll see in the bottom menu bar to the right of the camera icon, a person in a circle – broadcast icon.

Facebook Live 2

Simply click the icon – and you’ll be taken to a screen where you can type a Title / Description for your broadcast – and you can choose who you want to see the video – ie: friends / public etc.

Then all that’s left for you to do is select the Go Live option.

Facebook Live 1

But that’s the simple bit…

So whilst setting it up and getting started is pretty simple – of course, if you’re going to be using this feature to assist with marketing your business or brand – then as with all other marketing activity you do, you really do need to do a little planning and prep.

After all – during the broadcast there’s plenty of opportunity for people to interact with your video – not only will you see a viewer count but you’ll also see the live comments and reactions.

So you if you’re doing the broadcast as a marketing activity, rather than simply a spontaneous live stream of an amazingly talented busker – then you will want to make sure as many people as possible know about the broadcast. And of course the broadcast lives on.

Once you’re streaming live – to finish the broadcast you simply hit the “Finish” button. The video will then be posted to your timeline, so those who may have missed out on the live broadcast can view it at their leisure.

You’ll also be able to save the video to your camera roll.

So you’ve got this great, simple way to record live video and have video saved to your timeline – to share with all that visit. And of course, there’s the opportunity to do some Facebook Advertising and  ‘BOOST’ your Facebook posts to broaden the reach of your content too.   So, with all that in mind – let’s look at some ideas for great content and tips to drive engagement and make your broadcasts really work for you.

Broadcasting Tips and Ideas

  • If you want more people to see your video – consider tagging friends you think would be interested when typing the video description. This will send them an instant notification alerting them to tune in. And of course, if they share it to their friends whilst streaming – the broadcast audience just got a whole lot wider.
  •  Another method is to post a Facebook status update telling friends that you’re going live at a certain time.  We suggest offering at least a days’ notice – close enough so that people will remember but also enough time to make sure they don’t miss it. It may even be that you set up a ‘regular’ broadcast slot.  For example – Small Business Marketing Tips at 10am every Tuesday.  As mentioned earlier – Facebook Ads are available for you to promote your broadcasts too – if you want more people to tune in – then in just the same way you would promote an event,  promote your Facebook Live via ads.  And of course, there are lots of other channels you can use to promote the broadcast too – Twitter, email to name just two.
  • There are so many stats advising us that engagement rates online are short. That our attention span has waned and now all videos must be short and to the point – as users are likely to drop off after just 30 seconds.  Whilst this may be the case – there’s definitely evidence to show that when a user is engaged with relevant and purposeful content – they will stick around.  Most TV programs are minimum 30 mins as are the majority of podcasts.  So perhaps it’s not about our attention span but our interest span.  It’s interesting that Facebook Live enables you to broadcast for up to 90 minutes – that’s more than you get on any other channel.   Our recommendation is that you test engagement levels – start to see when people drop out – the platform is as yet too new to provide any robust insights into what the optimum Facebook Live broadcast looks like. So for now – test and measure.

Content ideas:

Engagement is all about the content – and if the content is relevant to the audience, they’ll stick around and hopefully, come back for more.  There’s so many directions you can go with your broadcast – here are just a few ideas for you to consider:

  • Interviews with people in your organisation.  There will be expertise within your business – whether it’s the CEO, marketing team, customer service team, practitioners or IT gurus – there is useful knowledge to share.  Interviewing ‘experts’ about practical things – talking through some FAQs or tips and advice – interviewing people not only provides some useful content, but also gives some insight into your team and who they are. After all – people do business with people. And it’s a great way to build trust and for people to see the ‘whites’ of the expert’s eyes.
  • Product updates. It may be that you’ve just added a new feature to a product – perfect opportunity to showcase live exactly what’s changed – and the benefits. Often things are tricky to communicate via the written word – are far simpler in video show and tell – perfect opportunity to use live streaming.
  • Events. If the event is live then why not broadcast it. This means that even those delegates that couldn’t make the actual physical event – can still attend ‘live’ – via Facebook Live.  It doesn’t have to be the whole event – it may just be the keynote speech you want to share and capture.
  • Behind the scenes. Perfect for sharing insights as to what’s going on behind the scenes – could very well be just a regular day in the office – or some new artwork that’s arrives, the new office dog, new décor, new layout, before and after etc – the possibilities are vast.

Practice Makes Perfect

And finally, live streaming is live streaming.  The charm of live streaming is the ‘real time’ relaxed and very ‘human’ aspect of it – so you don’t want to ‘over’ polish it. However, at the same time, you don’t want to switch people off by having a camera that’s jumping all over the place causing mild vertigo, dodgy sound so that your content is illegible and odd camera angles which only showcase your forehead.

It’s worth putting in a little bit of practice so that you know that you’ve got a good ‘shot’.  Perhaps use a tripod – and experiment with different backgrounds / settings etc . Again, depending on your objective – then the prep will be different.

So that’s it – hopefully, a relatively simple explanation on how to get started – and some useful ideas and pointers.

Look forward to seeing some of your Facebook Live streams – simply tag me in and I’m there…

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

Social Video. It’s here and it’s taking over.

No matter what social media platform you are using, you’re bound to have noticed the increase in videos appearing in your timeline. It could just be a funny viral that’s being shared over and over again, or perhaps a slick, high budget, celebrity endorsement. Whatever it may be, online videos are fast becoming the leading marketing medium, with the potential to take over from TV ads.

More and more brands are now on the continuous lookout for ways to grab our attention (and our cash) using social media videos to make their product stand out from the crowd.

At this time of year especially, the buzz is even greater. Retailer John Lewis used social media to launch their Christmas ad last month, with the hashtag #ManOnTheMoon all over Twitter. And what did we all do? Liked it, Shared it. It’s so easy to do, and that’s what makes it work. You don’t have to be in your living room, watching the TV to be targeted. With a mobile phone or tablet, you can be reached anywhere..


How we create videos now has also contributed to this rising trend. With the right app, nearly anyone can create a fairly professional looking video. It doesn’t always need to be complicated, it could just be a matter of getting your phone out and capturing the moment at just the right time. Originality is key…and humour, we all feel compelled to share something we find amusing.

Last year, we blogged about the importance of a Video Strategy, so find out what is working for your audience, what is liked and more importantly perhaps, what isn’t. Facebook now have Video Metrics to help with this, you can find out all sorts of valuable stats about your video posts.

So as 2015 comes to an end, we predict 2016 will be huge for Social Video as brands realise that video really is leading the way when it comes to content marketing.    

Introducing the new Facebook Reactions

So Facebook are feeding our ongoing need to add an emoji to everything we post or respond to. The ‘Like’ button doesn’t quite work with all Facebook posts and it can often lead to misinterpretation. We all feel awkward ‘liking’ someone’s bad news posts but currently that’s all we can do to say we’ve read and acknowledged.

But soon, with the new Facebook Reactions feature we’ll have an array of ‘emotions’ to choose from – introducing Love, Haha, Yay, Wow, Sad and finally, Angry.

facebook reactions

Facebook consulted with sociologists to help decide what they think their users would use most – and the new Reactions seem to cover most emotions that we’re likely to share. In the ‘mobile’ world we now live in, hitting a Reaction button should work well. But the question is – will this reduce the number of comments we write? Probably…

For Facebook business pages, the number of Reactions they receive will be valuable and shouldn’t be ignored. Like online reviews, the more Love’s and Wow’s, the better. How people are reacting to a brand or business’s posts, even with just a click of a button, will give a great insight into their customer’s perception. Page owners will also be able to see the ‘reactions’ to all their posts within page insights in the same way that it currently shows all their likes.

Ireland and Spain are the lucky guinea pigs who are trialling the Reactions first, their mainly national base of friends was the reason for this and also because one is English speaking and the other obviously not.

As of yet there has been no mention when all users will be able to express their Reactions – but we’ll be sure to let you know as soon as we hear anything.


As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk.

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

6 Of The Best Free Social Media Analytical Tools

Magnifying glass in a handThere are many ways of analysing your social media accounts so we’ve decided to write a post offering some insider insight into the most popular ones whilst also shedding some light on the lesser known ones that are also free and do a pretty good job.

Many of these tools vary from being great ways of working out when to post onto your social media channels to analysing the quality of your current followers/fans.

  1. Twitter Audit – So first to Twitter Audit, This is quite a small offering in terms of information gained but very effective in getting a general idea of how many of your followers are fake and how many are real. The interface is modern, simple and easy to use, you simply enter your Twitter handle and you’re away.
  2. Tweepi – Tweepi is a great tool to use after using Twitter Audit as it enables you to wean out those fake followers notably the ones whose last tweet is listed as ‘unknown/never’ or hasn’t tweeted in years. The site gives you good insight into the quality of your followers; how many followers they have and when they last tweeted, as well as options to add them to one of your lists or unfollow them. You can also do many additional options but as part of a premium plan. Sign up or login via a Twitter account that you are already logged in with.
  3. Google Analytics – This one of course you probably already know about but do you really make good use of it? This is a really insightful tool especially for small business owners who tend to do most of the senior jobs themselves. Free to use, and once set up properly you would be able to analyse the quality of traffic coming to your website via your social media channels through the use of demographics, locations, times of day, bounce rate, click throughs and much more.
  4. Facebook Insights – Again, another tool that you probably know about and is fantastic when looked at properly; It shows you when your fans are more likely to be on Facebook so it tells you the most effective time to post. Also, a summary of your posts and the engagement it received so ultimately you can see at a glance which ones were more successful. Of course, you can see a bit more on the demographics of your audience and where they are located in addition to a lot of other bits and pieces.
  5. Twitter Analytics – Only recently have Twitter put a greater focus on analytics. Once signed in and from your Tweets page you can hover over the faded graph symbol inside each tweet to view the level of engagement; how many times a tweet has been viewed and how people have engaged; whether through Retweets, Favourites, Link Clicks.
  6. Tweetstats – This tool, although the website looks slightly suspicious, is actually a good egg and a great way of analysing other peoples accounts ie. Your competitors. Enter the twitter handle you want to analyse and wait whilst the ‘faeries work their magic’ then through the use of  lots of small but brightly coloured graphs and hashtag clouds you can see when the account is most active, what days, times and who with as well as hashtags that are most commonly used.

We hope you found this insight helpful. If there are any free tools you’ve found that you find really work for you share the knowledge and let us know in the comments below or tweet us! @carvillcreative

CASE STUDY: Luxury brand Burberry ahead of the competition with digital innovation

Image Taken From Burberry Website
Image Taken From Burberry Website

When it comes to digital there are a whole load of possibilities with how retail brands can choose to approach the area and how creative they can be.

This is a beautiful space that can offer brands the chance to shine and think out of the box in terms of marketing to their consumers. Where we are now is that the platforms themselves have developed hugely and social advertising is becoming more popular.

Brands are also making greater use of newer social media platforms like Snapchat which offers marketers a chance to target the younger consumer through images and short videos.

There are many good examples of retailers embracing social media and creating really good and creative content on a regular basis – Burberry is a great example of what could be achieved when digital is fully embraced. Not just placing themselves where their target audience is online but also engaging with them in a way that can open up a whole new shopping experience.

This post is based around a recent news article headline which said;

“Rival luxury brands have yet to catch up with Burberry on digital innovation”

So…. we thought it would be a good chance to analyse why they have done so well and see what sort of strategy they have in place.

Speaking to analysts for the company’s trading update for the last six months, Carol Fairweather acknowledged that rival brands were spending more on digital, but said Burberry’s “embedded” approach was a cut above the rest.

“Digital is embedded right through the organisation in everything we do. So yes, other people are beginning to invest in digital, but have they got the same advantage to the fact that it’s absolutely embedded in everything?”

This isn’t just a boastful statement, the financial figures speak for themselves;

  • Burberry have seen an exceptional rise in sales being “almost 14% higher than the rest of the luxury fashion market”
  • As well as accrediting a 9% year-on-year sales bump to their personalised efforts in this area.

And Carol Fairweather is right about another thing, it is literally embedded into everything; from the Company culture – 70% of the London HQ are aged 30 and under and are all encouraged to peruse Social Media on a daily basis. CEO Christopher Bailey often publishes webinars to all staff on how the company is doing and what creative initiatives are coming up next.

The stores themselves are digitally integrated; with digital chips around the store that activate as the consumer moves through the store, kicking off catwalk shows and fashion displays on mirrors.

Christopher Bailey (CEO And Chief Creative Officer) used an interesting choice of words when he said that he had wanted to ‘weave digital into the fabric of the business’.

From the conception of their first Facebook page in 2009 to having a presence on Google+,Twitter, Tumblr, Pinterest, Instagram, Youtube and now Snapchat and by being present on all these different channels, the company have managed to harness the attention of their key target market.

Burberry have approached social media in the way they probably would when creating a new fashion piece; Taking an item and turning it into the best it can possibly be. They use social media to provide, behind the scenes footage, discussions with Christopher Bailey and live stream runway shows, giving followers an intimate insight into the brand.

In an interview with GQ Christopher Bailey said of the company digital approach;

“We had realised that we had created a lot of platforms that only exist online so we decided we had to bring these to life. Our approach to the store was to make a bridge between the online and offline experience. Today I think we’re less concerned about where we actually shop, and more concerned about the experience we have while we’re shopping.”

Through these activities it is clear that Burberry have fully embraced innovative marketing techniques and as a result have managed to almost blur the boundary between its online environment and physical stores by providing followers an all-round digital experience by marrying technology and retail environment in a fascinating, creative and intrinsic way.

At the time of writing, Burberry are due to launch a special Snapchat series from LA and all week have provided followers with short video teasers by Fashion Models Naomi Campbell, Jourdan Dunn and Cara Delavigne introducing the upcoming segment.

So it’s easy to see why Burberry have been so successful! By sharing so much with their special online fans they have managed to keep up with the modern digital age and in turn boost their profits too.

We look forward to keeping an eye on Burberry and how they embrace the newer social media networks and what creative they come up with!

As always leave a comment below and if you have any questions about how to market your business online using Social Media then you can drop us a tweet @CarvillCreative

8 Common Social Media Mistakes To Avoid

Fotolia_61778996_XSIf you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that one little error could hurt your brand’s reputation.

Some of the most common mistakes companies make with social media are related to lack of knowledge. It can be an extremely dangerous medium if not handled with care – therefore to help you out we thought we’d highlight some of the most common social media mistakes that are easily avoidable:

  1. Failing To Create A Social Media Strategy

When first starting off on social media, people often rush to set up a Twitter and Facebook account so that they can say their company is all over social. However it’s not as easy as that. There’s nothing worse than seeing a company struggling to create a social media presence – don’t just start posting random messages that you think is going to be relevant – have a strategy in place.

The best social media strategies are carefully planned out – clearly defining what your objectives are, the type of ‘voice’ you want to use, what kind of messages will be posted (content, content, content) and what channels are best for your company.

  1. Not Sharing The Right Links On Your Website

When we’re browsing the web we often come across company websites that make the ultimate mistake of having social buttons on their website that don’t link to their accounts, instead they encourage users to tweet or share the page. This is a big no no! You want your customers to know you’re on social yes – but you also want them to be following and interacting with you. And they’re far more likely to do this if you make it easy for them to find you by linking directly to your accounts.

  1. Paying For Fans

After creating an account – everyone seems to focus on increasing the number of followers and likes they have. Whilst it’s great to have a large following and looks impressive on your site – it’s not what you should be most focussed on. There are many accounts that pay for their 1000’s of fans – but these fake fans add very little to your community and they won’t be as engaged as real fans of your brand. There are no shortcuts in social media – you need endeavour to build authentic relationships with your audience before expecting anything from them.

  1. Not Creating Original Content

You want to build share of mind or establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that just by sharing the work of others. That’s not to say it’s not great to share relevant articles or blogs that you think your audience might enjoy reading – it just means that you should also be creating original content too – that you know your target audience is going to love. When you’re able to balance your original content with content of others, you’ll increase traffic; gain new followers and fans – getting people to ‘like you, know you, trust you – ultimately do business with you’ (in that order).

  1. Talking Too Much

Posting too much about irrelevant things and sharing too many ‘salesy’ posts provides very little useful, educational or compelling content for your audience. Such posts rarely get a lot of attention. Remember that social media is about creating conversations – you need to talk less and listen more. (As we say, we have two eyes, two ears and just one mouth). People will be more drawn to you if you’re building discussions with your customers and actually listening to what they’re saying rather than forcing your sales messages upon them. Remember, the social channels are conversational channels – pushing traditional marketing messages directly into a conversational channel isn’t what social stand for.

  1. Spelling Mistakes

Making mistakes with your spelling and grammar can really nosedive your reputation. If you’re posting something that has either a grammatical or punctuation error – then you’re automatically sending out a red flag to viewers. Not only will this put people off your company, but it’s likely that no one will be commenting or sharing that post – or even worse you’ll get a number of people who feel compelled to correct your error – making you look a little stupid. So be sure to double check everything before you post – take a step back and re- read what you’ve written. Mistakes are highly likely to generate negative attention, so be certain that your work is flawless – otherwise you may never hear the end of it!

  1. Too Many Hashtags

There’s no doubt that you’ve used a hashtag here and there and that’s all very well, and is a useful way to join relevant conversations. However,  sharing too many hashtags becomes a problem. Studies have shown that posts that include more than three hashtags receive fewer actions to those only using one or two.

While we’re on the subject of hashtags, it is also best practice to make sure that you are only sharing hashtags on the channels that use them – by these we mean Twitter, Facebook, Google+ and Instagram. We often see people sharing the same message on LinkedIn as they did on Twitter and forgetting to take the hashtags out – this just looks messy.

  1. Not Tracking Your Activity

Your social media activity is almost pointless if you’re not tracking your activity. How do you know if your updates are reaching the right people? Are your efforts bringing return on your investment? Without consistently monitoring these things you’re unable to see the effectiveness of your activity or campaigns. Even if you’re just tracking your activity at the end of every month and comparing your results with the month before, this is still enough to give you an insight into how things are going, which content works and what you can be focusing on going forward.

If you can think of any other mistakes you have come across or made in the past, be sure to tweet us and let us know via @carvillcreative. In the meantime, we hope we’ve given you enough warning – don’t make the same mistake twice.

Have You Noticed The Very Small Yet Useful Recent Facebook Update?

Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now.

Facebook now gives you the option to perform an action on one of your pages’ posts from another page or as you (from your personal profile).

Here’s an example: In order to ‘Like’ the post below on the Carvill Creative Facebook page from a personal profile –  you need to log in to Facebook as yourself and then search for the Carvill Creative page either in search or using the search bar. Once you’re on the page, you will then notice that each post now has a drop down arrow in the bottom right hand corner – this gives you the option to change who you want ‘Like’ and comment as.

pic 12











In order to like the page as yourself (from your personal profile), you need to switch the account – in order to do this you need to click on the dropdown arrow and it gives you the option of what profile or company page you want to use to perform an action on this post (see below).









Throughout the years, Facebook has made a number of changes to the newsfeed. The status updates that now appear in your newsfeeds are influenced by personal connections and activity on Facebook – this is usually the top 10-12% of your Facebook friends or pages that you interact with. The number of likes and comments received by a post will also influence its position in the newsfeed.

Therefore, this new feature will be particularly useful for increasing the number of people seeing your posts on your company page. By clicking ‘Like’ on your own company posts and updates via your personal profile, you will be exposing that post to friends who have not yet liked your company page as well as improving the posts’ ranking in the newsfeed.

This feature is great if you are hosting a competition or wanting to get the word out about a new product or service.

How To Choose Your Social Media Channels Wisely

social media channelsOnce your business has made a decision to jump on the social media bandwagon, the next decision is to decide upon what channels to use and how much time do you want to spend posting, tweeting, pinning, cricling, creating or following?

When making these decisions, businesses often make the mistake of signing up to all the most popular networks, hoping to have a business impact by reaching the right customers straight away. The reality is that it’s virtually impossible to do them all – or at least do them all well.

Businesses that do try, often go in all guns blazing, then after a week or two, due to the lack of responses to their online activities, the use of social media channels by that business rapidly dwindles – and they’ll often end up with a Facebook page with a couple of half-hearted posts on them, or Twitter feed with the latest tweets being 6 months old. This end result can actually be more damaging to your business than not having any social network presence at all.

The one piece of advice we can give you is to choose your channels wisely – don’t try to be everywhere! The important thing you need to figure out is which channels are dominant for your market.

In social media, it’s about quality, not just quantity. Doing two or three channels really well with consistent, highly engaging content is what will lead to conversion and customers.

Here are a few ways to come to the conclusion about the right social media channels for you:

  • Where does your business sit in the social media space?
  • Are you aiming to build a community presence? If so then Facebook, Twitter and Google+ could be for you.
  • Does your business use a lot of images? If so then perhaps Instagram or Pinterest is the way to go.
  • If you’re a business can provide professional and useful insights for others within your industry then get yourselves on LinkedIn.
  • Think about your target audience – where is your target buyer and what channels are they using?
  • Have a look at your competitors – what channels are they using? Are they doing well on social?
  • Do you have time to be working on all the social media sites? How many channels do you think you can do really well on?
  • Have a clear social media strategy in place – then you can work out a plan that you can realistically implement.
  • Keep in mind that social media takes time, especially if you want to build up a reputation – so don’t get frustrated if you’re not getting instant results.

It’s very important that you choose the right channel or channels from the outset and it’s equally important that you do not get distracted in trying to support your profiles on those channels.

Whichever social networks you choose to use, be prepared to sufficiently resource the activity – this will take some time, skills and prompt responses to build up the right social network for your business. Once you’ve learnt how to master one or two channels to begin with, you can than progress to the next one.

You’ll be surprised at how much time an effective social media presences takes up – so don’t overburden yourself initially, as that is a guaranteed recipe for failure.

Facebook Launches New ‘Save for Later’ Feature

You know what it’s like – you’re flicking through Facebook and you see a few articles that look really interesting – but you just don’t have the time to read them at that moment.

Well, Facebook’s latest feature now lets you save the articles you’re interested in – so you can catch up on them later.

Unfortunately, ‘save’ doesn’t work for everything – it currently works exclusively with link posts. So if a friend posts a status update with a picture and a link to an article, you won’t be able to save that for later (at the moment). Annoying, we know. However it does let you flag things like links, places, movies, TV and music.

To ‘save’ an item, all you have to do is click the drop down menu in the upper right hand corner of the post you want to save. If you’re looking at a place or music page then a ‘save’ tab will be available to you (appearing just under that page’s profile photo).

google posts to put in













To go back to review the content you saved – you have to click on your ‘Home Feed’ tab – then on the list on the left hand side under ‘Events’ you will see the option ‘Saved’ – click here and all your saved items will appear.

saved items


For now, these ‘saved items’ are private, meaning that only you can see the items you’ve saved, unless you choose to then share them again with friends via your timeline.

This new feature brings a much needed element to Facebook – which has made steps towards becoming the go-to place for consuming news. There was no easy way to revisit a post in a News Feed before – and given that Facebook’s algorithm doesn’t surface items chronologically,  a story you wanted to read later might never have resurfaced.

You can compare this feature to the likes of Twitter ‘favourites’. Twitter doesn’t offer an explicit “save for later” feature, but users can favourite a tweet and then easily revisit that list from their profile. Using the feature to bookmark/save things that you want to reference  but  don’t necessarily want to share to all of your friends and followers.

So have a go – save your favourite posts and never miss an article again!

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Facebook Redesign for Company Pages

Back in March, Facebook announced that they will be introducing a new homepage design for company pages. Their aim being to make it easier for people to find the information they want and give page admins easy access to the tools they use most.

Not all pages were introduced to this feature, but as of the 19th of June – this will be the norm for all Facebook company pages.

Currently, Facebook has 30 million active small business pages worldwide – and now, these pages will have a refreshed design to help give managers more control over the functionality of their pages.

When you first get the new redesign of your page, you’ll probably wonder ‘where did the tabs go?’

Don’t worry though – they’re still there but they have just been tucked away. Facebook knows how important this tool is for marketers to draw attention to a contest or to get users to visit other entities belonging to that business. Therefore they are still there but have just been tucked away.

Now that we’ve cleared that up, let’s take a closer look at the other changes that you should expect:

More control

Along with the refreshed design of your page, you’ll also have more control of the functionality of your page such as…

  • Adjust Sections of Your Page

Adjust the placement of sections in the top navigation menu or via the left column menu. All you have to do is hover your mouse over the section and wait for the pencil icon to show, then press ‘Manage Sections.’ This gives you the chance to put the sections you think are most important at the top of your page as well as making yours look unique.

Facebook pages update








  • The Right-hand Side Tabs

This makes it easier to see the interactions of the timeline –with reach figures and notifications bundled together, it’s a quicker way for you to know what it is that you’re going to be measuring for your page. It is also a faster way for managers to see who is sharing, interacting and posting links on your page.

This is a big improvement, as it was previously easy to forget to switch between ‘highlights’, ‘posts by page’ and ‘posts by others’.

Facebook pages update













  • Cover and Profile Image

This is the one aspect that people tend to worry about the most whenever there’s a social media update – whatever the platform. However for this particular updates, there’s no need to worry about redesigning any images! Your cover image and apps will all still work perfectly – the only change is that they will be repositioned.

  • Single Column Timeline

The new design includes two new columns, similar to the old version however it is the right column which is the only part which acts as the page’s timeline. The left column includes all the other information about the business.

There’ no denying the fact that this new design is a lot simpler as it’s a lot easier to scan a single column format. In the previous design, both columns served as a timeline and posts were staggered between the left and right columns as a user scrolled down, dragging their eyeballs all over the place. Therefore the return of one column focuses the attention of your content.

Facebook pages update








So why not change your Company Facebook page now and check out these features while they’re still fresh in your mind – it’s all going to change as of the 19th anyway.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Social Media – Great – But Don’t Kill Yourself

According to the BBC, a recent RAC survey found out that 20% of 17 to 19-year-olds admitted using Facebook or Twitter while driving.

That’s a huge number of people who can’t resist checking their social media news feeds mid car journey.

We all know what it’s like to be stuck in gridlock traffic, bored out of our minds with nothing but the radio to entertain us, but boredom shouldn’t cause us to act dangerously. Even taking your eyes off the road for 10 seconds can cause a car accident – no matter how much of an experienced driver you feel that you are.

To add to the distraction, most modern cars now have dashboard phone holders, leaving your phone in view and making notifications more visible and even more of a distraction.

Of course, whilst we are huge social media fans and believe in the power of fast engagement, we in no way support ‘Tweet-driving’.

Many new cars enable you to plug into your social activity – providing ‘Status Updates’ on the go – safely.  It’s our need for constantly keeping up to date with what our friends and networks are doing that has driven this new ‘in car’ social innovation.

But surely there are risks with this too – interruptions to our core task of driving safely – and what about any emotional impact.  Getting wound up by an update could be detrimental to our behaviour behind the wheel.

So we ask you, be honest… How many of you have checked your news feed mid-drive ? And what are your views on being plugged in to social behind  the wheel?

Do let us know your thoughts and opinions on this topic – share your comments below or simply tweet us at @carvillcreative.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Is LinkedIn Following the Footsteps of Facebook too?

Many of us have come to the conclusion that Twitter’s redesign brings it in line with Facebook but is LinkedIn also following in similar footsteps?

Although LinkedIn haven’t gone as far as Twitter in announcing a big redesign – they have made a few changes to their homepage.

LinkedIn are clearly looking for ways to improve the way content is shared within the feed – making sure that job related information stands out in the homepage.

Their updated homepage takes advantage of the separation of stories shared with easily digestible updates from your connections.

You can now customise everything you want to see directly from your LinkedIn homepage – where you can segment your updates by ‘all updates’, ‘shares’, ‘connections’, ‘profiles’, ‘news groups’, ‘companies’ and ‘jobs’. This feature makes it easier to see what’s going on as it allows you to view what’s happening in your network from each different perspective (Twitter brought out something similar with their redesign).

Another feature that LinkedIn have applied, that is also similar to Facebook, is the ‘hide feature’ – this is where you can hide someone’s updates from your homepage. For those people who continuously post similar and repeated updates which hit your feed – whilst you don’t necessarily want to lose them as a connection, you don’t necessarily want to see everything they publish – so you can hide their updates. To action the ‘hide’ feature – all you need to do is scroll over their name in blue (in the homepage) and the hide button will appear to the right.

Images also seem to have increased in size – and you can now clearly see images of your connections or clearer images of the articles that they are sharing. Not only this, but there are larger ‘share’ and ‘connect’ buttons, making it easier for users to network interact and broadcast status updates.

It seems that every social media platform is setting out with the aim of everything looking bigger, and everything being made easier for users to share and view stories/status updates.

So, with all of these changes being made to LinkedIn – have you noticed the similarities to Facebook?

Do let us know your thoughts and opinions on this topic – share your comments below or simply tweet us at @carvillcreative.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Twitter’s New Look – Get Your Profile Ready for the Switch on May 28th

Are we the only ones thinking it – or do you also think that every other social media platform seems to be morphing into Facebook?

In recent years Facebook has been mocked for copying key aspects of Twitter such as hashtags and @ tagging, but now the tables have turned. Twitters biggest ever redesign rolls out this month and, if imitation is the sincerest form of flattery, it pays Facebook a great compliment.

Facebook’s News Feed is always improving – they are constantly updating their algorithm to surface more “high quality” content, whilst also trying to create the idea that your stories are as easy to read as a newspaper, their aim is to make it easier for us to find and engage with the stories that matter to us. However now, like Facebook, it has come to our attention that other social media platforms seem to be following the same idea – especially now with Twitter’s redesign.

Let’s Take a Closer Look at the Twitter Changes and What They Mean for You:

Twitter has recently changed how its profile pages look and operate, the new profile page is meant to create the image of ‘what’s new about the new you?’ At the moment you don’t have to change your profile page to the new layout, but by May 28th whether you like it or not, everyone will have Twitter’s new profile design. So let’s take a look at the changes we’re about to be faced with:

  • Header Image and Profile Photo

Twitter now places far greater emphasis on your profile and header images – the header image appears full width along the top of the screen, with your main profile picture on the left hand side.  Your profile picture now has larger dimensions of 400pixels by 400pixels and you are prompted to pick a larger background header. Twitter scales the header image automatically but it should be at least 1500 pixels wide and 500 pixels in height – that is if you want to avoid blur on larger screens.

  • Best Tweets

This is a pretty cool new feature where the tweets that have received the most engagement will appear slightly larger and photos are given more prominence therefore making your content easier to find. The redesigned Twitter will also highlight tweets which have received greater engagement – this is measured in replies, retweets and favourites. Their aim is to make your most popular content easy to spot (just like they do with your stories on the Facebook Newsfeed).

  • Pinned Tweets

Make it easier for your followers to find out what you’re all about and Pin one of your tweets to the top of your page/profile (just as can you would on your Facebook Page).  This new option allows brands to take control and create a first impression of their Twitter content so that this is the first thing people will see when clicking on your profile.

Tip: Try to pick a tweet that has high engagement – with a lot of Retweets. Twitter has realised that you may not want your best tweets to be so quickly hidden in chat – so here’s your chance to showcase your best tweets!

  • Filtered Views

When visiting someone else’s profile, you can choose how to view their tweets, the options are: tweets only, tweets plus replies, or tweets with photos or videos. Twitter is determined to make users’ profiles easier for those visiting your profile to gain a deeper and more focussed insight into the content you’re sharing – and to allow them to filter out the irrelevant content that they’re not interested in seeing e.g.  by separating tweets from replies – however, a ‘tweets and replies’ categories does exist for those who still want to see everything mixed together.

Take a look at this image we found of Zac Efron’s Twitter and Facebook personal profile:






Can you spot many differences between the Facebook and Twitter profiles?

Not only does Twitter seem to be following Facebook’s footsteps, but LinkedIn also seems to have had some slight changes too …

More on that in our next post.

It seems that every social media platform is setting out with the aim of everything looking bigger, and everything being made easier for users to share and view stories.

That’s just our opinion however – what do you think about the new Twitter design? Can you spot many differences between Twitter and Facebook profiles?

If you use them, tell us why – share your thoughts and the comments with us – by leaving your comments below or Tweeting us at @carvillcreative.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

How to Add a Pinterest Tab to your Facebook Apps

Have you got Pinterest yet? If not then you may want to jump on the bandwagon now! Pinterest drives sales and is catching up with Facebook and Twitter quickly – so do some research and work out whether you think your business could benefit by being on Pinterest.  If it’s a YES, then you can check out our Pinterest blog for a step by step guide to getting started.

Once you have set up a Pinterest account – created some boards and gained a following, it’s a great idea to add a Pinterest tab to your Facebook Page. Adding Pinterest to your Facebook tab is a simple way to get additional Facebook followers, likes and comments going to your Pinterest account (clearly, this works in reverse too).

There are many different ways to add Pinterest to your Facebook tabs – but we’re going to show you the most simple and effective way. Here’s a simple illustrated step by step guide:

  • In the search bar type ‘Pinterest Page App’ (shown below) and click on the page.


  • Once you’ve clicked, Facebook may ask you to continue as your personal account’s name. Click ‘Continue’ and you should see the screen below:

  • Here – you are given the option to choose which Facebook page (if you have more than one) that you would like to add the Pinterest tab to. Once you have selected the page you want click ‘Add Page Tab.’
  • Your page should then look similar to this:

  • When your page looks like this – all you have to do is type in your Pinterest account’s URL – so all we would type here is ‘carvillcreative.’
  • Then click on the green button at the bottom ‘Save Settings’ and Facebook will inform you that ‘your settings have been saved.’
  • You can then close this page down and go back to the Facebook page that you set this up for and you should now see the Pinterest symbol. Click on the Pinterest tab and you’ll be able to see all of your Pinterest boards which you can open up and view within the Facebook App.

It’s as easy as that!

Other apps can be applied in the same way. We’ll keep you posted if there are any others that are different and more complicated to add to your Facebook Page.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Facebook Story Bumping 101 – The More People Engage – The More People Get to See

Previously, Facebook relied on the News Feed algorithm; Edge Rank to determine who got to see what. However, not many marketers never mind businesses or brands had even heard of Edgerank – and its principles – and the consensus was that it wasn’t transparent and potentially a little too complex.

Now, Facebook hopes to eliminate some of the mystery behind our Newsfeed’s by using new signals to organise feeds. These signals include; who people interact with, what they like, and the kinds of stories they interact with most.

This is all part of Facebook’s goal to “make the best personalised newspaper for our users,” highlighting the hottest stories it assumes users will find most interesting, so that users are more likely to engage with them!

The new feature determines the posts you see when you next visit, and the relevant posts that you missed the last time you checked Facebook.

So what is Story Bumping?

Facebook said that every time someone visits their News Feed there are on average 1,500 potential stories for them to see. And with more than 700 million people using Facebook’s News Feed daily, you’re hardly likely to have the time to see every story.

With so many stories, there is a good chance people would miss out on something they wanted to see – therefore Facebook are using their algorithm to determine the importance of each post (such as a large number of comments and likes), and this is called Story Bumping!

Instead of seeing the latest photos, links and status updates, you’ll see a mix of the latest posts as well as older ones, that you may have missed the last time you checked Facebook.

Facebook comments:

“Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.”

Facebook looks at what stories have been published since someone last looked at the News Feed and all of the relevant stories that the person hasn’t seen. So now, when you log in, you’ll see all kinds of stories that are important to you!

This works using the News Feed algorithm that responds to signals from you! Which depends on:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted.
  • The number of likes shares and comments a post receives from the world at large and from your friends in particular.
  • How much you have interacted with this type of post in the past.

(In fact, this is pretty much the same way in which Edgerank has always filtered and organised information – but the fact that highly engaged stories still stick around regardless of how old they are, is the key difference).

How will it benefit you?

This change has already resulted in a “5% increase in the number of likes, comments and shares on the stories people saw from friends and an 8% of those they saw from Pages.”

Additionally, potentially visible stories read rate has increased from 57% to 70%, meaning that people are now seeing more content.

So, what does this mean for brands?

Before, posts got the bulk of their engagement in the first few minutes of being posted. Now, those successful posts have a better chance of staying in more people’s news feeds. The “bumping” feature bumps those posts to the top (despite being older) therefore raising engagement rates.

Good content will always reign – so be sure to produce good content, share it through your relevant channels and hope that people will engage.

So what do you need to know as a marketer?

  • Every post counts

With the new Story Bumping feature (which resurfaces older posts that you may have “missed” to the top of the News Feed), you have more opportunities for your content to be resurfaced to your Fans (that is if it’s good content – with high levels of engagement).

  • Engagement is key

Facebook cares more about people actually interacting with your Facebook content; this gives businesses even with a small following an advantage. So post good relevant and purposeful content, focus on engaging people with your posts, and you should appear in their News Feeds more often.

To recap, the general rule for all content creators is to not be boring – the more people interact with your content, a higher volume of people will see it! Think about your audience and what matters to them. Also – be human!

With all of these changes, be sure to test what works with your Company Page and your Fans – it may be a lot different from one business to another. So get testing – and with the right data, you’ll start increasing your Facebook engagement and leads in no time!

Kat West is Social Media Executive at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.