Tag Archives: facebook update

Introducing the new Facebook Reactions

So Facebook are feeding our ongoing need to add an emoji to everything we post or respond to. The ‘Like’ button doesn’t quite work with all Facebook posts and it can often lead to misinterpretation. We all feel awkward ‘liking’ someone’s bad news posts but currently that’s all we can do to say we’ve read and acknowledged.

But soon, with the new Facebook Reactions feature we’ll have an array of ‘emotions’ to choose from – introducing Love, Haha, Yay, Wow, Sad and finally, Angry.

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Facebook consulted with sociologists to help decide what they think their users would use most – and the new Reactions seem to cover most emotions that we’re likely to share. In the ‘mobile’ world we now live in, hitting a Reaction button should work well. But the question is – will this reduce the number of comments we write? Probably…

For Facebook business pages, the number of Reactions they receive will be valuable and shouldn’t be ignored. Like online reviews, the more Love’s and Wow’s, the better. How people are reacting to a brand or business’s posts, even with just a click of a button, will give a great insight into their customer’s perception. Page owners will also be able to see the ‘reactions’ to all their posts within page insights in the same way that it currently shows all their likes.

Ireland and Spain are the lucky guinea pigs who are trialling the Reactions first, their mainly national base of friends was the reason for this and also because one is English speaking and the other obviously not.

As of yet there has been no mention when all users will be able to express their Reactions – but we’ll be sure to let you know as soon as we hear anything.

 

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk.

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

Have You Noticed The Very Small Yet Useful Recent Facebook Update?

Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now.

Facebook now gives you the option to perform an action on one of your pages’ posts from another page or as you (from your personal profile).

Here’s an example: In order to ‘Like’ the post below on the Carvill Creative Facebook page from a personal profile –  you need to log in to Facebook as yourself and then search for the Carvill Creative page either in search or using the search bar. Once you’re on the page, you will then notice that each post now has a drop down arrow in the bottom right hand corner – this gives you the option to change who you want ‘Like’ and comment as.

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In order to like the page as yourself (from your personal profile), you need to switch the account – in order to do this you need to click on the dropdown arrow and it gives you the option of what profile or company page you want to use to perform an action on this post (see below).

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Throughout the years, Facebook has made a number of changes to the newsfeed. The status updates that now appear in your newsfeeds are influenced by personal connections and activity on Facebook – this is usually the top 10-12% of your Facebook friends or pages that you interact with. The number of likes and comments received by a post will also influence its position in the newsfeed.

Therefore, this new feature will be particularly useful for increasing the number of people seeing your posts on your company page. By clicking ‘Like’ on your own company posts and updates via your personal profile, you will be exposing that post to friends who have not yet liked your company page as well as improving the posts’ ranking in the newsfeed.

This feature is great if you are hosting a competition or wanting to get the word out about a new product or service.